At a Glance
- Tasks: Lead marketing strategy and create impactful campaigns for two growing brands.
- Company: Dynamic property business with a focus on growth and innovation.
- Benefits: Competitive salary, hands-on role, and autonomy in your work.
- Other info: Opportunity for career growth in a vibrant and supportive environment.
- Why this job: Make a visible impact while building brands and generating leads.
- Qualifications: Experience in UK property marketing and strong digital campaign skills.
The predicted salary is between 33750 - 41250 £ per year.
We are partnering with a growing property business that's looking for an experienced Marketing Manager to lead the marketing strategy across two complementary brands. A fantastic opportunity for a commercially minded marketer who enjoys building brands, delivering lead generation campaigns and making a visible impact within a growing business. This is a hands-on role with plenty of autonomy. You'll be responsible for developing campaigns that generate high-quality leads, grow brand awareness and support ambitious growth plans.
What you'll be doing:- Taking ownership of the marketing strategy across two growing brands, ensuring all activity aligns with business objectives and growth targets
- Developing and delivering integrated marketing campaigns that generate high-quality B2C and B2B leads while maximising return on investment
- Driving acquisition through targeted campaigns, partnerships, content marketing and digital lead generation initiatives
- Creating and implementing lead generation campaigns
- Managing paid digital marketing activity, continually optimising performance and spend
- Overseeing SEO strategy, website performance and user experience to increase organic traffic, improve search rankings and maximise conversions
- Planning and delivering engaging content across websites, email marketing, social media, blogs, case studies, PR and video to strengthen brand awareness and customer engagement
- Maintaining brand consistency across all customer touchpoints, ensuring messaging and creative accurately reflect each brand's positioning
- Proven experience in a Marketing within the UK property sector
- A strong track record of generating qualified leads and delivering measurable ROI through marketing activity
- Experience planning and executing integrated marketing campaigns across digital and offline channels
- Strong knowledge of PPC, SEO, Google Analytics, Google Ads, Meta Ads, LinkedIn Campaign Manager and email marketing
- Excellent copywriting skills, with the ability to produce engaging content across websites, social media, email campaigns and PR
- Confidence managing websites, improving user journeys and increasing conversion rates through data-led optimisation
- Strong commercial awareness, with the ability to align marketing activity to business objectives and revenue growth
Marketing Manager employer: Pathfinders Recruitment - Angela Mortimer Plc Group
Join a dynamic and ambitious team as a Growth-Focused B2B Property Development Manager in the heart of Birmingham City Centre, where innovation meets opportunity. Our company fosters a collaborative work culture that prioritises employee growth and development, offering competitive salaries and performance bonuses. With a focus on meaningful projects and a supportive environment, this role provides a unique chance to make a significant impact in the property sector while enjoying the vibrant lifestyle that Birmingham has to offer.
Contact Details:
Pathfinders Recruitment - Angela Mortimer Plc Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pathfinders Recruitment - Angela Mortimer Plc Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pathfinders Recruitment - Angela Mortimer Plc Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pathfinders Recruitment - Angela Mortimer Plc Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pathfinders Recruitment - Angela Mortimer Plc Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pathfinders Recruitment - Angela Mortimer Plc Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pathfinders Recruitment - Angela Mortimer Plc Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pathfinders Recruitment - Angela Mortimer Plc Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pathfinders Recruitment - Angela Mortimer Plc Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pathfinders Recruitment - Angela Mortimer Plc Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pathfinders Recruitment - Angela Mortimer Plc Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
