At a Glance
- Tasks: Lead SEO strategy to boost rankings, traffic, and revenue in sports betting.
- Company: Fast-growing sports betting affiliate platform with a focus on innovation.
- Benefits: Competitive salary, performance bonuses, and remote work flexibility.
- Other info: Opportunity for autonomy and collaboration with engineering and data teams.
- Why this job: Join a dynamic team and shape the future of SEO in a thriving industry.
- Qualifications: Experience in affiliate SEO, especially in sports betting and iGaming.
The predicted salary is between 60000 - 75000 € per year.
Remote - UK Based Football
We’re working with a client with an established and fast growing sports betting affiliate platform looking to secure the talents of a deeply hands-on, Senior SEO Manager to take the lead on rankings, traffic and revenue inside the highly competitive sports and iGaming affiliate search markets. They need someone at the cutting edge on how to get the best from ever changing and increasingly AI-led search.
The scenario there is exciting. They've established themselves mainly with social media and while they drive plenty of organic traffic via search engines, SEO hasn't been their main focus and it remains hugely underutilised. You’ll be able to add loads of value right out of the blocks with near total freedom to build the SEO side of the platform in the best way possible. You’ll also be joining a business actively investing in where search is heading next, with real focus on how content surfaces across ChatGPT, Gemini and Perplexity, alongside the growing impact AI is having on rankings, visibility and discovery.
Combined with direct commercial ownership, performance related bonuses, and the ability to work closely with engineering, product and data teams, this is a role ideal for someone who simply loves being on the front line deeply entrenched in sports betting search behaviour.
Responsibilities:- Own rankings, traffic, registrations and revenue across established sports betting brands.
- Lead commercial, technical and editorial SEO strategy.
- Work closely with engineering, product, editorial and data teams to grow organic search performance.
- Drive backlink growth, AI search visibility and new organic growth opportunities.
- Remain deeply hands-on inside a fast-moving affiliate SEO environment.
- Proven experience in affiliate SEO or highly competitive search markets.
- Sports betting, iGaming and football knowledge.
- Commercial SEO, technical SEO and editorial SEO expertise.
- Crawl analysis, indexation, internal linking, schema and technical audits.
- Ranking and converting high-value affiliate landing pages.
- Backlink strategy, search intent optimisation and AI-driven search visibility.
- GSC, Semrush and GA4, ideally Mixpanel.
- Strong writing, briefing and communication skills.
- Able to operate autonomously and move quickly.
Apply now.
Senior SEO Manager in Warrington employer: Pathfinder Recruitment
Join a dynamic and innovative sports betting affiliate platform that values creativity and expertise in the rapidly evolving SEO landscape. As a Senior SEO Manager, you'll enjoy the freedom to shape the SEO strategy while collaborating with passionate teams across engineering, product, and data, all within a supportive remote work culture. With a focus on employee growth and performance-related bonuses, this role offers a unique opportunity to make a significant impact in a competitive market.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Manager in Warrington
✨Tip Number 1
Network like a pro! Reach out to people in the sports betting and iGaming sectors on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise, especially in affiliate marketing. This will give you something tangible to discuss during interviews.
✨Tip Number 3
Stay updated on the latest SEO trends, especially around AI and search behaviour. Share your insights on social media or in forums to position yourself as a thought leader in the field.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for passionate individuals who want to make an impact in the SEO space. Your next big opportunity could be just a click away!
We think you need these skills to ace Senior SEO Manager in Warrington
Some tips for your application 🫡
Show Your SEO Passion:When you're writing your application, let your enthusiasm for SEO shine through! Talk about your hands-on experience and how you've tackled challenges in the affiliate SEO space. We want to see that you’re not just knowledgeable but genuinely excited about driving rankings and traffic.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in sports betting and iGaming, and mention specific projects where you've made a significant impact. We love seeing candidates who take the time to align their skills with what we’re looking for!
Be Data-Driven:In your application, don’t shy away from sharing metrics and results from your previous roles. Whether it’s increased traffic, improved rankings, or successful backlink strategies, we want to see the numbers that back up your claims. It shows us you know how to drive real results!
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep your application professional. Share your unique personality and insights, but also ensure your writing is clear and concise. We’re looking for strong communication skills, so make every word count!
How to prepare for a job interview at Pathfinder Recruitment
✨Know Your SEO Stuff
Make sure you brush up on the latest trends in SEO, especially around AI-driven search. Be ready to discuss how you've successfully implemented strategies in competitive markets like sports betting and iGaming. Show them you’re not just familiar with the tools like GSC and Semrush, but that you can also leverage them to drive real results.
✨Showcase Your Hands-On Experience
This role is all about being deeply involved in the SEO process. Prepare examples of past projects where you’ve taken the lead on rankings and traffic growth. Highlight your experience with technical audits, backlink strategies, and how you’ve optimised high-value affiliate landing pages.
✨Understand Their Business
Do your homework on the company and its position in the sports betting affiliate market. Familiarise yourself with their current SEO efforts and think about how you can add value right from the start. Being able to articulate how you can help them grow their organic search performance will set you apart.
✨Communicate Clearly and Confidently
Strong communication skills are key for this role. Practice explaining complex SEO concepts in a straightforward way. Be prepared to discuss how you would collaborate with engineering, product, and data teams. Confidence in your ability to operate autonomously will show them you’re the right fit for this fast-paced environment.
