At a Glance
- Tasks: Lead SEO strategy to boost rankings, traffic, and revenue in sports betting.
- Company: Fast-growing sports betting affiliate platform with a focus on innovation.
- Benefits: Competitive salary, performance bonuses, and remote work flexibility.
- Other info: Opportunity for significant impact and collaboration with diverse teams.
- Why this job: Join a dynamic team and shape the future of SEO in a thriving industry.
- Qualifications: Experience in affiliate SEO, sports betting knowledge, and strong technical skills.
The predicted salary is between 60000 - 80000 € per year.
Remote - UK Based Football
We’re working with a client with an established and fast growing sports betting affiliate platform looking to secure the talents of a deeply hands-on, Senior SEO Manager to take the lead on rankings, traffic and revenue inside the highly competitive sports and iGaming affiliate search markets. They need someone at the cutting edge on how to get the best from ever changing and increasingly AI-led search.
The scenario there is exciting. They've established themselves mainly with social media and while they drive plenty of organic traffic via search engines, SEO hasn't been their main focus and it remains hugely underutilised. You’ll be able to add loads of value right out of the blocks with near total freedom to build the SEO side of the platform in the best way possible. You’ll also be joining a business actively investing in where search is heading next, with real focus on how content surfaces across ChatGPT, Gemini and Perplexity, alongside the growing impact AI is having on rankings, visibility and discovery.
Combined with direct commercial ownership, performance related bonuses, and the ability to work closely with engineering, product and data teams, this is a role ideal for someone who simply loves being on the front line deeply entrenched in sports betting search behaviour.
Responsibilities:- Own rankings, traffic, registrations and revenue across established sports betting brands.
- Lead commercial, technical and editorial SEO strategy.
- Work closely with engineering, product, editorial and data teams to grow organic search performance.
- Drive backlink growth, AI search visibility and new organic growth opportunities.
- Remain deeply hands-on inside a fast-moving affiliate SEO environment.
- Proven experience in affiliate SEO or highly competitive search markets.
- Sports betting, iGaming and football knowledge.
- Commercial SEO, technical SEO and editorial SEO expertise.
- Crawl analysis, indexation, internal linking, schema and technical audits.
- Ranking and converting high-value affiliate landing pages.
- Backlink strategy, search intent optimisation and AI-driven search visibility.
- GSC, Semrush and GA4, ideally Mixpanel.
- Strong writing, briefing and communication skills.
- Able to operate autonomously and move quickly.
Apply now.
Senior SEO Manager employer: Pathfinder Recruitment
Join a dynamic and innovative sports betting affiliate platform that values creativity and expertise in the rapidly evolving SEO landscape. As a Senior SEO Manager, you'll enjoy the freedom to shape the SEO strategy while collaborating with passionate teams across engineering, product, and data, all within a supportive remote work culture that prioritises employee growth and performance-related rewards. This is an exciting opportunity to make a significant impact in a fast-paced environment where your skills in AI-driven search and sports betting will be highly valued.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Manager
✨Tip Number 1
Network like a pro! Reach out to people in the sports betting and iGaming sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise, especially in affiliate marketing. Share it on your portfolio or social media to catch the eye of potential employers. It’s a great way to demonstrate your hands-on experience!
✨Tip Number 3
Stay updated on industry trends! Follow SEO blogs, podcasts, and forums to keep your knowledge fresh, especially around AI-driven search strategies. Being well-informed will help you stand out in interviews and show that you’re passionate about the field.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Tailor your application to highlight your experience in sports betting and SEO, and don’t forget to mention any innovative strategies you’ve implemented. Let’s get you that dream job!
We think you need these skills to ace Senior SEO Manager
Some tips for your application 🫡
Show Your SEO Passion:When you're writing your application, let your enthusiasm for SEO shine through! Talk about your hands-on experience and how you've tackled challenges in the affiliate SEO space. We want to see that you’re not just ticking boxes but genuinely excited about driving rankings and traffic.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in sports betting and iGaming, and mention specific projects where you've made a significant impact. We love seeing candidates who take the time to connect their skills with what we’re looking for!
Be Data-Driven:In your application, don’t shy away from sharing metrics and results from your previous roles. Whether it’s increased traffic, improved rankings, or successful backlink strategies, we want to know how you’ve used data to drive success in SEO. Numbers speak volumes!
Keep It Conversational:While we appreciate professionalism, we also love a friendly tone! Write your application as if you’re having a chat with us. This helps us get a sense of your personality and how you might fit into our team. Remember, we’re all about collaboration and good vibes!
How to prepare for a job interview at Pathfinder Recruitment
✨Know Your SEO Stuff
Make sure you brush up on the latest trends in SEO, especially around AI-driven search. Be ready to discuss your hands-on experience with tools like GSC, Semrush, and GA4, and how you've used them to drive traffic and revenue in competitive markets.
✨Show Your Passion for Sports Betting
Since this role is all about sports betting and iGaming, demonstrate your knowledge and enthusiasm for the industry. Share examples of how your understanding of sports betting behaviour has influenced your SEO strategies in the past.
✨Prepare for Technical Questions
Expect questions on technical SEO aspects like crawl analysis, indexation, and backlink strategies. Be ready to explain your approach to conducting technical audits and how you've improved site performance through these methods.
✨Communicate Clearly and Confidently
Strong communication skills are key. Practice articulating your ideas clearly, especially when discussing complex SEO concepts. Use examples from your previous roles to illustrate your points and show how you can collaborate effectively with engineering and product teams.
