At a Glance
- Tasks: Create innovative campaigns using generative AI for major brands.
- Company: Fast-moving creative agency at the forefront of AI technology.
- Benefits: Hybrid work model, competitive salary, and opportunities for personal growth.
- Other info: Join a dynamic team eager to push creative boundaries.
- Why this job: Explore the limitless possibilities of AI in creative projects.
- Qualifications: Strong background in advertising or design with a passion for AI.
The predicted salary is between 63000 - 77000 £ per year.
We’re looking for a creative-first Gen-AI Creative to join a fast-moving team using generative AI to develop genuinely innovative campaigns, experiences and creative solutions for major brands. This is not a technical role first and foremost. We’re looking for an innovative conceptual creative with a strong background in advertising, design, art direction, digital or another creative discipline, who is passionate about exploring what new AI capabilities can make possible.
You’ll be someone who doesn’t just use AI to make existing creative work faster or cheaper. You’ll be constantly curious about what’s new — new models, tools, workflows and behaviours — and excited by the question: “What could we create with this?” You’ll work from live client briefs, as well as proactively developing ideas around emerging AI capabilities. You’ll take concepts from idea through to rapid proof of concept, then work closely with the development/engineering team to help turn the strongest ideas into fully realised experiences. We’re looking for someone who is equally comfortable thinking, making and selling ideas.
What you’ll do
- Develop AI-native creative ideas: Generate original activation ideas from client briefs and independently explore new creative opportunities using Gen-AI.
- Stay ahead of the AI curve: Constantly experiment with new models, tools and emerging capabilities across image, video, music, LLMs and agentic platforms, and understand how they could be applied creatively.
- Think it. Build it: Rapidly prototype ideas to bring concepts to life. At this stage, it’s about communicating the idea and proving what’s possible, rather than creating a polished final execution.
- Collaborate with developers: Work closely with the development/engineering team to integrate, refine and scale AI-led concepts into working experiences and outputs.
- Bring strong creative judgement: Use your art direction and creative experience to ensure AI-generated work feels distinctive, considered and right for the brand.
- Present and sell ideas: Confidently communicate concepts to Creative Directors, wider teams and clients, bringing people with you and making complex ideas easy to understand.
- Help champion AI across the wider creative team: Share knowledge, experiment with new approaches and help other creatives understand how AI can enhance and unlock their ideas.
What we’re looking for
The ideal balance is approximately 60% creative / 40% technical. Creative thinking and originality come first.
Essential
- Strong creative background in advertising, design, art direction, digital or a related creative discipline.
- Demonstrable ability to develop original, AI-native creative ideas.
- A genuine passion for Gen-AI and emerging technology.
- Strong art direction skills and a good eye for quality image and video generation.
- Solid working knowledge of LLMs, image/video generation and prompt engineering.
- Ability to rapidly prototype ideas and bring concepts to life.
- Confidence presenting and selling creative ideas.
- A proactive, entrepreneurial mindset, you’re naturally curious and make things happen.
- Comfortable working independently and collaborating with developers/technical teams.
- Comfortable working in a rapidly changing environment where the technology is constantly evolving.
Useful but not essential
- Experience with ComfyUI.
- Experience with AI agents and agentic workflows.
- Experience with Claude Code, Antigravity or similar tools.
- Custom model training, including LoRAs.
- Python, APIs and/or MCP.
- Experience working in an agency, design studio, advertising or digital environment.
- A portfolio of self-initiated AI experimentation or passion projects.
Most importantly
We’re looking for a Creative who is obsessed with what AI could make possible, not a technologist who happens to work in creative. You might already be experimenting with AI in your spare time, testing new models, building passion projects or thinking about how emerging technology could completely change the way brands communicate. If you’re constantly asking “what could we do with this?”, we’d love to hear from you.
This is a hybrid role and is based in the Central London office three days a week.
Gen-AI Creative in London employer: Path (United Kingdom)
Path (United Kingdom) is an attractive employer due to its collaborative and creative work culture, offering employees the chance to work with major brands on innovative projects. The focus on experimentation and professional growth makes it an exciting place for creative professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Gen-AI Creative in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Path (United Kingdom) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Path (United Kingdom) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Path (United Kingdom) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Path (United Kingdom). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Gen-AI Creative in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Path (United Kingdom). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Path (United Kingdom):Show us that you’ve done your homework! In your application, briefly mention what you admire about Path (United Kingdom)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Path (United Kingdom)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Path (United Kingdom) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Path (United Kingdom), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
