Shopper Marketing Manager in St Albans

We are FBC UK, Fox's Burton's Companies! We bake the UK's most incredible biscuits. FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company. We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations.

We know that the key ingredient to our success is our people, and the passion we have for our brands. We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success. We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact. We understand that having formal and on-the-job learning opportunities is key to our colleagues’ professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences. Our colleagues make our business special. With strong community values, we believe FBC UK is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each other whilst meeting our business goals.

The Shopper Marketing Manager will lead internal & external thinking to find the sweet spot between brand, sales, and retailer objectives, translating consumer insights & shopper behaviour into effective activation plans that grow sales, strengthen retailer relationships, & deliver measurable ROI. We are looking for someone to work with Brand & Sales teams to develop & execute shopper centric, omnichannel marketing strategies that drive conversion, increase category & brand penetration, & enhance the shopper experience across relevant retail touchpoints.

Main Responsibilities

• Day-to-day communication with the Brand Marketing team, Sales team, & agencies, translating & influencing brand strategies & campaigns to work for shoppers & customers.
• Develop and manage full 360° Shopper Marketing campaigns (online, in-store and digital).
• Lead campaign measurement to drive continuous improvement.
• Budget ownership and management to deliver strong ROI while meeting brand/customer objectives.

Who We Are Looking For

• Passionate and commercially minded Shopper Marketer with a strong affinity for building brands & delivering impactful shopper experiences.
• Deep understanding of the UK omnichannel retail landscape & retail media ecosystem, with 5+ years’ proven FMCG shopper marketing experience delivering high impact activation plans across major grocery customers.
• Strong project management capability, with the ability to balance strategic thinking and high quality execution across multiple simultaneous initiatives.
• Comfortable working at pace & navigating ambiguity in a fast moving retail environment.
• Exceptional stakeholder manager with the ability to build strong relationships & influence effectively across internal teams & with retailer partners.
• Understanding of emerging shopper behaviours across digital, retail media, & omnichannel journeys.
• Curious, innovative mindset with a desire to challenge the status quo & continuously improve activation standards.

Diversity Statement

FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.