Consumer Insights Manager

We are FBC UK, Fox's Burton's Companies! We bake the UK's most incredible biscuits. FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company. We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky. We employ circa 4,000 amazing colleagues across all our locations and bake our incredible biscuits at eight bakeries across the UK, including our HQ in St Albans. We understand that having formal and on-the-job learning opportunities is key to our colleagues’ professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences.

Date: Jan 15 2026
Location: London, GB
Place of Work: Hybrid

We are looking for an insights-driven and strategic Consumer Insight Manager. This role is focused on Ad hoc Market Research providing actionable insights to drive business decisions across marketing, innovation, advertising and brand strategy. You will design, manage, and deliver ad-hoc research projects with research agencies to uncover consumer behaviours, attitudes and market trends.

Main Responsibilities

• Lead ad-hoc consumer research projects from briefing to insight delivery, using qualitative and quantitative methodologies.
• Partner with internal stakeholders (Marketing, Innovation, Category, Commercial teams) to translate business questions into clear research objectives.
• Manage relationships with external research agencies, ensuring projects are delivered on time, within budget and to a high standard.

Trend Analysis & Communication

• Continuously monitor and analyze consumer trends, identifying emerging behaviours, preferences and innovations relevant to the snacks industry.
• Utilize a range of data sources to uncover insights that inform business strategy.
• Synthesize complex data into clear, actionable insights and recommendations for brand, product development and marketing teams.
• Present trend updates to key stakeholders, including senior leadership, marketing, R&D and commercial teams.
• Collaborate with cross-functional teams to integrate trend insights into innovation pipelines and brand positioning.

Other

• Stay updated on industry trends, new research methodologies and competitor activity to enhance the company’s understanding of consumer behaviour.

Who We Are Looking For

• 2+ years of client-side experience in consumer insights, market research or related fields, preferably in a CPG/FMCG environment.
• Strong expertise in primary research methodologies (quantitative and qualitative), including survey design, focus groups, in-depth interviews and data analysis.
• Experience managing end-to-end research projects and working with research agencies.
• Hands-on experience with continuous sales data – extracting and analyzing – with a clear understanding of key metrics.
• Ability to translate complex data into clear and actionable insights.
• Excellent communication and storytelling skills, with experience presenting to senior stakeholders and managing stakeholder relationships.
• Proficiency in data analysis tools (e.g., Excel, PowerPoint, Circana, NIQ or equivalents, and self-serve research tools).
• Strong project management skills, with the ability to handle multiple projects in a fast-paced environment.

Diversity Statement

FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.