At a Glance
- Tasks: Support marketing activities, from event coordination to content creation and social media management.
- Company: Join Patchwork Health, a pioneering HealthTech company transforming healthcare staffing.
- Benefits: Enjoy a competitive salary, hybrid work, personal development budget, and a fun London hub.
- Other info: Be part of an inclusive team dedicated to flexible and sustainable working for healthcare staff.
- Why this job: Make a real impact in healthcare while gaining diverse marketing experience in a fast-paced environment.
- Qualifications: Strong writing skills, creativity with design tools, and a proactive attitude are essential.
The predicted salary is between 35000 - 35000 £ per year.
About Us
Since 2016, Patchwork Health has been on a mission to make truly flexible and sustainable working a reality for all healthcare staff. Their fully integrated workforce management solution helps optimise outcomes for organisations, managers, staff and patients alike. Built by a team of dedicated healthcare veterans, and co‑created with the NHS, their technology and services have been embraced by over 100 healthcare sites to date.
The Role
At Patchwork, our Marketing Team plays a key role in driving growth, building brand awareness and creating meaningful engagement with NHS organisations and healthcare professionals. Working closely with teams across the business, we deliver clear, compelling and differentiated messaging that helps customers understand the value of our products and services. As a Marketing Executive, you will support the delivery of marketing activity across the entire customer journey, from generating awareness and engagement through to supporting sales and customer growth. This is a broad, hands‑on role that offers exposure to a wide range of marketing disciplines and the opportunity to make a tangible impact within a growing HealthTech business.
Key Responsibilities
- Event Delivery: Support the delivery of company webinars, including platform setup, scheduling, promotional assets and speaker coordination. Assist with the planning and execution of in‑person events, including supplier coordination, attendee management, event materials and on‑the‑day logistics.
- Content Creation & Design: Create high‑quality, brand‑aligned copy for email campaigns, landing pages, event materials and wider marketing communications. Use branded templates and AI‑powered tools to produce engaging content, graphics and social media assets. Edit and produce short‑form video content, applying captions, audio and branding to create polished, publish‑ready assets. Coordinate with freelance designers on larger projects, helping to brief work, manage feedback and ensure projects are delivered on time.
- Social Media & Website Management: Support the day‑to‑day management of our social media channels, including scheduling content, creating assets and maintaining channel hygiene. Publish and update website content, ensuring landing pages, blogs and other updates are delivered accurately and efficiently.
- CRM & Marketing Operations: Support the administration of our CRM platform, helping to maintain data quality, audience segmentation and campaign readiness. Build and maintain targeted audience lists to support email marketing and paid advertising activity. Assist with reporting by gathering and analysing key marketing performance metrics across digital channels.
- Team & Campaign Support: Act as a central support function for the Marketing Team, helping campaigns and initiatives run smoothly and efficiently. Coordinate company merchandise and printed materials, supporting marketing activity and wider business initiatives through our fulfilment processes.
Requirements
- Excellent written communication and copywriting skills, with the ability to tailor messaging for different audiences while maintaining a consistent brand voice.
- Experience creating high‑quality marketing assets using design tools such as Figma, Canva or similar platforms, alongside the ability to work effectively with external creative partners.
- A strong interest in AI‑powered tools and modern marketing technology, with confidence adopting new ways of working.
- Familiarity with CRM systems and an understanding of data management, audience segmentation and marketing administration.
- Highly organised and detail‑oriented, with a track record of delivering high‑quality work across multiple projects and deadlines.
- A hands‑on, proactive approach, with the ability to take ownership of tasks and see them through to completion.
- Strong interpersonal skills and confidence collaborating with colleagues across different teams, as well as external suppliers and partners.
- Tech savvy and adaptable, with the ability to quickly learn and utilise new systems and technologies.
- Enthusiasm for working within a fast‑paced scale‑up environment and contributing to a growing team.
Nice to Have
- Familiarity with HubSpot.
- Qualification, certification or practical experience in Graphic Design.
- Experience working within healthcare, HealthTech or the NHS.
- Exposure to workforce management or workforce technology products.
- Familiarity with SaaS businesses and subscription‑based software products.
- Experience using AI tools within a professional, creative or marketing environment.
Benefits
- Salary: £35,000
- Hybrid and flexible workplace
- Cycle Scheme
- Tech Loan Scheme
- Employee Assistance Programme (Health Assured)
- Personal Learning & Development Budget
- Flexible income options via Stream
- Dog friendly London Hub
- Vibrant and fun London Hub with unlimited refreshments & games
- Access to co‑working spaces across the UK
Patchwork is an inclusive employer, and is committed to not only meeting legal requirements and standards, but our own diversity, equality, and inclusivity policies and pledges throughout all stages of the employee lifecycle.
Marketing Executive employer: Patchwork
Patchwork Health is an exceptional employer, offering a vibrant and inclusive work culture that prioritises flexibility and employee growth. With a commitment to innovation in the healthcare sector, employees benefit from a supportive environment that encourages learning and collaboration, alongside competitive perks such as a personal development budget and access to co-working spaces across the UK. Join us in making a meaningful impact within a rapidly growing HealthTech business, where your contributions will be valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Patchwork and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Patchwork are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Patchwork on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Patchwork. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Patchwork. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Patchwork:Show us that you’ve done your homework! In your application, briefly mention what you admire about Patchwork’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Patchwork
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Patchwork will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Patchwork, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
