PATA

PATA, or the Pacific Asia Travel Association, is a leading organisation dedicated to promoting sustainable travel and tourism across the Asia-Pacific region. Established in 1951, PATA has been at the forefront of advocating for responsible tourism practices that benefit both the environment and local communities.

With a membership base comprising over 200 organisations, including government agencies, airlines, hotels, and tour operators, PATA plays a pivotal role in shaping the future of travel in the region. The association focuses on various core activities, including:

• Research and Insights: PATA provides valuable data and insights into travel trends, helping members make informed decisions.
• Marketing and Promotion: The organisation actively promotes the Asia-Pacific region as a premier travel destination through various marketing initiatives.
• Networking Opportunities: PATA hosts numerous events and conferences, allowing members to connect and collaborate.
• Training and Education: The association offers training programmes aimed at enhancing the skills and knowledge of industry professionals.

PATA’s vision is to foster a responsible and sustainable tourism industry that contributes positively to the economic growth of the Asia-Pacific region. By advocating for best practices and encouraging collaboration among stakeholders, PATA aims to ensure that tourism remains a force for good.

Headquartered in the UK, PATA continues to expand its influence and reach, working tirelessly to support its members and promote the values of sustainable tourism worldwide.