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- Tasks: Join our marketing team to create engaging content and optimise SEO strategies.
- Company: Pat Robson & Co is a leading estate agent in Newcastle with 25 years of local expertise.
- Benefits: Enjoy a competitive salary, potential for a company vehicle, and full training provided.
- Why this job: Be part of a dynamic team that values creativity and offers growth in the property sector.
- Qualifications: Degree or equivalent and 2 years' experience in digital marketing required.
- Other info: A driving licence is essential; cover letter needed for application.
The predicted salary is between 20400 - 34000 £ per year.
Job description – SEO and Digital Marketing Executive
Pat Robson & Co is one of the leading Estate and Letting Agents in the Newcastle-upon-Tyne area and we have an exciting opportunity to join our expanding marketing team.
With over 25 years in the North East Property Industry, Pat Robson & Co Limited cover all areas of residential Sales, Lettings and Property Management, and we take pride in our local knowledge, in depth property market experience and personal service.
The ideal candidate will have the relevant experience across multiple social media platforms, a very good understanding of SEO management and comprehensive experience of using software for marketing purposes and videography. Experience of paid ads such as Google Adwords would be beneficial for this role.
Knowledge of the property industry is desirable, however not essential as full training will be provided.
A driving licence is essential for this role. The use of your own vehicle is desirable, however a company vehicle can be provided for any appointments.
The main responsibilities for this role include but are not limited to:
- Executing and managing engaging content across a range of print and digital channels such as: social media, video, blog, email, web and various written content
- Conduct page optimisation for search engine marketing
- Monitor daily performance metrics with SEO tools
- Perform ongoing keyword research, discovery and optimisation for new SEO keywords to use throughout the company website and marketing materials
- Change website architecture, content, linking and other factors to improve SEO positions for target keywords
- Conduct Keyword research against competitor and customer searches
- Generate reports and analysis of SEO campaigns
- Implementing a multi-channel content strategy in-line with the business objectives and marketing activity
- Design and execute marketing campaigns
- Identifying business partnerships with relevant businesses to increase company profile
- B2B relationship building – including Universities and any other ongoing sponsorships
- Developing a strong awareness and knowledge of the current market, including competitors, within the property sector
- Working closely with the senior management team on content creation and strategy, and analysing the content performance in order to optimise and improve
- Ability to interpret marketing and social media data and analytics, producing and presenting analytical reports on social media engagement, paid adverts, SEO performance and departmental progress
- Manage and attend company events
- Oversee company publications
- Monitor industry news and keep abreast with any changes in legislation
To be considered for this role you will need:
- A degree or equivalent in a similar subject
- A minimum of 2 years\’ experience in a similar role with a proven track record
- Strong written and verbal communication skills
- Proven experience developing content that increases engagement
- Experience with Google Analytics, Google Ads, other social media channels
- Proven ability to multi-task and meet deadlines
- Experiencing of planning, delivering and publishing optimised SEO content
Salary: up to £34,000 per annum depending on experience
Only applications with a cover letter will be considered
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SEO and Digital Marketing Executive employer: Pat Robson & Co
Contact Detail:
Pat Robson & Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO and Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest SEO trends and tools. Being well-versed in platforms like Google Analytics and Google Ads will give you an edge, so consider taking a quick online course or reading up on recent updates in the SEO landscape.
✨Tip Number 2
Showcase your social media skills by creating a portfolio of your previous work. Highlight any successful campaigns you've managed, especially those that demonstrate engagement and growth, as this will resonate well with the hiring team.
✨Tip Number 3
Network within the property industry, even if you don't have direct experience. Attend local events or join online forums related to real estate marketing to gain insights and make connections that could benefit your application.
✨Tip Number 4
Prepare to discuss how you would approach content creation and optimisation for the property sector. Think about specific strategies you would implement to enhance their online presence and be ready to share these ideas during your interview.
We think you need these skills to ace SEO and Digital Marketing Executive
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to write a personalised cover letter that highlights your relevant experience in SEO and digital marketing. Mention specific skills that align with the job description, such as your familiarity with social media platforms and SEO management.
Showcase Your Experience: In your CV, emphasise your previous roles related to digital marketing and SEO. Include quantifiable achievements, like increased engagement rates or successful campaigns, to demonstrate your impact in past positions.
Highlight Relevant Skills: Clearly list your skills that are pertinent to the role, such as proficiency in Google Analytics, Google Ads, and content creation. Make sure to mention any experience you have with videography and managing multi-channel marketing strategies.
Proofread Your Application: Before submitting, carefully proofread your cover letter and CV for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in marketing roles.
How to prepare for a job interview at Pat Robson & Co
✨Showcase Your SEO Knowledge
Be prepared to discuss your understanding of SEO management. Highlight any specific tools you've used, such as Google Analytics or keyword research software, and share examples of how you've successfully improved SEO for previous projects.
✨Demonstrate Content Creation Skills
Since the role involves creating engaging content, bring examples of your work. Whether it's social media posts, blogs, or videos, showcasing your ability to produce high-quality content will impress the interviewers.
✨Familiarise Yourself with the Property Market
While knowledge of the property industry isn't essential, having a basic understanding can set you apart. Research current trends in the Newcastle-upon-Tyne property market and be ready to discuss how they might impact marketing strategies.
✨Prepare Questions About the Role
Interviews are a two-way street. Prepare thoughtful questions about the company's marketing strategies, team dynamics, and future goals. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
