At a Glance
- Tasks: Create engaging short-form content for TikTok and Instagram that showcases our vibrant travel accessories.
- Company: Pastael, a fast-growing travel accessories brand based in London.
- Benefits: Competitive salary, flexible working, and the chance to shape our brand's online presence.
- Other info: Part-time role with opportunities for growth in a dynamic startup environment.
- Why this job: Join a creative team and bring joy to travel through captivating content.
- Qualifications: 2-3+ years of social-first content creation experience and strong video editing skills.
The predicted salary is between 40000 - 40000 £ per year.
Pastael is a fast-growing travel accessories brand based in London, creating colourful, clever and beautifully designed products that make packing and travelling feel more joyful. We’re looking for a highly creative, social-first Content Creator to help bring the Pastael world to life across TikTok, Instagram and stories.
About the role
As our Content Creator, you’ll work closely with the founder and brand marketing manager to create engaging short‑form content that grows awareness, builds community and drives sales. You’ll be involved in everything from “pack with me” videos and product demos to behind‑the‑scenes content, launch moments, restocks, founder‑led storytelling, trends, pop‑ups and aesthetic travel content. We’re looking for someone who genuinely understands the Pastael world – travel, packing, organisation, colour, aesthetics and the excitement of getting ready for a trip – and can bring it to life through content in a way that feels natural, aspirational and on‑brand.
Key Responsibilities
- Creating short‐form photo and video content for TikTok, Instagram and Stories.
- Filming and editing product‑led, lifestyle, BTS, packing, travel and trend‑led content.
- Appearing on camera as a face of the brand where relevant.
- Creating content around launches, restocks, pop‑ups, team moments and founder‑led storytelling.
- Turning product features into engaging hooks and easy‑to‑understand content.
- Capturing beautiful, social‑first content that feels native to TikTok and Instagram.
- Helping build a strong content bank across product education, travel tips, packing inspiration and brand storytelling.
- Reacting quickly to trends, comments, customer questions and cultural moments.
- Supporting weekly content planning alongside the wider marketing team.
- Identify emerging creators, videographers, trends and social‑first content opportunities that align with the Pastael brand, and bring these ideas into weekly content planning.
Who you are
- You love travel, packing, organisation and beautiful details.
- You understand TikTok, Reels, hooks, pacing and platform‑native content.
- You have a strong eye for styling, colour, composition and aesthetics.
- You understand how to make product content feel organic rather than overly salesy.
- You’re proactive, self‑driven, action‑oriented full of ideas and excited to test what works.
- Adaptable, thrive in a fast‑moving, evolving startup environment.
- Collaborative yet independent, comfortable contributing ideas, taking feedback, and owning outcomes.
- You’re confident on camera and comfortable representing a brand.
- You can create content quickly without overcomplicating the process.
Essential Experience & skills
- 2–3+ years experience creating social‑first content in a professional setting: in‑house, freelance, agency‑side, own platforms or for a founder/brand.
- Strong short‑form content creation skills, confident filming, framing, capturing engaging footage and publishing content.
- Skilled in video editing (CapCut, Final Cut Pro, and/or Adobe Premiere) and image editing (Photoshop, Illustrator, and/or Canva).
- A strong portfolio or examples of previous work that show your content style, taste and creative instincts.
- Strong understanding of hooks, pacing, trends and platform‑native storytelling.
- You live and breathe social media.
Working hours: Part‑time (3 days/week). Location: Central London. In‑person content creation required, with some flexible working. Salary: £40,000 pro rata, depending on experience and portfolio. Contract type: 3 month contract, with opportunity to extend. Start date: July 2026. We’re open to both part‑time employment and freelance arrangements. For freelance candidates, we’re happy to discuss an equivalent monthly retainer that reflects the nature of the role. We are not accepting remote applications. All applicants must have the right to work in the UK. No agencies.
Content Creator employer: Pastael
Pastael is an exceptional employer that fosters a vibrant and creative work culture in the heart of London, where your passion for travel and aesthetics can truly shine. As a Content Creator, you'll enjoy the flexibility of part-time hours while collaborating closely with a dynamic team to craft engaging content that resonates with our community. With opportunities for personal growth and the chance to be at the forefront of a fast-growing brand, Pastael offers a unique environment where your creativity can flourish and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Content Creator
✨Tip Number 1
Get your social media game on point! Start creating content that showcases your understanding of travel, packing, and aesthetics. Use platforms like TikTok and Instagram to share your unique style and ideas, making sure to engage with the community.
✨Tip Number 2
Show us your personality! When applying for the Content Creator role, don’t be shy about being on camera. Create a short video introduction that highlights your passion for travel and your creative flair – this will help you stand out from the crowd.
✨Tip Number 3
Stay ahead of the trends! Keep an eye on what’s hot in the travel and social media world. Share your thoughts on emerging trends or creators that inspire you in your application – it shows you’re proactive and in tune with the Pastael vibe.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to follow our process!
We think you need these skills to ace Content Creator
Some tips for your application 🫡
Show Your Creative Side:When applying, let your creativity shine through! Share examples of your previous work that showcase your unique style and how you bring ideas to life. We want to see your flair for content creation, so don’t hold back!
Know the Pastael Vibe:Make sure you understand the Pastael world and what we stand for. Tailor your application to reflect our brand's love for travel, organisation, and aesthetics. Show us how you can embody our joyful approach to packing and travelling!
Be Authentic on Camera:Since you'll be a face of the brand, it’s important to convey your confidence on camera. Include a short video introduction in your application to show us your personality and how you connect with an audience. We’re all about authenticity!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining the Pastael team!
How to prepare for a job interview at Pastael
✨Know the Pastael Vibe
Before your interview, dive deep into the Pastael world. Familiarise yourself with their products, brand aesthetics, and social media presence. This will help you speak authentically about how you can contribute to their creative vision.
✨Showcase Your Content Skills
Bring a portfolio that highlights your best short-form content. Include examples that demonstrate your understanding of TikTok and Instagram trends, as well as your ability to create engaging hooks and organic product content.
✨Be Ready to Brainstorm
During the interview, be prepared to discuss fresh content ideas. Think about how you can react to trends or create behind-the-scenes content that aligns with Pastael’s brand. Show them you’re proactive and full of ideas!
✨Demonstrate Your On-Camera Confidence
Since you'll be representing the brand, practice speaking on camera before the interview. Be ready to showcase your personality and comfort in front of the lens, as this is key for the role of Content Creator.
