Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies and campaigns for a fast-growing restaurant brand.
- Company: Join Pasta Evangelists, a dynamic food scaleup backed by Barilla.
- Benefits: Competitive salary, equity package, discounts, and 25 days leave.
- Why this job: Make a real impact in a premium brand during exciting growth.
- Qualifications: Extensive senior marketing experience in hospitality or franchise sectors.
- Other info: Enjoy team socials and trips to Italy while working in a vibrant environment.
The predicted salary is between 60000 - 80000 £ per year.
The Marketing & Brand Director (MBD) is a senior leader within the Pasta Evangelists team, responsible for steering the brand's evolution from a digital-first pioneer into a dominant multi-channel restaurant, hospitality and franchise power. Reporting directly to our Co-Founder & CMO Finn, you will lead the Marketing department on a day-to-day basis, overseeing the delivery of integrated marketing and advertising campaigns that drive sales across our restaurant estate. You'll work closely with our franchise partners to ensure their restaurants, as well as our equity restaurants, are as successful as possible.
What you’ll do at Pasta Evangelists:
- You will run our Marketing & Brand department on a day-to-day basis, managing most members of the team & overseeing our communications calendar.
- You will oversee all standard restaurant/LSM marketing channels including email/CRM, social/influencer, digital ads (Meta, TripAdvisor, Google, etc.) and more.
- You will devise winning campaigns to ensure our restaurants generate strong weekly sales, tapping into key calendar moments like the World Cup or World Pasta Day.
- You will be in constant touch with our franchise partners & restaurant General Managers, including chairing a weekly sales call, to understand their needs and plan/allocate their marketing budgets.
- You will work with our designer to produce high quality assets for our restaurants and advertising/brand campaigns.
- You will work on our restaurant menu ensuring it is structured and designed to maximise revenue per cover.
- You will manage our PR agency, setting the overall strategy and coverage targets and ensuring objectives are met.
- You will work with external partners including Ocado and Harrods to maximise our sales on those channels.
Who you are:
You possess extensive experience in a senior marketing role within a restaurant group, franchise, or high-growth hospitality business. You have a deep technical understanding of how to balance high-street retail marketing with the complexities of a D2C digital subscription model. You are comfortable navigating P&Ls, interpreting complex data sets, and holding external agencies accountable to strict performance targets. You have an uncompromising eye for detail and a passion for craftsmanship, capable of maintaining a premium brand positioning during a period of aggressive national scaling.
The "Dolce Vita" Perks:
- Competitive Salary to attract best-in-class talent.
- Dynamic Environment: Join one of the UK's fastest-growing food scaleups backed by Barilla.
- Incentives: Meaningful equity package with significant upside potential.
- Perks: Discount at our Harrods restaurant, free pasta products, and regular pasta tastings.
- Culture: Regular team socials and occasional trips to 'il bel paese' (Italy).
- Benefits: 25 days leave, Cycle to Work scheme, and referral bonuses.
Marketing & Brand Director (Maternity Cover) in London employer: Pasta Evangelists
Contact Detail:
Pasta Evangelists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Brand Director (Maternity Cover) in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend marketing events, join relevant online groups, and don’t be shy to reach out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Show Off Your Skills
When you get the chance to meet potential employers, make sure to showcase your best work. Bring along a portfolio or case studies that highlight your successful campaigns and strategies. We want to see how you’ve driven sales and built brands in the past!
✨Ace the Interview
Prepare for your interviews by researching the company and its marketing strategies. Think about how your experience aligns with their goals, especially in multi-channel marketing. We’re looking for someone who can hit the ground running, so show us you’re ready to lead!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Marketing & Brand Director (Maternity Cover) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing & Brand Director role. Highlight your experience in senior marketing positions, especially within the restaurant or hospitality sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for Pasta Evangelists. Share your passion for brand evolution and multi-channel marketing. Don’t forget to mention any relevant campaigns you've led that drove sales!
Showcase Your Achievements: When filling out your application, be sure to showcase your achievements with quantifiable results. Whether it’s increasing sales or successful campaign metrics, we love to see numbers that back up your claims!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Pasta Evangelists
✨Know Your Brand Inside Out
Before the interview, dive deep into Pasta Evangelists' brand story, values, and recent campaigns. Understanding their unique selling points and how they position themselves in the market will help you articulate how your experience aligns with their vision.
✨Prepare for Data-Driven Discussions
Given the emphasis on navigating P&Ls and interpreting complex data sets, be ready to discuss specific metrics from your previous roles. Bring examples of how you've used data to drive marketing strategies and improve sales performance.
✨Showcase Your Leadership Style
As a senior leader, you'll need to demonstrate your ability to manage teams effectively. Prepare anecdotes that highlight your leadership style, how you motivate your team, and how you've successfully overseen integrated marketing campaigns in the past.
✨Engage with Franchise Partners
Since the role involves working closely with franchise partners, think about how you can foster strong relationships. Be prepared to discuss your experience in collaborating with external stakeholders and how you’ve ensured their success through tailored marketing strategies.