Content & Social Executive in London

Pass the Keys is the UK’s leading short-let and Airbnb management franchise, helping hundreds of property owners unlock more bookings, higher income, and hands-free hosting. With 50+ franchise partners nationwide, we combine powerful technology, exceptional service, and local expertise to deliver the best in short-let management.

We’re looking for a highly driven Content Executive to help plan, create, publish and optimise high-quality content across our website, email, video and social channels. This is a hands-on role suited to someone who loves storytelling, understands performance, and is excited by how AI and new tools are reshaping content marketing. You’ll work closely with internal subject-matter experts and own the execution of our content engine end-to-end.

• Publish 3+ high-quality pieces of content per week across blog, web and owned channels
• Interview internal subject-matter experts and translate insights into compelling, audience-led content
• Produce premium content assets including whitepapers, guides, ebooks and long-form resources
• Write, edit and optimise content to a consistently high editorial standard

• Produce two videos per week, including short-form and long-form formats
• Write video scripts and storyboards aligned to brand tone and channel goals
• Ensure all video content is optimised for YouTube and social platforms
• Track and report on video performance, engagement and reach

• Oversee SEO execution in line with best practices (on-page, content optimisation, internal linking)
• Take ownership of content analytics and reporting, tracking performance and insights across channels
• Use data to continuously improve content quality, reach and engagement

• Manage company email marketing efforts, including content creation, scheduling and optimisation
• Support campaign planning and performance tracking

• Manage social media community engagement and long-term content planning
• Support content distribution and amplification across social channels
• Maintain a consistent brand voice across all platforms

• Handle general website content updates and maintenance
• Leverage AI tools to support content ideation, production, optimisation and efficiency
• Contribute to improving workflows, processes and content systems

• Impeccable writing and editorial skills
• Strong understanding of common editorial and style guides
• Ability to tell compelling stories using words, images and audio
• Excellent people skills and confidence interviewing internal stakeholders
• Strong project management skills to manage editorial schedules and deadlines
• Highly detail-oriented with strong organisational skills
• Solid understanding of social media platforms and content formats
• Understanding of the importance of tracking content and video marketing metrics
• Strong grasp of branding fundamentals and consistency

• Passion for new technology and experimenting with AI tools for content and social media outreach
• Familiarity with SEO best practices and performance reporting
• Experience working with CMS platforms, email tools and analytics software

At Pass the Keys, we are committed to fostering an environment where success is both achievable and sustainable. We believe in empowering our teams with the tools, support, and knowledge they need to thrive. As part of our team, you will benefit from:

• A Global Vision: Join an ambitious company aspiring to be the global leader in short-let and holiday-let property management.
• A Strong Company Culture: Our four core values—Drive, Evolve, Take Pride, and Together—guide everything we do.
• Autonomy & Independence: We manage by results, not input. No micromanagement—just accountability and impact.
• Professional Growth Opportunities: We encourage responsibility and development, allowing you to expand your skills as much as you can handle.
• Flexible Work Arrangements: We understand the importance of work-life balance and support flexible scheduling where possible.
• Competitive Salary: While there may be places that pay more, we offer competitive wages with strong career progression opportunities.
• A Great Team: Work alongside inspiring colleagues in a supportive and collaborative environment.
• Hybrid Work Model: For London-based employees, we require a minimum of three days in the office—currently Monday, Tuesday, and Thursday. Please note, occasional weekend work may be required to meet operational demand.
• UK-Specific Benefits: 22 days of holiday plus an extra day off for your birthday. Pension scheme with salary sacrifice, matching contributions up to 7%. Enhanced maternity pay—up to 90% of salary for six months.