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- Tasks: Lead exciting marketing campaigns and boost brand visibility for a top property management franchise.
- Company: Join Pass the Keys, the UK's leading short-let and Airbnb management franchise.
- Benefits: Enjoy a supportive culture, career growth opportunities, and the chance to make a real impact.
- Other info: Work in a fast-paced environment with a focus on innovation and collaboration.
- Why this job: Be at the heart of a dynamic team driving national franchise growth and property acquisition.
- Qualifications: 5+ years in marketing with strong project management and communication skills.
The predicted salary is between 36000 - 60000 £ per year.
Pass the Keys is the UK’s leading short-let and Airbnb management franchise, helping hundreds of property owners unlock more bookings, higher income, and hands-free hosting. With 50+ franchise partners nationwide, we combine powerful technology, exceptional service, and local expertise to deliver the best in short-let management.
The Group Marketing function plays a critical role in driving national brand awareness, targeting candidates for the franchisee opportunity and driving the franchise marketing. It will also support franchise partners and generate high-quality landlord and property acquisition leads across the UK, working with our Host Marketing Department.
The Growth Marketing Manager owns the execution of Pass the Keys’ national franchise growth and supporting property acquisition. You will translate the company’s brand vision and commercial objectives into measurable multi-channel campaigns, consistent content output, and increased national visibility. This role is the operational heartbeat of the marketing team. You will coordinate campaigns, manage external agencies (SEO, PPC, social, PR), oversee internal workflows, and ensure that everything runs smoothly, on time, and on brand. You will also play a key role in supporting franchise partners with scalable marketing assets, toolkits, and guidance.
The ideal candidate is a hands-on, highly organised marketer who thrives in a fast-paced environment and knows how to turn strategy into execution.
Key Responsibilities- Campaign Leadership thrives in a fast-paced growth environment.
- Confident communicator capable of managing multiple stakeholders.
- Balances strategic thinking with hands-on execution.
Essential:
- 5+ years in marketing, digital execution, campaign management, or similar.
- Proven experience running multi-channel campaigns end-to-end.
- Ability to coordinate agencies and internal stakeholders.
- Strong project management, organisation, and prioritisation skills.
- Comfortable working across social, content, email, basic SEO, and analytics.
- Excellent written, verbal, and briefing communication skills.
- Ability to turn marketing strategy into actionable plans and measurable deliverables.
Desirable:
- Experience in a franchise, multi-location, real estate, or property services environment.
- Experience managing PR, PPC, or SEO agencies.
- Experience with CMS platforms, content calendars, CRM systems, and marketing automation tools.
- Familiarity with web performance metrics, dashboards, and analytics.
- A background in property, hospitality, SaaS, or service-based industries.
At Pass the Keys, we are committed to fostering an environment where success is both achievable and sustainable. We believe in empowering our teams with the tools, support, and knowledge they need to thrive. As part of our team, you will benefit from:
- A Global Vision: Join an ambitious company aspiring to be the global leader in short-let and holiday-let property management.
- A Strong Company Culture: Our four core values—Drive, Evolve, Take Pride, and Together—guide everything we do.
- Autonomy
Growth Marketing Manager employer: Passthekeys
Contact Detail:
Passthekeys Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate how you can turn strategy into execution, just like we do at Pass the Keys. Make it easy for potential employers to see what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand our core values—Drive, Evolve, Take Pride, and Together—and think about how you can embody these in your responses. Tailor your answers to show how you can contribute to our mission of being the global leader in short-let management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Pass the Keys. So, get that application in and let’s make some magic happen!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for growth marketing shine through! We want to see how your passion aligns with our mission at Pass the Keys. Share specific examples of campaigns you've led that made a real impact.
Tailor Your CV: Make sure your CV is tailored to the Growth Marketing Manager role. Highlight your experience in multi-channel campaigns and project management. We love seeing how your skills can directly contribute to our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for our team. Be sure to connect your past experiences with the responsibilities outlined in the job description. We appreciate a personal touch!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Passthekeys
✨Know Your Campaigns
Before the interview, brush up on your knowledge of multi-channel campaigns. Be ready to discuss specific examples from your past experience where you successfully executed campaigns that drove growth. This will show your understanding of what it takes to lead marketing efforts at Pass the Keys.
✨Showcase Your Project Management Skills
Prepare to talk about how you manage multiple stakeholders and projects simultaneously. Bring examples of how you've coordinated with agencies and internal teams to ensure everything runs smoothly. Highlight your organisational skills and how they contribute to successful campaign execution.
✨Communicate Clearly
Since excellent communication is key for this role, practice articulating your thoughts clearly and concisely. Be prepared to explain complex marketing strategies in simple terms, as you may need to communicate with various stakeholders who might not have a marketing background.
✨Align with Company Values
Familiarise yourself with Pass the Keys' core values: Drive, Evolve, Take Pride, and Together. Think of examples from your career that demonstrate how you embody these values. Showing that you align with their culture can set you apart from other candidates.