Senior Social Media Manager in Liverpool

Passion. is a creative agency built on one belief: that great content should do more than look good - it should make people feel something. We work with ambitious brands and businesses who want to show up properly in the world, and we build the work that gets them there. We move quickly, we care deeply about quality and we've built a team that genuinely loves what it does. Social media is where our next chapter is being written and we need someone who’s ready to write it with us across fitness, health and beauty, corporate and many more industries.

This isn’t a role where you maintain someone else’s system. It’s a role where you build one. Our clients are ready for a step-change in how they show up on social - they want 'social first' thinking baked into everything, not bolted on at the end and our own brand should reflect the same ambition. You’ll come in, assess what’s working and what isn’t and bring the strategic structure that turns good creative into great social performance. You’ll work alongside a creative team that already produces strong content, your job is to make sure the world actually sees it, engages with it, and comes back for more.

What you’ll be doing:

• Building and owning platform strategies for Passion and client accounts across Instagram, TikTok, LinkedIn, and YouTube, strategies built around real audience behaviour, not just posting schedules.
• Fully utilising every platform feature available: Stories, broadcast channels, Reels, Lives, carousels, making sure we’re using the tools that actually build presence and community.
• Developing and maintaining a rolling content calendar that captures cultural moments, campaign activations, and always-on content, planned months ahead, never reactive.
• Working alongside the creative team from the brief stage so that social distribution is designed in from day one.
• Leading the social conversation with clients, presenting strategies, reviewing performance, and positioning social as a genuine business driver.
• Reporting on performance in a way that tells a story, what’s working, what’s not, and what we’re doing about it.
• Supporting the growth and day-to-day direction of the social team.

Who we’re looking for:

• You might be a Social Media Manager who’s outgrown their current role and wants somewhere that will actually let them build something. Or a strategist who wants to be closer to the creative work. Either way, you’re someone who:
• Has solid experience in social media, ideally in an agency or multi-brand environment.
• Knows Instagram, TikTok, LinkedIn and YouTube inside out - the algorithms, the formats, the culture of each.
• Thinks in strategy first, execution second, you know why before you think about what.
• Can talk in a client meeting and still get excited about a well-timed post.
• Connects content to commercial outcomes that means you understand that great social serves a business goal.
• Has strong written communication and is comfortable presenting ideas with confidence.

Why Passion:

• Real creative freedom - You won’t be fighting for budget to try something new. We want bold ideas and we back them.
• A team that gets it - Creative people who care about the work, support each other and don’t do politics.
• Flexible, hybrid working.

How to apply:

Send your CV and a short note - tell us about a social campaign you’re proud of and why - to: ben@passion-productions.co.uk. We review applications on a rolling basis so don’t wait around!