At a Glance
- Tasks: Lead B2C performance marketing with AI-driven strategies and creative campaigns.
- Company: Passion.io, a profitable company going all-in on AI-first innovation.
- Benefits: Profit share, equity, fully remote work, and covered equipment and vacation.
- Other info: Opportunity to shape a $30m business with a global team.
- Why this job: Join a dynamic team to build and scale innovative marketing funnels.
- Qualifications: Hands-on experience in paid performance marketing and AI workflows.
The predicted salary is between 50000 - 70000 £ per year.
Overview Most marketers spend their careers filling footprints someone else left.
This is the rare seat where you get to make them.
Passion. io is a proven, profitable company at the exact moment it goes all‑in AI‑first with You AI.
The hard part is already done: real customers, real revenue, a funnel that works.
What we’re building now is that same business rebuilt from the ground up as an AI‑first, product‑led company—something that almost never happens on top of something that already succeeded.
You’ll be the one building it.
Requirements – The Operator We’re Looking For Highly operational and hands‑on.
You ship independently and fast.
AI‑native: you build agentic workflows, you don’t just prompt Chat GPT.
Deep paid expertise in info‑product, webinar, VSL, or direct‑response economics.
Ideally you’ve scaled a webinar or VSL funnel yourself.
Hungry, high‑energy, and happiest when you’re moving.
A strong individual contributor who wants a big opportunity to run at.
What You’ll Own B2C paid performance end to end: ads, angles, creative, funnel.
You make the ads, you don’t just brief them.
Relaunching our proven webinar and VSL funnel in an AI‑powered, education‑first form by 2026.
Finding and scaling the right paid channels (Meta first) into high‑converting, net‑positive funnels.
Building AI and agentic workflows that produce more creative, faster, with less.
Working alongside our VP Sales, video editor, and CRM manager.
What Winning Looks Like The funnel is profitable, not just efficient.
CAC, ROAS, and conversion improve month on month.
A steady stream of winning creative tests that beat the last benchmark.
Our new B2C offers launched and scaled with fresh brand faces and AI‑first education.
Benefits Own and scale our 7‑ and 8‑figure paid funnels, AI‑first and fully backed.
Profit share and equity.
We’re building a $30m business with 30 people, and software equity is worth far more than an agency or info‑business seat.
Fully remote.
The team already spans 14 countries.
Equipment and vacation covered. #J-18808-Ljbffr
B2C Performance Marketer | AI-first | Fully Remote | Full-time in London employer: Passion.io
Passion.io is an exceptional employer located in the vibrant city of Manchester, offering a unique opportunity for a Technical Customer Success Manager to thrive in a supportive and innovative environment. With a strong emphasis on employee growth, you will benefit from flexible remote work arrangements while collaborating with a passionate team dedicated to empowering creators. Join us to make a meaningful impact in the world of mobile app development, where your expertise will be valued and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land B2C Performance Marketer | AI-first | Fully Remote | Full-time in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Passion.io and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Passion.io are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Passion.io on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Passion.io. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2C Performance Marketer | AI-first | Fully Remote | Full-time in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Passion.io. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Passion.io:Show us that you’ve done your homework! In your application, briefly mention what you admire about Passion.io’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Passion.io
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Passion.io will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Passion.io, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
