Marketing Rotation Associate

• Marketing Rotation Associate
• London, United Kingdom

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities.

We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways.

Moody’s is transforming how the world sees risk.

As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it.

We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

If you are excited about this opportunity but do not meet every single requirement, please apply!

You still may be a great fit for this role or other open roles.

We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

Applications for this position will be accepted from October 30 through November 13. We encourage interested candidates to apply early to ensure full consideration.

Skills and Competencies

• Strong understanding of marketing fundamentals, including brand, content, digital channels, and the customer journey
• Demonstrated enthusiasm for building a career in B2B marketing, with curiosity about how marketing supports customer needs, commercial priorities, and long-term growth
• Ability to interpret marketing data and performance metrics to identify insights and inform decisions
• Strong written and verbal communication skills, with the ability to create clear, audience-appropriate messaging
• Exposure to digital marketing tools, such as CRM, email automation, social media management, and SEO/SEM, is preferred.
• Strong problem-solving, organization, and collaboration skills, with the ability to manage multiple priorities and work effectively across teams
• Proactive, adaptable, and results-oriented, with a willingness to take initiative, navigate ambiguity, and learn and grow
• Basic understanding of artificial intelligence concepts, with curiosity and enthusiasm for learning how AI tools can be used to improve processes and drive efficiency.

Interest in exploring AI systems and a willingness to develop awareness of responsible AI practices, including risk management and ethical use

Education

• Pursuing a Bachelors or Masters degree in marketing, business or a related field, ideally on track for a 2:1 classification or higher
• Anticipated graduation date of June 2027
• Previous marketing, sales or customer-facing experience, including internships, academic projects or extracurricular activities, is preferred (especially in a B2B environment)
• Availability to begin the program in July 2027 and work from Moody’s London office at least three days per week

Responsibilities

The Marketing Rotation Program is designed for recent graduates who want to explore different areas of marketing before selecting a longer-term career path.

Over two years, participants complete three eight-month rotations in an area in marketing such as Events, Marketing Operations, Product Marketing, Customer Advocacy, Partner Marketing or Digital Marketing followed by one combined rotation spanning Demand Generation and Sales Development.

Structured learning includes training, hands-on experience, mentoring and regular feedback from a dedicated Program Manager.

Upon successful completion, participants will be offered a permanent role within Moody’s Marketing organization.

Examples of potential rotations include

• Events
• Help bring Moody’s to life in the room and on screen: plan, coordinate, and execute virtual, hybrid, and in-person events including industry conferences, client roundtables, webinars, and thought leadership summits
• Manage logistics end-to-end: venue sourcing, vendor liaison, registration management, promotional communications, and post-event reporting
• Collaborate with product and sales teams to align event themes with Moody’s commercial priorities and audience interests
• Track and analyze event performance metrics (attendance, engagement, pipeline influence) and present insights to stakeholders
• Support budget tracking and reconciliation to ensure events are delivered on time and within budget
• Marketing Operations
• Get hands-on with the technology that powers modern marketing, supporting the management and optimisation of Moody’s marketing technology stack, including CRM, marketing automation, and analytics platforms
• Build, test, and deploy automated workflows and nurture programs that improve lead quality and speed-to-engagement
• Maintain data hygiene standards within marketing databases, ensuring accurate segmentation, lead scoring, and attribution reporting
• Develop and maintain dashboards and reports that provide visibility into the full marketing funnel, campaign performance, and ROI
• Identify process improvement opportunities and help implement best practices across the marketing organization
• Product Marketing
• Develop a deep understanding of Moody’s product portfolio, value propositions, and competitive landscape to support go-to-market strategies
• Assist in creating impactful product marketing collateral including pitch decks, data sheets, case studies, and sales enablement materials
• Conduct market and competitor research to identify positioning opportunities and inform messaging frameworks
• Collaborate with Product Management, Sales, and Research teams to support new product launches and campaigns
• Contribute to customer story development; gathering evidence of impact and translating it into compelling narratives.
• Customer Advocacy
• Get hands-on, helping manage the customer advocate database, maintain accurate profiles and support colleagues using the platform
• Coordinate advocacy opportunities including customer references, speakers, reviews, testimonials, and thought leadership, tracking requests through to completion
• Monitor program activity and performance, maintaining dashboards and reporting on recruitment, activation, utilisation, and advocate engagement
• Help improve how the program operates by maintaining playbooks, process documentation and training materials, and identifying opportunities to make advocacy workflows more effective
• Partner Marketing
• Support go-to-market activity with strategic technology partners, developing sales enablement materials and tools that help bring joint solutions to market
• Help develop and activate partner marketing campaigns across brand awareness and account-based marketing, from campaign concepts and creative content through to execution
• Work directly with partner organisations, coordinating marketing programs and projects with some of the world’s leading technology companies
• Support the development and management of web and digital experiences that showcase Moody’s partnerships and help partner marketing programs scale
• Explore how

AI can improve and accelerate partner marketing , applying emerging tools to content, campaigns, research, and day-to-day workflows

• Digital Marketing
• Support the planning, execution and optimisation of digital marketing campaigns across paid media, web, social and other digital channels
• Get hands-on with digital advertising platforms and tools, building knowledge of audience targeting, campaign activation and industry best practices
• Analyse campaign performance and digital engagement data, using insights to identify opportunities to improve targeting, content and results
• Work with internal teams and agency partners to coordinate digital activity, creative assets and campaign delivery across channels
• Explore emerging technologies, including AI , and help improve reporting, processes and ways of working to make digital marketing more effective and scalable
• Demand Generation & Sales Development
• Support the customer journey from campaign engagement through lead handoff, sales conversations, and pipeline development
• Support integrated demand generation campaigns across digital, content, and event channels, including campaign asset creation
• Conduct audience, persona, and account research to inform campaign targeting and sales prospecting
• Conduct inbound and outbound outreach, qualify leads, and maintain lead activity and progression in Salesforce
• Collaborate across Sales, Sales Development, Enablement, and Marketing to share feedback, strengthen messaging, and improve lead management processes
• Monitor funnel KPIs and build product, market, and lead-process knowledge to help optimize performance
• About the Team

Moody’s Marketing organization builds awareness, engagement and demand for Moody’s products and capabilities.

The team partners across Product, Sales, Research and other functions to develop market-facing campaigns, experiences and stories that support customers and contribute to commercial growth.

As a Marketing Rotation Associate, you will work across several marketing disciplines while building relationships throughout Moody’s global organization.

You will join a close-knit marketing cohort and connect with participants across Moody’s broader rotational programs.

The team uses data, technology and emerging capabilities, including artificial intelligence, to improve marketing processes and understand campaign performance while supporting responsible and ethical use.

Moody’s is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.

Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position.

Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.

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