At a Glance
- Tasks: Lead product strategy and execution for innovative AI solutions in a fast-growing startup.
- Company: Join a dynamic AI startup transforming midmarket businesses with cutting-edge technology.
- Benefits: Competitive salary, equity, flexible hours, and generous professional development budget.
- Other info: Exciting growth opportunities and a collaborative team environment.
- Why this job: Be at the forefront of AI innovation and make a real impact on business automation.
- Qualifications: 10+ years in product leadership, ideally in B2B startups with AI experience.
The predicted salary is between 85500 - 104500 £ per year.
We’re a fast growing AI startup on a mission to help midmarket businesses transform how work gets done. We’ve built a factory for custom operations agents. The factory builds Virtual Agents: software workers with AI reasoning that complete complex workflows end-to-end, directly in customer tools. There’s no tech integration, process change or upfront cost. Onboarding is white-glove, takes a matter of days, and customers pay only for delivered value. This makes Virtual Agents the lowest risk way to automate complex manual work. And it makes Unitary the first company delivering Fortune 500-grade AI deployment with the unit economics of software - enabling us to reach the midmarket at scale. Today we’re focused on commercial insurance, marketplaces and primary healthcare. But the potential for Virtual Agents goes far beyond.
We closed $15M Series A funding in 2024, and we’re backed by some leading names in AI (Plural and Creandum). We’re working with world‑class clients such as Substack, Trustpilot, Depop, Sony Interactive Entertainment and many more. This is an exciting opportunity to join a well‑funded startup at a crucial stage of growth, and to play a significant part in turning frontier AI technology into real world value.
We’re seeking an experienced VP Product to lead Virtual Agents through its next stage of growth. Reporting to the CEO and joining the executive team, you will own product strategy and execution across the Virtual Agents business. You'll define where we play and how we win, build out the product team, and partner closely with engineering, AI research, go‑to‑market and operations to scale the product from several million in ARR into a category‑defining business.
You will:
- Own product strategy for Virtual Agents.
- Define the multi‑year vision, decide where we invest, and translate that into a roadmap the company can execute against.
- Bring rigour and clarity to decisions that span product experience, tech differentiation, vertical expansion and commercial model.
- Build and lead the product function.
- Hire and develop an exceptional product team and set the standard for how product is practised at Unitary.
- Work across the business to execute successfully on your strategy - ensuring products are built right, sales and marketing teams are enabled, and delivery teams can scale smoothly.
- Own the end‑to‑end product experience, including the onboarding, human‑in‑the‑loop and customer success workflows that are central to how Virtual Agents deliver value.
- Develop deep expertise in our customers, domains and competitive landscape — particularly commercial insurance — and use it to make sharp prioritisation calls.
- Operate as a member of the executive team. Contribute to company strategy, support fundraising, and represent the product externally with customers, partners and investors.
Requirements:
- 10+ years in product, including prior experience as a Head of Product, VP Product, or equivalent product leader at a B2B startup or scale‑up.
- Track record of taking AI or technically complex B2B products from early traction to meaningful scale — ideally as one of the first product leaders in the business. Experience from $10-$100M ARR is a strong plus.
- Demonstrated ability to hire, develop and retain excellent PMs, and to build a product function from a small base.
- Experience setting strategy in greenfield or rapidly evolving environments.
- Hands‑on experience owning customer‑facing motion beyond the roadmap — onboarding, implementation, support, or CS — and a conviction that this is real product work.
- Strong technical fluency: comfortable getting into architecture decisions with engineers and AI researchers, and able to hold your own on the trade‑offs between deterministic systems and AI components.
- Exceptional analytical and communication skills: able to break down ambiguous problems, set clear direction, and represent Unitary credibly to senior stakeholders, customers and investors.
- Experience in regulated B2B markets (commercial insurance, fintech, healthtech, legal tech or similar) is a strong plus.
- Self‑motivated, low‑ego, and energised by the realities of an early‑stage company.
Benefits:
- Competitive salary, commission and equity package.
- Lots of autonomy and opportunities for growth.
- Flexible hours and location, with a monthly coworking budget or WeWork membership.
- Occupational pension (location dependent).
- Generous paid parental leave.
- Generous paid sick leave.
- Annual budget for your professional development and growth.
- Annual budget for your individual health and wellness.
- Quarterly team offsites to London and other exciting destinations in Europe.
VP Product in London employer: PassFort
At PassFort, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through continuous learning opportunities and the chance to make a meaningful impact in the healthcare sector, particularly in our vibrant location that thrives on community engagement and support for NHS initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land VP Product in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like PassFort!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at PassFort would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at PassFort through your school's career services!
We think you need these skills to ace VP Product in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like VP Product, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the VP Product position at PassFort. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at PassFort
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
