At a Glance
- Tasks: Lead product strategy and execution for innovative AI solutions in a fast-growing startup.
- Company: Join a dynamic AI startup transforming midmarket businesses with cutting-edge technology.
- Benefits: Competitive salary, equity, flexible hours, and generous professional development budget.
- Other info: Exciting growth opportunities and a collaborative team culture.
- Why this job: Be at the forefront of AI innovation and make a real impact on business automation.
- Qualifications: 10+ years in product leadership, ideally in B2B startups with AI experience.
The predicted salary is between 120000 - 150000 £ per year.
Remote or hybrid remote/London office
About us
We’re a fast growing AI startup on a mission to help midmarket businesses transform how work gets done. We’ve built a factory for custom operations agents. The factory builds Virtual Agents: software workers with AI reasoning that complete complex workflows end-to-end, directly in customer tools. There’s no tech integration, process change or upfront cost. Onboarding is white-glove, takes a matter of days, and customers pay only for delivered value. This makes Virtual Agents the lowest risk way to automate complex manual work. And it makes Unitary the first company delivering Fortune 500-grade AI deployment with the unit economics of software - enabling us to reach the midmarket at scale. Today we’re focused on commercial insurance, marketplaces and primary healthcare. But the potential for Virtual Agents goes far beyond. We closed $15M Series A funding in 2024, and we’re backed by some leading names in AI (Plural and Creandum). We’re working with world‑class clients such as Substack, Trustpilot, Depop, Sony Interactive Entertainment and many more. This is an exciting opportunity to join a well‑funded startup at a crucial stage of growth, and to play a significant part in turning frontier AI technology into real world value.
About the role
We’re seeking an experienced VP Product to lead Virtual Agents through its next stage of growth. Reporting to the CEO and joining the executive team, you will own product strategy and execution across the Virtual Agents business. You'll define where we play and how we win, build out the product team, and partner closely with engineering, AI research, go‑to‑market and operations to scale the product from several million in ARR into a category‑defining business. This is a 1‑N role: the product is delivering value and growing fast, but we’re at the very start of what Virtual Agents can do for midmarket businesses.
- Own product strategy for Virtual Agents. Define the multi‑year vision, decide where we invest, and translate that into a roadmap the company can execute against. Bring rigour and clarity to decisions that span product experience, tech differentiation, vertical expansion and commercial model.
- Build and lead the product function. Hire and develop an exceptional product team and set the standard for how product is practised at Unitary.
- Work across the business to execute successfully on your strategy – ensuring products are built right, sales and marketing teams are enabled, and delivery teams can scale smoothly.
- Own the end‑to‑end product experience, including the onboarding, human‑in‑the‑loop and customer success workflows that are central to how Virtual Agents deliver value. At Unitary, the implementation and CS experience is a critical part of the product and differentiation.
- Develop deep expertise in our customers, domains and competitive landscape — particularly commercial insurance — and use it to make sharp prioritisation calls.
- Operate as a member of the executive team. Contribute to company strategy, support fundraising, and represent the product externally with customers, partners and investors.
10+ years in product, including prior experience as a Head of Product, VP Product, or equivalent product leader at a B2B startup or scale‑up. Track record of taking AI or technically complex B2B products from early traction to meaningful scale — ideally as one of the first product leaders in the business. Experience from $10‑$100M ARR is a strong plus. Demonstrated ability to hire, develop and retain excellent PMs, and to build a product function from a small base. Experience setting strategy in greenfield or rapidly evolving environments. Hands‑on experience owning customer‑facing motion beyond the roadmap — onboarding, implementation, support, or CS — and a conviction that this is real product work. Strong technical fluency: comfortable getting into architecture decisions with engineers and AI researchers, and able to hold your own on the trade‑offs between deterministic systems and AI components. Exceptional analytical and communication skills: able to break down ambiguous problems, set clear direction, and represent Unitary credibly to senior stakeholders, customers and investors. Experience in regulated B2B markets (commercial insurance, fintech, healthtech, legal tech or similar) is a strong plus. Self‑motivated, low‑ego, and energised by the realities of an early‑stage company.
Competitive salary, commission and equity package. Lots of autonomy and opportunities for growth. Flexible hours and location, with a monthly coworking budget or WeWork membership. Occupational pension (location dependent). Generous paid parental leave. Generous paid sick leave. Annual budget for your professional development and growth. Annual budget for your individual health and wellness. Quarterly team off‑sites to London and other exciting destinations in Europe.
VP Product in London employer: PassFort
Unitary is an exceptional employer for those seeking to make a significant impact in the AI space, particularly as we revolutionise how midmarket businesses operate. With a strong focus on employee growth, we offer competitive salaries, flexible working arrangements, and generous professional development budgets, all within a dynamic and collaborative work culture that values innovation and autonomy. Join us in our London office or work remotely, and be part of a well-funded startup poised for rapid expansion, where your contributions will directly shape the future of Virtual Agents.
StudySmarter Expert Advice🤫
We think this is how you could land VP Product in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their mission and how they operate. This will not only impress your interviewers but also help you tailor your answers to show you're the perfect fit for the role.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are speaking about your experience and skills, the more confident you'll be when it counts.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace VP Product in London
Some tips for your application 🫡
Show Your Passion for AI:When writing your application, let your enthusiasm for AI and its potential shine through. We want to see how you can connect your experience with our mission to transform work for midmarket businesses.
Tailor Your Experience:Make sure to highlight your relevant experience in product management, especially in B2B environments. We’re looking for someone who can take complex products to scale, so share specific examples that demonstrate your success in this area.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the VP Product role at Unitary.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at PassFort
✨Know Your Product Inside Out
Before the interview, dive deep into the specifics of Virtual Agents and how they operate. Understand the technology behind them, the problems they solve for midmarket businesses, and be ready to discuss how you would enhance their product strategy.
✨Showcase Your Leadership Style
As a VP Product, your leadership will be crucial. Prepare examples of how you've built and led successful product teams in the past. Highlight your approach to hiring, developing talent, and fostering a collaborative environment that drives innovation.
✨Demonstrate Market Understanding
Familiarise yourself with the commercial insurance landscape and other relevant sectors. Be prepared to discuss trends, challenges, and opportunities in these markets, and how you can leverage this knowledge to drive the product's growth at Unitary.
✨Prepare for Technical Discussions
Given the technical nature of the role, brush up on your understanding of AI and product architecture. Be ready to engage in discussions about trade-offs between different systems and how you can contribute to the technical fluency required for the role.
