At a Glance
- Tasks: Lead demand generation and marketing strategies to drive growth in the insurance sector.
- Company: Join Moody's, a global leader in risk assessment and innovative AI solutions.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with a focus on ethical AI use and career growth.
- Why this job: Make a real impact in transforming how the world sees risk and opportunity.
- Qualifications: Experience in demand generation, ABM, and strong leadership skills required.
The predicted salary is between 100000 - 150000 £ per year.
At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills and Competencies
- Proven experience leading demand generation, ABM, and field marketing across multi‑regional insurance markets with complex enterprise sales cycles
- Strong ability to turn segment and campaign strategy into focused, account‑based programs that drive pipeline growth
- Strategic planner with experience balancing digital channels and physical events across the full buying journey
- Deep expertise in ABM, including account prioritisation, multi‑channel engagement, intent‑driven targeting, and sales alignment
- Experience shaping regional insurance event strategies in collaboration with stakeholders, SMEs, and central events teams
- Strong people leader with a track record of building high‑performing teams and driving operational excellence
- Confident executive communicator with strong cross‑functional partnering skills across Sales, SDRs, Marketing Ops, Digital, Content, Campaigns, and Product Marketing
- Data‑driven marketer, using demand generation and ABM KPIs to optimise performance and business impact
- Hands‑on experience with account intelligence, intent data, and modern ABM technologies
- Practical experience applying AI to improve targeting, streamline workflows, and increase marketing effectiveness
- Curious, forward‑thinking mindset with a commitment to responsible and ethical AI use
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA preferred
Responsibilities
- Own the Insurance demand generation and field marketing strategy to drive growth, engagement, and pipeline
- Translate segment strategy into integrated demand generation, ABM, and field marketing plans
- Define and evolve ICPs, buyer personas, and buying group frameworks
- Deliver an ABM‑led strategy to achieve MQL, pipeline, and new business targets
- Partner closely with senior Insurance sales leaders on account plans, acquisition, and expansion
- Lead regional field marketing and ABM teams across the Americas, Europe, and Africa; consult with APAC
- Oversee DG and ABM execution and optimisation across platforms such as Marketo
- Shape and coordinate the regional Insurance event strategy
- Partner with SDR and Sales teams to improve lead quality, conversion, and deal outcomes
- Monitor and optimise campaign, ABM, event, and intent‑driven performance
- Champion the use of AI to accelerate execution and improve team effectiveness
About The Team
The Moody’s Marketing team drives global demand generation, account‑based engagement, brand awareness, and go‑to‑market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high‑impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody’s presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody’s influence and success within the global insurance industry.
Director - Demand Generation (Insurance) employer: PassFort
At Moody's, we pride ourselves on fostering an inclusive and innovative work environment where every employee is empowered to contribute their unique perspectives. As a global leader in risk assessment, we offer exceptional growth opportunities, a collaborative culture, and the chance to work with cutting-edge AI technologies that redefine the insurance landscape. Join us in transforming challenges into opportunities while enjoying a supportive atmosphere that values integrity and curiosity.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Demand Generation (Insurance)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how you can contribute. We want you to shine, so practice common interview questions and have your own ready to ask!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on specific achievements that align with the role. We love hearing about how you’ve driven growth and engagement in past positions!
✨Tip Number 4
Don’t hesitate to apply even if you don’t meet every requirement. We believe in potential and diverse perspectives. Head over to our website and submit your application—let’s see what you can bring to the table!
We think you need these skills to ace Director - Demand Generation (Insurance)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about transforming risk into opportunity and how you can contribute to our mission at Moody's.
Tailor Your Experience:Make sure to highlight your relevant experience in demand generation and ABM. We love seeing how your background aligns with the specific needs of the role, so don’t be shy about showcasing your achievements in multi-regional insurance markets!
Be Authentic:We value diverse perspectives and authenticity. Don’t hesitate to share your unique journey and how it has shaped your approach to marketing and leadership. This is your chance to stand out and show us who you really are!
Apply Through Our Website:Remember, the best way to apply is through our website! It’s super easy and ensures your application gets to the right people. Plus, we’re always on the lookout for candidates who embody our values, so make sure to reflect that in your application.
How to prepare for a job interview at PassFort
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in demand generation, especially in the insurance sector. Prepare specific examples of how you've driven pipeline growth and executed successful ABM strategies. This will show that you understand the complexities of the role and can hit the ground running.
✨Showcase Your Strategic Thinking
Be ready to discuss how you've balanced digital channels with physical events in your previous roles. Think of a few key campaigns where you turned strategy into action, and be prepared to explain your thought process. This will demonstrate your ability to think strategically and execute effectively.
✨Highlight Your Leadership Skills
As a Director, you'll need to lead teams across multiple regions. Share examples of how you've built high-performing teams and driven operational excellence. Discuss your approach to mentoring and developing talent, as this aligns with Moody's values of investing in relationships and championing diverse perspectives.
✨Emphasise Your Data-Driven Approach
Prepare to discuss how you've used data to optimise marketing performance. Be specific about the KPIs you've tracked and how you've applied insights to improve campaign outcomes. This will show that you're not just creative but also analytical, which is crucial for driving success in demand generation.
