At a Glance
- Tasks: Lead our Ecommerce strategy, ensuring a seamless shopping experience for customers worldwide.
- Company: Join Passenger, a fast-growing outdoor brand passionate about people and the planet.
- Benefits: Enjoy a competitive salary, generous leave, and a supportive work culture.
- Other info: Hybrid working model with opportunities for personal and professional growth.
- Why this job: Make an impact in a role that combines creativity with sustainability in a vibrant team.
- Qualifications: Experience in ecommerce management and a passion for outdoor lifestyle.
The predicted salary is between 60000 - 75000 £ per year.
Passenger is driven by a passion for escapism, connection, and the wellbeing of both people and the planet. As a fast growing brand in the outdoor sector, we create products that are ‘made to roam’ and embody a culture that embraces inclusivity and fosters a collaborative team environment. We’re looking for someone who shares our passion for protecting the planet while building something unique and authentic.
Location: New Forest, UK (Hybrid: 2-3 days / week at HQ)
Duration: 12 months fixed-term contract (maternity cover)
Role Purpose
As our Ecommerce Manager, you will be the cross‑functional glue to ensure our digital storefront is optimised for every Roamer who visits our site - whether in the UK, Germany, France or ROW. Each Roamer will enjoy a seamless and inspiring shopping experience.
Reporting to: Global Ecommerce Director
Direct Reports: Marketplace Manager
Key Responsibilities
- Digital Trading & Visual Merchandising
- Performance ownership: monitor and exception report on the daily commercial performance of the global websites, tracking category and product performance, including Gross Sales, ASP, Add to cart and collection performance web metrics.
- Product knowledge: understand each product’s place in the range, attend CAD review meetings, and organise separate meetings with the product team if necessary.
- Customer knowledge: be clear on the customer in each Geo and that their experience on site matches their needs.
- Product content: set the standards, aligned with the category plans, of the content requirements to sell the product effectively in the Ecommerce channel; work with internal teams to ensure these standards are met, creating and maintaining a prioritised backlog of outstanding items.
- Campaign execution: lead the execution of the global promotional calendar, ensuring site‑wide updates for product launches, seasonal sales, and brand storytelling (e.g., Green Friday/Cyber Monday), including the selection of products for mailers and other external amplification.
- Ecom owner of the Category Plans: ensure execution of the focus categories – as planned, monitoring performance against KPIs set for the category, reporting and taking action to make changes to the original plan where necessary, and liaising with the Merchandising team to gather information about sales and stock versus the sales and stock plan.
- Visual merchandising: lead and oversee the sort order and look of the collection pages, ensuring they change with the execution of the promotional calendar, and manage and nurture the visual merchandiser.
- Returns insights and actions: monitor exceptional returns items and take remediable action; work with CS and QC to understand and take action on relevant products, ensuring Merchandising is aware of relevant styles.
- Website navigation: oversee and localise the website's mega‑nav, ensuring collections and sub‑collections are accurately displayed across all devices (mobile and desktop) to optimise the user journey.
- Website product categorisation & filtering: ensure products are being displayed in relevant collections and sub‑collections using Air Table and Shopify, and oversee, manage and localise filters of product collections and sub‑collections.
- Marketing: liaise with the Brand team to guide and approve product selection for all email campaigns and performance marketing ads, and manage and maintain the Ecom GTM calendar in Air Table.
- AI: be AI curious, embrace and lean on Claude to process data to implement and optimise findings.
What We Offer
We nurture and empower the whole you – mind, body, and spirit. Our rewards package is designed to fuel your passions, support your ambitions, and cultivate an environment where you can thrive. In addition to a competitive salary it includes:
- A culture of empowerment, freedom, flexibility, and trust
- Escapism is serious business for us. We practise what we preach and connect together for quarterly in person cabin sessions and getting outside. Our HQ is in the New Forest, 5 minutes from the sea.
- Hybrid role 2-3 days / week in HQ
- Typical hours: 9am - 5pm 5 days a week
- Annual leave: 25 days plus bank holidays plus a day for your birthday
- Very generous staff discount and friends and family discount
- Private medical insurance for you and your dependants
- Enhanced pension contributions
- Annual volunteering day to support causes that matter to you
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or any other factors. Any applicant that believes they need reasonable accommodations to perform the duties of this role is invited to discuss this with us and let us know in your application.
Ecommerce Manager (12 months Maternity Cover) employer: Passenger
Passenger is an excellent employer that values innovation and collaboration, offering a dynamic work environment in New Milton. With a hybrid work model, employees enjoy flexibility alongside competitive benefits and opportunities for professional growth. The company fosters a culture of teamwork, ensuring that every team member plays a vital role in enhancing the digital shopping experience for customers.
