GTM Program Manager

Overview

The Gig: GTM Program Manager

Who we are: Passenger is driven by a passion for escapism, connection, and the wellbeing of both people and the planet. As a fast growing brand in the outdoor sector, we create products that are \’made to roam\’ and embody a culture that embraces inclusivity and fosters a collaborative team environment. We’re looking for someone who shares our passion for protecting the planet while building something unique and authentic.

Where we create: Passenger HQ is based in New Forest, UK. This role is remote/hybrid and ideally for a candidate situated in the UK willing to travel to HQ for key critical path meetings and also to spend time with the product team. Travel to HQ is required for our quarterly cabin session, when we bring out remote teams together for some meaningful escapism.

The Low down: A great new opportunity has arisen in our Operations team. In this position, you’ll play a key role in owning and driving the end-to-end business wide seasonal critical path, from pre-season kickoff through to successful go-live in stores and on the website, reporting into the Chief Operating Officer. This role ensures seamless coordination across cross-functional teams, delivering products to market on time, within scope, and aligned with strategic objectives. The GTM Program Manager will act as the central point of accountability, managing timelines, risks, and stakeholder communication to ensure flawless and timely seasonal range launches. Passenger culture embraces diversity and celebrates good work. We’re looking for those who share our passion for protecting the planet while building something unique and authentic.

What you’ll be doing day to day:

Pre-Season Kickoff

• Collaborate with product, sourcing, development, design, brand, finance, supply chain and SLT to define project scope, objectives, and deliverables.
• Develop and align on a comprehensive GTM critical path timeline, including key milestones and dependencies.
• Facilitate kickoff meetings to ensure stakeholder alignment and clarity on roles and responsibilities.

Product Development Oversight

• Manage the critical path for product development, ensuring alignment with design, production, and quality assurance timelines.
• Coordinate with R&D, sourcing, and production teams to track progress and resolve bottlenecks.
• Monitor and mitigate risks related to product quality, supply chain disruptions, or timeline delays.

Cross-Functional Coordination

• Serve as the primary point of contact for all GTM-related activities, fostering collaboration between product, production, brand, channels, operations
• Ensure clear communication of project status, performance against milestones, risks, and updates through regular checkpoints and reports.

Go-Live Execution

• Oversee final preparations for in-store and online launches, including channel merchandising and readiness.
• Partner with marketing to ensure promotional campaigns and assets are ready for launch.
• Coordinate with e-commerce and B2B teams to ensure a seamless customer experience at go-live.

Post-Launch Review

• Conduct post-launch analysis and wider retrospective to evaluate GTM performance against KPIs (e.g., on-time delivery, on-full delivery, sales targets, content quality, customer feedback).
• Document lessons learned and implement process improvements for future launches.

What you will bring:

• 5+ years of experience in program or project management, preferably in retail, e-commerce, or consumer goods.
• Proven track record of managing complex, cross-functional product launches from concept to market.
• Strong understanding of product development, supply chain, and go-to-market processes in apparel or related categories.
• Exceptional organizational and time-management skills, with the ability to prioritize and manage multiple workstreams.
• Excellent communication and stakeholder management skills, with the ability to influence and align diverse teams.
• Proficiency in project management tools and data-driven decision-making.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.
• Passionate about inspiring others to reconnect with the natural world.

What we offer:

We nurture and empower the whole you – mind, body, and spirit. Our rewards package is designed to fuel your passions, support your ambitions, and cultivate an environment where you can thrive. In addition to a competitive salary it includes;

• A culture of empowerment, freedom, flexibility, and trust
• Escapism is serious business for us. We practise what we preach and connect together for quarterly in person cabin sessions and getting outside. Our HQ is in the New Forest, 5 minutes from the sea.
• Typical Hours: 8.30am – 5.30pm 5 days a week. We understand we all have lives, so please talk to us about the flexibility you need to be successful in this role, including part time working.
• Work from Anywhere in the world for up to 90 days a year depending on circumstances

• Annual Leave: 25 days plus bank holidays + a day for your birthday
• Very generous staff discount and friends and family discount
• Annual Volunteering Day to support causes that matter to you

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or any other factors. Any applicant that believes they need reasonable accommodations to perform the duties of this role is invited to discuss this with us and let us know in your application.

Hearing from us We truly appreciate everyone who takes the time to apply with us, but sadly we won’t be able to provide feedback to anyone who isn’t taken through to the interview. Sometimes it will be the right person, wrong role or time, so please sign up to hear about new roles at Passenger Careers and try again if you see something better suited.