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- Tasks: Lead marketing strategies to boost brand awareness and drive revenue growth for our hotel.
- Company: Join a vibrant hotel team focused on innovation and customer engagement.
- Benefits: Enjoy competitive salary, staff discounts, meals on duty, and training opportunities.
- Other info: Dynamic role with opportunities for creativity and career advancement.
- Why this job: Make a real impact in the hospitality industry while developing your marketing skills.
- Qualifications: 3+ years in marketing, preferably in hospitality, with strong digital expertise.
The predicted salary is between 35000 - 45000 £ per year.
Salary negotiable based on experience.
Role Overview
The Marketing Manager will lead and deliver the full marketing and promotional strategy for the hotel, driving brand awareness, customer engagement, direct bookings, and revenue growth across all departments of the business. This is a hands-on role requiring a creative and commercially focused individual with strong digital marketing expertise, hospitality sales awareness, and the ability to create compelling campaigns that increase occupancy, bookings, event enquiries, food and beverage revenue, spa utilisation, and wedding/conference sales. A key element of the role will be supporting the hotel’s future rebrand and transition into the Garner by IHG brand, helping to establish and strengthen the identity and market presence of Garner South Devon Gateway. The successful candidate will work closely with both hotel leadership and brand standards to ensure all marketing activity aligns with the wider IHG brand framework while retaining strong local market appeal and customer engagement.
The role will involve managing all areas of marketing including website management, SEO, PPC advertising, social media strategy, email campaigns, content creation, promotional activity, public relations, and local/national brand exposure, ensuring the hotel is positioned as a leading hospitality destination within South Devon and the wider regional market.
Key Responsibilities
- Marketing Strategy & Brand Development
- Develop and implement a comprehensive annual marketing strategy aligned with hotel revenue targets.
- Increase direct bookings and reduce reliance on third-party booking platforms.
- Maintain and strengthen the Passage House Hotel brand identity across all channels.
- Plan and execute seasonal and promotional campaigns across accommodation, dining, spa, weddings, conferences, and events.
- Identify new revenue opportunities and market segments.
- Manage and optimise the hotel website to improve user experience, enquiries, and conversions.
- Oversee SEO strategy including:
- Keyword optimisation
- High-intent search wording
- Metadata and on-page SEO
- Local SEO optimisation
- Backlink development
- Technical SEO improvements
- Google Ads
- Meta advertising
- Retargeting campaigns
- Budget monitoring and ROI analysis
- Plan, create, and schedule engaging social media content across platforms including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
- Produce compelling visual and written content promoting:
- Hotel accommodation
- Food and beverage offers
- Weddings
- Conferences
- Spa experiences
- Seasonal events
- Local tourism attractions
- Work closely with operational manager to promote all revenue-generating departments.
- Support wedding and conference sales activity through targeted campaigns and lead nurturing.
- Develop promotional partnerships with local businesses, tourism organisations, and regional event providers.
- Assist with corporate account development and group business marketing.
- Monitor competitor activity and industry trends.
- Develop and manage email marketing campaigns.
- Build segmented customer databases and targeted mailing lists.
- Design automated customer journeys and promotional campaigns.
- Track campaign engagement and conversion metrics.
- Build relationships with local and national media contacts.
- Coordinate PR opportunities, press releases, and promotional features.
- Represent the hotel at networking events, exhibitions, wedding fairs, and tourism events.
- Support the hotel’s reputation management and online review strategy.
Person Specification
- Essential Experience
- Minimum 3 years’ experience in a marketing role, preferably within hospitality, hotels, leisure, tourism, or events.
- Proven success managing digital marketing campaigns with measurable ROI.
- Experience in website management and CMS platforms.
- Strong understanding of SEO, PPC, content marketing, and social media strategy.
- Experience creating engaging written and visual content.
- Experience using analytics and reporting tools.
- Excellent copywriting and communication skills.
- Strong understanding of:
- SEO best practices
- High-intent search optimisation
- Google Ads and PPC management
- Social media advertising
- Email marketing platforms
- Blog writing and content planning
- Conversion-focused marketing
- Degree or professional qualification in Marketing, Digital Marketing, Hospitality, or related field.
- Experience within the hotel or hospitality sector.
- Knowledge of booking systems and hospitality CRM platforms.
- Graphic design and video editing skills.
- Experience managing marketing budgets.
Key Performance Indicators (KPIs)
- Growth in direct bookings
- Increased website traffic and conversion rates
- Improved social media engagement and reach
- PPC return on investment
- Growth in wedding and event enquiries
- Increased occupancy and revenue performance
- Email campaign engagement rates
- Brand awareness and customer retention metrics
Benefits
- Competitive salary
- Staff discounts
- Meals on duty
- Training and development opportunities
- Pension scheme
- Free parking
- Use of hotel leisure facilities
Marketing Manager in Kingsteignton employer: Passage House Hotel
Contact Detail:
Passage House Hotel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Kingsteignton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality industry. Attend events, join local groups, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use visuals and data to demonstrate your impact. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to hotels or companies you’re interested in. Send them a friendly email expressing your interest and how you can help boost their marketing efforts.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to tailor your application to showcase how your experience aligns with the role of Marketing Manager. Let’s get you that dream job!
We think you need these skills to ace Marketing Manager in Kingsteignton
Some tips for your application 🫡
Show Off Your Marketing Skills: When you're writing your application, make sure to highlight your marketing experience. We want to see how you've driven brand awareness and customer engagement in your previous roles. Use specific examples that showcase your creativity and commercial focus!
Tailor Your Application: Don't just send a generic application! Take the time to tailor your CV and cover letter to match the job description. Mention how your skills align with our needs, especially in digital marketing and hospitality sales. This shows us you’re genuinely interested in the role.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured content that’s easy to read. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. Remember, we’re looking for strong communication skills!
Apply Through Our Website: Make sure to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do at StudySmarter!
How to prepare for a job interview at Passage House Hotel
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics relevant to the hospitality industry. Be ready to discuss how you've used data to drive decisions in past roles, especially around SEO, PPC, and social media engagement.
✨Showcase Your Creativity
Prepare examples of successful campaigns you've led or contributed to. Highlight your creative process and how you tailor campaigns to different audiences, particularly in the context of hospitality and events.
✨Understand the Brand
Research the hotel and its current branding. Be prepared to discuss how you would support the transition into the Garner by IHG brand and what strategies you would implement to enhance brand awareness and customer engagement.
✨Engage with Questions
Have thoughtful questions ready for the interviewers. Ask about their current marketing challenges, how they measure success, and what opportunities there are for innovation within their marketing strategy.