At a Glance
- Tasks: Lead exciting marketing campaigns and boost brand visibility across multiple channels.
- Company: Join Pass the Keys, the UK's top short-let management franchise.
- Benefits: Enjoy flexible work arrangements, competitive salary, and professional growth opportunities.
- Other info: Be part of a supportive team that values autonomy and personal development.
- Why this job: Make a real impact in a fast-paced environment while collaborating with inspiring colleagues.
- Qualifications: 5+ years in marketing with strong project management and communication skills.
The predicted salary is between 36000 - 60000 £ per year.
Pass the Keys is the UK's leading short‐let and Airbnb management franchise, helping hundreds of property owners unlock more bookings, higher income, and hands‐free hosting. With 50+ franchise partners nationwide, we combine powerful technology, exceptional service, and local expertise to deliver the best in short‐let management.
The Group Marketing function plays a critical role in driving national brand awareness, targeting candidates for the franchisee opportunity, and driving the franchise marketing. It will also support franchise partners and generate high‐quality landlord and property acquisition leads across the UK, working with our Host Marketing Department.
The Growth Marketing Manager owns the execution of Pass the Keys' national franchise growth and supporting property acquisition. You will translate the company's brand vision and commercial objectives into measurable multi‐channel campaigns, consistent content output, and increased national visibility. This role is the operational heartbeat of the marketing team. You will coordinate campaigns, manage external agencies (SEO, PPC, social, PR), oversee internal workflows, and ensure that everything runs smoothly, on time, and on brand. You will also play a key role in supporting franchise partners with scalable marketing assets, toolkits, and guidance.
Key Responsibilities- Campaign Leadership & Execution
- Own end‐to‐end delivery of national marketing campaigns (monthly/quarterly)
- Ensure campaigns align across national, regional, and franchise/local marketing
- Report regularly on performance and optimise campaigns for lead generation and visibility
- Turn strategy into clear execution plans with timelines, content, assets, and KPIs
- Coordinate all channels: Website, Content, Social, Email, PR, Paid ads (through agency partners)
- Agency Management & Briefing
- Acts as the primary contact for all marketing agencies, ensuring aligned output
- Writing clear and structured briefs
- Sharing campaign plans, timelines, and KPIs
- Holding agencies accountable to deadlines, quality, and reporting standards
- Ensuring smooth integration of agency deliverables into Pass the Keys' ecosystem
- Content Calendar & Cross‐Channel Coordination
- Own and manage the integrated content calendar (blogs, social, email, PR, website)
- Work closely with internal team members to ensure flawless delivery
- Maintain brand voice and visual consistency across all channels
- Ensure all campaign assets are produced, approved, and scheduled on time
- Franchise Marketing Support & Local Enablement
- Support and enable 50+ franchise partners across the UK
- Manage and prioritise franchise marketing requests
- Develop and roll out franchise marketing toolkits and playbooks
- Lead local social pacts, messaging packs, and content activation
- Support optimisation of local listings (Google Business, social pages)
- Collect and manage local assets: testimonials, photos, case studies, success stories
- Ensure franchises follow brand‐standard marketing best practice
- Web, CRM & Analytics Coordination
- Work cross‐functionally to ensure performance and accuracy
- Brief and update website content, landing pages, guides, and blogs
- Optimise on‐site content and funnels for conversion
- Support email marketing campaigns and segmented CRM journeys
- Maintain dashboards, analytics, and reporting cadence
- Deliver insights and recommendations based on data
- Highly organised, detail‐oriented, and structured
- Strong ownership mentality drives tasks to completion
- Proactive problem‐solver with a bias for action
- Calm under pressure; thrives in a fast‐paced growth environment
- Confident communicator capable of managing multiple stakeholders
- Balances strategic thinking with hands‐on execution
- Essential
- 5+ years in marketing, digital execution, campaign management, or similar
- Proven experience running multi‐channel campaigns end‐to‐end
- Ability to coordinate agencies and internal stakeholders
- Strong project management, organisation, and prioritisation skills
- Comfortable working across social, content, email, basic SEO, and analytics
- Excellent written, verbal, and briefing communication skills
- Ability to turn marketing strategy into actionable plans and measurable deliverables
- Desirable
- Experience in a franchise, multi‐location, real‐estate, or property services environment
- Experience managing PR, PPC, or SEO agencies
- Experience with CMS platforms, content calendars, CRM systems, and marketing automation tools
- Familiarity with web performance metrics, dashboards, and analytics
- A background in property, hospitality, SaaS, or service‐based industries
- A Global Vision: Join an ambitious company aspiring to be the global leader in short‐let and holiday‐let property management
- A Strong Company Culture: Our four core values—Drive, Evolve, Take Pride, and Together—guide everything we do
- Autonomy & Independence: We manage by results, not input. No micromanagement—just accountability and impact
- Professional Growth Opportunities: We encourage responsibility and development, allowing you to expand your skills as much as you can handle
- Flexible Work Arrangements: We understand the importance of work‐life balance and support flexible scheduling where possible
- Competitive Salary: While there may be places that pay more, we offer competitive wages with strong career progression opportunities
- A Great Team: Work alongside inspiring colleagues in a supportive and collaborative environment
- Hybrid Work Model: For London‐based employees, we require a minimum of three days in the office—currently Monday, Tuesday, and Thursday. Please note, occasional weekend work may be required to meet operational demand
- UK‐Specific Benefits: 22 days of holiday plus an extra day off for your birthday, Pension scheme with salary sacrifice, matching contributions up to 7%, Enhanced maternity pay—up to 90% of salary for six months
Employment type: Full‐time
Job function: Marketing
Industries: IT Services and IT Consulting
Growth Marketing Manager in London employer: Pass the Keys®
Pass the Keys is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a significant impact in the fast-evolving short-let market. With a strong emphasis on employee growth, you will have access to ongoing training and development opportunities, ensuring your skills are always at the forefront of industry trends. Located in the UK, our team enjoys the unique advantage of working within a vibrant and supportive community, where innovation and creativity are not just encouraged but celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their growth and align with their brand vision. Tailor your answers to show you understand their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Pass the Keys.
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for growth marketing shine through! We want to see how excited you are about the role and how you can contribute to our mission at Pass the Keys.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience. We love seeing how your skills align with our needs, so don’t be shy about showcasing your multi-channel campaign successes!
Be Clear and Concise:Keep your writing straightforward and to the point. We appreciate clarity, so make sure your application is easy to read and gets straight to the good stuff—your achievements and how they relate to the Growth Marketing Manager role.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Pass the Keys®
✨Know Your Campaigns
Before the interview, dive deep into Pass the Keys' recent marketing campaigns. Understand their objectives, target audience, and results. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Project Management Skills
Be ready to share specific examples of how you've successfully managed multi-channel campaigns in the past. Highlight your organisational skills and how you coordinated with agencies and internal teams to deliver projects on time and within budget.
✨Prepare for Agency Management Questions
Since this role involves managing external agencies, think about your previous experiences working with them. Be prepared to discuss how you’ve briefed agencies, held them accountable, and ensured quality output that aligns with brand standards.
✨Demonstrate Data-Driven Decision Making
Pass the Keys values insights from data. Prepare to talk about how you've used analytics to optimise campaigns in the past. Bring examples of how you’ve turned data into actionable strategies that improved lead generation and visibility.
