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- Tasks: Lead exciting marketing campaigns and drive growth for a leading property management franchise.
- Company: Join Pass the Keys, the UK's top short-let and Airbnb management franchise.
- Benefits: Enjoy competitive salary, flexible work arrangements, and professional growth opportunities.
- Why this job: Make a real impact in a fast-paced environment while collaborating with inspiring colleagues.
- Qualifications: 5+ years in marketing with strong project management and communication skills.
- Other info: Experience a supportive culture that values autonomy and encourages personal development.
The predicted salary is between 36000 - 60000 £ per year.
Pass the Keys is the UK's leading short-let and Airbnb management franchise, helping hundreds of property owners unlock more bookings, higher income, and hands-free hosting. With 50+ franchise partners nationwide, we combine powerful technology, exceptional service, and local expertise to deliver the best in short-let management. The Group Marketing function plays a critical role in driving national brand awareness, targeting candidates for the franchisee opportunity, and driving the franchise marketing. It will also support franchise partners and generate high-quality landlord and property acquisition leads across the UK, working with our Host Marketing Department.
The Growth Marketing Manager owns the execution of Pass the Keys’ national franchise growth and supporting property acquisition. You will translate the company’s brand vision and commercial objectives into measurable multi-channel campaigns, consistent content output, and increased national visibility. This role is the operational heartbeat of the marketing team. You will coordinate campaigns, manage external agencies (SEO, PPC, social, PR), oversee internal workflows, and ensure that everything runs smoothly, on time, and on brand. You will also play a key role in supporting franchise partners with scalable marketing assets, toolkits, and guidance.
Key Responsibilities- Campaign Leadership & Execution
- Own end-to-end delivery of national marketing campaigns (monthly/quarterly)
- Ensure campaigns align across national, regional, and franchise/local marketing
- Report regularly on performance and optimise campaigns for lead generation and visibility
- Turn strategy into clear execution plans with timelines, content, assets, and KPIs
- Coordinate all channels: Website, Content, Social, Email, PR, Paid ads (through agency partners)
- Acts as the primary contact for all marketing agencies, ensuring aligned output
- Writing clear and structured briefs
- Sharing campaign plans, timelines, and KPIs
- Holding agencies accountable to deadlines, quality, and reporting standards
- Ensuring smooth integration of agency deliverables into Pass the Keys’ ecosystem
- Own and manage the integrated content calendar (blogs, social, email, PR, website)
- Work closely with internal team members to ensure flawless delivery
- Maintain brand voice and visual consistency across all channels
- Ensure all campaign assets are produced, approved, and scheduled on time
- Support and enable 50+ franchise partners across the UK
- Manage and prioritise franchise marketing requests
- Develop and roll out franchise marketing toolkits and playbooks
- Lead local social pacts, messaging packs, and content activation
- Support optimisation of local listings (Google Business, social pages)
- Collect and manage local assets: testimonials, photos, case studies, success stories
- Ensure franchises follow brand-standard marketing best practice
- Work cross-functionally to ensure performance and accuracy
- Brief and update website content, landing pages, guides, and blogs
- Optimise on-site content and funnels for conversion
- Support email marketing campaigns and segmented CRM journeys
- Maintain dashboards, analytics, and reporting cadence
- Deliver insights and recommendations based on data
- Highly organised, detail-oriented, and structured
- Strong ownership mentality drives tasks to completion
- Proactive problem-solver with a bias for action
- Calm under pressure; thrives in a fast-paced growth environment
- Confident communicator capable of managing multiple stakeholders
- Balances strategic thinking with hands-on execution
- Essential
- 5+ years in marketing, digital execution, campaign management, or similar
- Proven experience running multi-channel campaigns end-to-end
- Ability to coordinate agencies and internal stakeholders
- Strong project management, organisation, and prioritisation skills
- Comfortable working across social, content, email, basic SEO, and analytics
- Excellent written, verbal, and briefing communication skills
- Ability to turn marketing strategy into actionable plans and measurable deliverables
- Experience in a franchise, multi-location, real-estate, or property services environment
- Experience managing PR, PPC, or SEO agencies
- Experience with CMS platforms, content calendars, CRM systems, and marketing automation tools
- Familiarity with web performance metrics, dashboards, and analytics
- A background in property, hospitality, SaaS, or service-based industries
- A Global Vision: Join an ambitious company aspiring to be the global leader in short-let and holiday-let property management
- A Strong Company Culture: Our four core values—Drive, Evolve, Take Pride, and Together—guide everything we do
- Autonomy & Independence: We manage by results, not input. No micromanagement—just accountability and impact
- Professional Growth Opportunities: We encourage responsibility and development, allowing you to expand your skills as much as you can handle
- Flexible Work Arrangements: We understand the importance of work-life balance and support flexible scheduling where possible
- Competitive Salary: While there may be places that pay more, we offer competitive wages with strong career progression opportunities
- A Great Team: Work alongside inspiring colleagues in a supportive and collaborative environment
- Hybrid Work Model: For London-based employees, we require a minimum of three days in the office—currently Monday, Tuesday, and Thursday. Please note, occasional weekend work may be required to meet operational demand
- 22 days of holiday plus an extra day off for your birthday
- Pension scheme with salary sacrifice, matching contributions up to 7%
- Enhanced maternity pay—up to 90% of salary for six months
Employment type Full-time
Job function Marketing
Industries IT Services and IT Consulting
Growth Marketing Manager employer: Pass the Keys®
Contact Detail:
Pass the Keys® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local meetups. The more people you know, the better your chances of landing that Growth Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and successes. Use data to back up your achievements. This will help us see how you can translate our brand vision into measurable results.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Pass the Keys, and express your interest. A well-timed email can make all the difference!
✨Tip Number 4
Prepare for interviews by researching the company inside out. Understand our mission, values, and recent campaigns. This will not only impress us but also help you tailor your answers to show you’re the perfect fit for the Growth Marketing Manager role.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your experience with multi-channel campaigns and agency management, as these are key aspects of the job.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of successful campaigns you've led. Use metrics to demonstrate how you’ve driven growth and visibility in previous roles.
Keep It Clear and Concise: We love a well-structured application! Make sure your writing is clear and to the point. Use bullet points where necessary to make it easy for us to read through your experience.
Apply Through Our Website: We encourage you to apply directly through our website. This way, your application will be processed faster, and we can get back to you sooner about this exciting opportunity!
How to prepare for a job interview at Pass the Keys®
✨Know Your Campaigns
Before the interview, dive deep into Pass the Keys' recent marketing campaigns. Understand their objectives, target audience, and results. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Master the Metrics
Brush up on key performance indicators (KPIs) relevant to growth marketing. Be ready to discuss how you've used data analytics in past roles to optimise campaigns. Showing that you can turn insights into actionable strategies will impress the interviewers.
✨Agency Coordination Experience
Since this role involves managing external agencies, prepare examples of how you've successfully coordinated with them in the past. Highlight your communication skills and ability to hold agencies accountable for their deliverables.
✨Showcase Your Organisation Skills
As a Growth Marketing Manager, being organised is crucial. Share specific instances where your project management skills led to successful campaign execution. Discuss tools or methods you use to keep everything on track and ensure timely delivery.
