At a Glance
- Tasks: Lead product marketing from strategy to execution, driving impactful launches and messaging.
- Company: Join Bluefish, a dynamic player in the AI marketing tech landscape.
- Benefits: Enjoy a fast-paced environment with opportunities for growth and collaboration.
- Other info: Ideal for self-starters eager to shape processes and content.
- Why this job: Make a real impact by connecting product, marketing, and sales in an agile team.
- Qualifications: 4+ years in product marketing, especially in B2B SaaS, with strong storytelling skills.
The predicted salary is between 28800 - 42000 £ per year.
We're looking for a confident and experienced Product Marketing Manager who can work both independently and collaboratively, lead with ideas, and drive product marketing from strategy to execution. You’ll be the connector between product, marketing, sales, and customer experience, ensuring our product is positioned effectively in the market and understood by customers.
This is a standalone role, ideal for someone who has already delivered measurable results in a B2B SaaS environment and thrives in a fast‑paced, agile team.
What You Will Be Doing
- Develop and execute the go-to-market (GTM) strategy for new products and features, partnering closely with product, sales, and customer success teams.
- Craft compelling messaging and positioning that differentiates Bluefish in the AI marketing tech landscape and resonates with our target personas.
- Build and maintain product marketing collateral, including pitch decks, one‑pagers, website copy, blog content, case studies, and more.
- Drive product launches end‑to‑end, including planning, internal enablement, external messaging, and campaign execution.
- Enable the sales team with training, messaging, competitive insights, and tools that help them win.
- Gather and analyse customer, competitor, and market insights, and translate them into actionable strategies to influence both the product roadmap and marketing campaigns.
- Partner with product management to shape product direction based on market and customer feedback.
- Establish and track metrics to evaluate the effectiveness of marketing initiatives and optimise for impact.
- Support the CX team by creating interactive product walkthroughs using Tourial or similar tools
What You Bring
- 4+ years of experience in product marketing or a closely related role, ideally within B2B SaaS startups.
- Proven success in developing GTM strategies and executing high‑impact product launches in fast‑paced environments.
- Strong storytelling skills with the ability to communicate complex ideas simply and effectively across different channels and audiences.
- Deep understanding of customer personas, buyer journeys, and SaaS sales cycles.
- Demonstrated ability to collaborate cross‑functionally, especially with product, sales, and customer success teams.
- Experience with competitive analysis, messaging frameworks, and sales enablement tools.
- Passion for customer‑centricity and a relentless drive to understand user needs and market dynamics.
- Self‑starter mindset with a bias toward action, eager to build processes and content from the ground up.
- Familiarity with tools like Tourial, HubSpot, Wordpress, Canva, or similar
- Experience managing or building product knowledge bases e.g. Rocketlane and in‑product onboarding
Product Marketing Manager in Manchester employer: Partful
At Bluefish, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Product Marketing Manager, you will have the opportunity to drive impactful strategies in a fast-paced B2B SaaS environment, while benefiting from our commitment to employee growth through continuous learning and development. Our innovative approach to AI marketing tech not only positions us as leaders in the industry but also ensures that your contributions are valued and recognised, making this a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Manchester
✨Tip Number 1
Familiarise yourself with the latest trends in B2B SaaS marketing. Understanding the competitive landscape and emerging technologies will help you speak confidently about how you can position our products effectively.
✨Tip Number 2
Network with professionals in the product marketing space, especially those who have experience in AI marketing tech. Engaging with industry peers can provide insights and connections that may give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've executed in the past. Highlighting measurable results will demonstrate your capability and fit for this role.
✨Tip Number 4
Showcase your storytelling skills by preparing a brief presentation or case study on a product launch you've managed. This will illustrate your ability to communicate complex ideas simply and effectively, which is crucial for this position.
We think you need these skills to ace Product Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in product marketing, especially within B2B SaaS environments. Use specific metrics to showcase your achievements and how you've contributed to successful go-to-market strategies.
Craft a Compelling Cover Letter:In your cover letter, emphasise your storytelling skills and ability to communicate complex ideas simply. Mention specific examples of past product launches you've managed and how they align with the role's requirements.
Showcase Your Understanding of the Market:Demonstrate your knowledge of the AI marketing tech landscape in your application. Discuss any competitive analysis you've conducted and how it has influenced your previous marketing strategies.
Highlight Cross-Functional Collaboration:Illustrate your experience working collaboratively with product, sales, and customer success teams. Provide examples of how you've enabled sales teams or gathered insights that shaped product direction.
How to prepare for a job interview at Partful
✨Showcase Your GTM Strategy Experience
Be prepared to discuss specific go-to-market strategies you've developed in the past. Highlight measurable results and how your strategies have positively impacted product launches, especially in a B2B SaaS environment.
✨Demonstrate Cross-Functional Collaboration
Illustrate your ability to work with various teams such as product, sales, and customer success. Share examples of how you’ve successfully collaborated to drive product marketing initiatives and how this has led to successful outcomes.
✨Communicate Complex Ideas Simply
Practice explaining complex concepts in a straightforward manner. This role requires strong storytelling skills, so be ready to demonstrate how you can craft compelling messaging that resonates with different audiences.
✨Prepare for Customer-Centric Discussions
Understand the importance of customer insights in shaping product direction. Be ready to discuss how you've gathered and analysed customer feedback in the past and how it influenced your marketing strategies.
