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- Tasks: Lead product marketing strategies and create impactful messaging for enterprise buyers.
- Company: Join Akeneo, a global leader in Product Information Management with a vibrant culture.
- Benefits: Enjoy flexible work hours, generous leave, and a budget for home office enhancements.
- Why this job: Make a real impact in a fast-paced SaaS environment while collaborating with diverse teams.
- Qualifications: 8+ years in product marketing with strong communication and analytical skills.
- Other info: Embrace a supportive environment that values inclusivity and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Akeneo is shaping the future of product experience, and we are looking for a passionate Senior Product Marketing Manager to join our team. Reporting to the VP of Product Marketing, you will play a pivotal role in executing go-to-market strategies, building product enablement content, and developing impactful messaging that drives product adoption and revenue growth. We are looking for someone who has strong experience in the enterprise space and a track record of delivering solutions for premium and enterprise buyers within MDM, IT departments and senior leaders.
This role is perfect for someone eager to collaborate cross-functionally and take ownership of critical product marketing initiatives in a fast-paced SaaS environment.
Key responsibilities- Enterprise Market Insight & Messaging Leadership
- Own enterprise market insights, developing a deep understanding of premium and enterprise buyers (including MDM and IT decision-makers) through direct customer and prospect engagement, field input, and market analysis.
- Lead the evolution of enterprise-focused personas, ensuring messaging reflects expectations around scale, security, governance, and technical credibility.
- Translate insights into clear, authoritative, and technically credible messaging that drives enterprise acquisition and supports complex buying cycles.
- Act as a strategic partner to Product, Sales, and GTM leaders, ensuring enterprise needs are reflected in positioning, roadmap input, and customer-facing content.
- Product Launch & Narrative Ownership
- Lead messaging, positioning, and value narrative development for product launches, major enhancements, and strategic initiatives.
- Own the creation and execution of customer-facing launch assets (product guides, blogs, videos, web content), ensuring consistency and clarity across channels.
- Partner cross-functionally with Product, Marketing, Sales, and Enablement teams to drive cohesive, high-impact launches that accelerate adoption and revenue.
- Provide strategic input into launch planning, prioritization, and post-launch performance evaluation.
- Product Enablement Strategy & Execution
- Define and lead product enablement for assigned products or solutions, ensuring alignment with company GTM priorities and revenue goals.
- Own the creation of high-impact enablement assets (one-pagers, competitive positioning, feature slides, personas, pricing & packaging) that directly improve win rates and field effectiveness.
- Lead enablement delivery through live training, demos/videos, and scalable content, ensuring adoption and consistent messaging across the field.
- Establish feedback loops with Sales and Revenue leaders, using field insights to continuously refine messaging, positioning, and enablement approaches.
- Packaging, Pricing & Monetization Strategy
- Own pricing and packaging strategy to drive premium and enterprise adoption and increase ACV, in close partnership with Product and senior executives.
- Influence product direction by shaping premium feature definition and differentiation, ensuring enterprise value is clear and defensible.
- Develop and enable scalable pricing and packaging frameworks, equipping Sales with clear guidance, value narratives, and long-term monetization strategy.
- Bachelor’s degree in Marketing, Business, or equivalent practical experience.
- 8+ years of Product Marketing experience in SaaS or enterprise software.
- Proven ability to drive strategy through market insight, influencing GTM, product direction, and monetization decisions.
- Strong understanding of enterprise and premium buyers, with experience supporting complex, multi-stakeholder sales cycles (e.g., IT, MDM, platform, or security audiences).
- Exceptional written and verbal communication skills, with a track record of clear, credible, and technically grounded messaging.
- Demonstrated success partnering cross-functionally with Product, Sales, Marketing, and Revenue leaders.
- Analytical, outcome-driven, and comfortable using data, research, and customer insight to inform decisions.
- Highly autonomous, organized, and effective at owning initiatives end-to-end in fast-moving environments.
- Strong executive presence, with the ability to deliver polished, high-impact storytelling and slides.
You don’t need to tick every box. We strongly encourage candidates from all backgrounds to apply. If you are excited about this opportunity but your experience is slightly different, we still want to hear from you!
Interview process- 30-minute screening call with a member of our Talent Acquisition team
- Manager interview: 45-60 minute discussion with your future manager to dive deeper into the role and your experience
- Team interview: Meet your potential colleagues and stakeholders for additional insights into the team and company culture
- Final presentation: Showcase your product marketing skills in a team presentation based on the provided criteria
- Work-Life Balance: Flexible working hours, and a hybrid setup allowing 3-4 days working from home and option to Work from Anywhere for up to 30 days per year.
- UK: Enjoy 25 days of annual leave.
- US: Enjoy 25 days of annual leave.
- Home Office & Commuting Allowance/Benefits: UK: Enjoy a £450 budget to enhance your home office and an £80 monthly sustainable transportation allowance for eco-friendly commuting. US: Enjoy a $600 budget to enhance your home office and an $80 monthly sustainable transportation allowance for eco-friendly commuting.
- Generous Parental Leave: UK: 26 weeks of paid maternity leave, 4 weeks of paid leave for the second parent, and up to 20 weeks of fully paid shared parental leave. A gradual return to work program is also available. US: 16 weeks of paid maternity leave, 4 weeks of paid leave for the second parent. A gradual return to work program is also available.
- Community & Support: Engage in 2 paid volunteering days annually and join Employee Resource Groups dedicated to promoting diversity and inclusion within the company.
- Professional Development: Access a £1,000/$1,000 annual budget for personal professional development and take advantage of career paths, internal mobility opportunities, and a "Women in Leadership Programme."
- Comprehensive Onboarding: Start on the right foot with an 8-week onboarding program.
- Health & Insurance: Receive company-paid private medical insurance for you and eligible dependents. (For the US: Receive 100% employer contribution for employees and their dependents for medical, dental, and vision benefits up to the set caps.) UK: Pension plan and group life cover, with income protection. US: 401k with a 4% company match and disability insurance.
- Mental Health Support: Access individual and confidential sessions with a mental health practitioner or coach of your choice.
For more information about benefits, contact our Talent Acquisition team.
About AkeneoAkeneo is the product experience (PX) company and global leader in Product Information Management (PIM); creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere. Akeneo empowers business leaders with software, education, and an engaged community all focused on the practice of product experience management.
Senior Product Marketing Manager Marketing · Boston, London employer: PARTECH PARTNERS
Contact Detail:
PARTECH PARTNERS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager Marketing · Boston, London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Show them you’re not just a fit for the role, but also for their team. We love candidates who resonate with our mission!
✨Tip Number 3
Practice your storytelling skills. When discussing your experience, frame it in a way that highlights your impact and aligns with what they’re looking for. Make it memorable!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you note can keep you top of mind and show your enthusiasm for the role. Plus, it’s a nice touch that goes a long way.
We think you need these skills to ace Senior Product Marketing Manager Marketing · Boston, London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in SaaS and enterprise software, and show how your skills align with our needs at Akeneo.
Showcase Your Communication Skills: Since exceptional written communication is key for this role, ensure your application is clear, concise, and free of errors. Use engaging language that reflects your personality while maintaining professionalism.
Demonstrate Your Market Insight: In your application, share examples of how you've developed market insights and messaging in previous roles. This will help us see your ability to understand and influence enterprise buyers, which is crucial for this position.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Akeneo!
How to prepare for a job interview at PARTECH PARTNERS
✨Know Your Audience
Before the interview, take time to research Akeneo's target market and their specific needs. Understanding the enterprise buyers, especially in MDM and IT, will help you tailor your responses and demonstrate your expertise in addressing their pain points.
✨Showcase Your Strategic Thinking
Be prepared to discuss how you've previously developed go-to-market strategies and product messaging. Use specific examples that highlight your ability to influence product direction and drive revenue growth, as this is crucial for the Senior Product Marketing Manager role.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with Product, Sales, and GTM teams, think of examples where you've successfully collaborated across departments. Highlight how you’ve led initiatives that required input from various stakeholders, showcasing your teamwork and communication skills.
✨Practice Your Presentation Skills
As part of the interview process, you'll need to deliver a presentation. Make sure to practice your storytelling and slide delivery. Focus on clarity and impact, as this will reflect your ability to create compelling product narratives that resonate with both technical and non-technical audiences.
