Regional Manager

Regional Manager

Full-Time 50000 - 65000 € / year (est.) No home office possible
Parna Recruitment

At a Glance

  • Tasks: Lead and develop high-performing sales teams to drive regional revenue growth.
  • Company: Join a dynamic FMCG company with a focus on innovation and growth.
  • Benefits: Competitive salary, performance bonus, car allowance, and career progression.
  • Other info: Field-based role with regular travel and opportunities for personal development.
  • Why this job: Make a real impact by leading a region and driving commercial success.
  • Qualifications: Experience in managing field sales teams and delivering revenue growth.

The predicted salary is between 50000 - 65000 € per year.

We are recruiting three Regional Sales Managers to lead and develop high-performing field sales teams across the UK. This is a key leadership role with responsibility for managing an established team of Business Development Managers, driving regional revenue growth, improving sales execution and growing headcount across your territory.

If you have a background leading field sales teams within FMCG, convenience or route-to-market environments, this is an opportunity to take ownership of a region and make a real commercial impact.

The Role

  • Leading, coaching and developing a team of Business Development Managers
  • Driving regional sales performance, revenue growth and profitability
  • Increasing distribution, market share and customer penetration
  • Recruiting and growing team headcount
  • Managing performance through KPIs, coaching and development plans
  • Supporting key account growth and commercial opportunities
  • Delivering strong field execution across your territory
  • Providing market insight and contributing to regional strategy

This is a field-based role involving regular travel across your region.

About You

  • Experience managing field-based sales teams
  • Strong background in FMCG, convenience or wholesale-led sales
  • Proven success delivering revenue growth and commercial targets
  • Experience coaching, developing and performance managing teams
  • Strong understanding of route-to-market and field execution
  • A hands-on, commercially driven leadership style

Candidates from organisations such as British American Tobacco, Imperial Brands, Coca-Cola Europacific Partners and similar environments would be of particular interest.

What’s on Offer

  • Competitive salary
  • Performance bonus
  • Car allowance
  • Career progression opportunities
  • The chance to lead and grow a region within a growing business

Locations: North UK | Midlands | South UK

Regional Manager employer: Parna Recruitment

As a Regional Manager with us, you will join a dynamic and supportive work culture that prioritises employee development and growth. We offer competitive salaries, performance bonuses, and car allowances, alongside ample opportunities for career progression within a thriving business environment. Our commitment to fostering high-performing teams ensures that you can make a significant impact while enjoying the flexibility of a field-based role across the UK.

Parna Recruitment

Contact Detail:

Parna Recruitment Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Regional Manager

Tip Number 1

Network like a pro! Reach out to your connections in the FMCG and sales sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!

Tip Number 2

Prepare for those interviews by researching the company and its competitors. Understand their market position and be ready to discuss how you can drive revenue growth and improve sales execution in your region. Show them you mean business!

Tip Number 3

Practice your pitch! Be clear about your leadership style and how you’ve successfully managed field sales teams in the past. Use specific examples to demonstrate your ability to coach and develop talent – that’s what they want to hear!

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that Regional Manager role!

We think you need these skills to ace Regional Manager

Leadership Skills
Coaching and Development
Sales Performance Management
Revenue Growth Strategies
Market Share Expansion
Customer Penetration Techniques
KPI Management

Some tips for your application 🫡

Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Regional Sales Manager role. Highlight your leadership experience in FMCG or similar environments, and don’t forget to showcase any achievements in driving revenue growth.

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've led teams to success and how you can make a commercial impact in our regions.

Showcase Your Leadership Style:We want to know about your hands-on, commercially driven leadership style. In your application, give us insights into how you coach and develop your team, and how you manage performance through KPIs.

Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to lead and grow a region with us.

How to prepare for a job interview at Parna Recruitment

Know Your Numbers

As a Regional Sales Manager, you'll need to demonstrate your understanding of sales metrics. Brush up on key performance indicators (KPIs) relevant to the FMCG sector and be ready to discuss how you've used data to drive revenue growth in your previous roles.

Showcase Your Leadership Style

This role is all about leading teams, so be prepared to share specific examples of how you've coached and developed your team members. Highlight your hands-on approach and any successful strategies you've implemented to improve team performance.

Understand the Market Landscape

Familiarise yourself with the current trends in the convenience channel and FMCG market. Be ready to discuss how these trends could impact the company's strategy and how you can contribute to driving market share and customer penetration.

Prepare Questions for Them

Interviews are a two-way street! Prepare insightful questions that show your interest in the company’s growth plans and how you can play a part in them. This not only demonstrates your enthusiasm but also helps you gauge if the company aligns with your career goals.