Regional Sales Manager – Convenience Channel
Multiple areas: London
Field Based | Competitive Salary + Bonus + Car Allowance
We are recruiting three Regional Sales Managers to lead and develop high-performing field sales teams across the UK.
This is a key leadership role with responsibility for managing an established team of Business Development Managers, driving regional revenue growth, improving sales execution and growing headcount across your territory.
If you have a background leading field sales teams within FMCG, convenience or route-to-market environments, this is an opportunity to take ownership of a region and make a real commercial impact.
You will be responsible for:
- Leading, coaching and developing a team of Business Development Managers
- Driving regional sales performance, revenue growth and profitability
- Increasing distribution, market share and customer penetration
- Recruiting and growing team headcount
- Managing performance through KPIs, coaching and development plans
- Supporting key account growth and commercial opportunities
- Delivering strong field execution across your territory
- Providing market insight and contributing to regional strategy
- This is a field-based role involving regular travel across your region.
We are looking for candidates with:
- Experience managing field-based sales teams
- Strong background in FMCG, convenience or wholesale-led sales
- Proven success delivering revenue growth and commercial targets
- Experience coaching, developing and performance managing teams
- Strong understanding of route-to-market and field execution
- A hands-on, commercially driven leadership style
- Candidates from organisations within FMCG brands would be of interest
Competitive salary
- Performance bonus
- Car allowance
- Career progression opportunities
- The chance to lead and grow a region within a growing business
- Locations: Multiple available
Regional Manager in London employer: Parna Recruitment
As a City Activation Manager in South East England, you will thrive in a dynamic work culture that prioritises professional development and strong relationships with retailers. Our commitment to employee growth is matched by our focus on brand excellence, ensuring you have the tools and support needed to succeed in your role. Enjoy the unique advantage of working in a field-based position that offers flexibility and the opportunity to make a tangible impact within your community.
