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- Tasks: Lead and develop the UK Convenience channel, driving growth and strategic direction.
- Company: Dynamic FMCG company focused on innovation and customer relationships.
- Benefits: Competitive salary, £5000 car allowance, bonus, and growth opportunities.
- Other info: Join a collaborative team with a focus on sustainable growth and market insight.
- Why this job: Shape the future of convenience retail while building strong customer connections.
- Qualifications: Proven experience in senior sales roles and understanding of the UK convenience landscape.
The predicted salary is between 80000 - 100000 £ per year.
The Head of Convenience is responsible for leading and developing the UK Convenience channel across existing and new customers. This role combines hands-on commercial leadership with strategic channel development, ensuring existing revenues and relationships are protected and grown, while building a scalable, credible and sustainable convenience proposition for the future.
The role will manage existing resources within the sales function, providing direction, structure and accountability, while playing a key role in expanding distribution, improving range penetration, and increasing relevance within the convenience retail landscape. This is a growth role, but grounded in reality: focused on execution, relationships, and disciplined commercial decision-making.
Key Objectives:- Protect and grow existing convenience revenues
- Strengthen and deepen relationships with current convenience customers
- Build a clear, compelling convenience channel strategy
- Expand distribution and customer base within the UK convenience sector
- Improve execution, consistency and performance across the channel
- Channel Leadership & Strategy
- Own the UK Convenience channel strategy, aligned with wider UK and Group sales objectives
- Identify priority sub-channels, customer types and routes to market
- Translate strategy into clear, executable plans for the sales team
- Monitor channel performance and adapt plans based on results and market feedback
- Revenue Growth & Account Development
- Drive like-for-like growth across existing convenience accounts
- Identify opportunities to increase range depth, distribution and frequency
- Support the development of new convenience customers and partnerships
- Maintain strong personal relationships with key strategic accounts
- Team Leadership & Resource Management
- Lead, manage and develop existing sales resources operating in the convenience space
- Set clear objectives, expectations and performance standards
- Coach and support the team to improve commercial capability and execution
- Ensure activity is focused on value-adding opportunities, not just volume
- Commercial Execution
- Work closely with internal stakeholders (Marketing, Operations, Supply Chain) to ensure the convenience channel is properly supported
- Input into pricing, promotions and customer-specific activity where appropriate
- Ensure customer commitments are realistic, deliverable and commercially sound
- Maintain discipline around margins, terms and customer quality
- Market & Customer Insight
- Stay close to market trends, competitor activity and customer needs within convenience
- Feed insight back into product, marketing and commercial planning
- Represent the voice of the convenience channel internally
- Proven experience in a senior sales or channel role within FMCG, wholesale or convenience
- Strong understanding of the UK convenience retail landscape
- Track record of managing and growing customer relationships
- Experience leading and influencing sales teams or commercial resources
- Commercially minded, with a focus on sustainable growth
- Experience building or reshaping a sales channel
- Exposure to wholesale, symbol groups or independent retail networks
- Experience working cross-functionally in a growing or evolving business
- Existing convenience revenues are stabilised and growing
- Stronger, more embedded relationships with key customers
- Clear structure and direction within the convenience sales team
- Improved distribution, range penetration and customer quality
- A credible, scalable platform for long-term convenience channel growth
- Competitive annual salary
- £5000 car allowance
- Bonus & opportunities to grow
Head of Convenience employer: Parna Recruitment
Contact Detail:
Parna Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Convenience
✨Tip Number 1
Network like a pro! Get out there and connect with people in the convenience sector. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, share your insights on the UK convenience landscape. Discuss trends, challenges, and opportunities. This will demonstrate your knowledge and passion for the role.
✨Tip Number 3
Prepare for interviews by practising common questions related to channel strategy and revenue growth. Think about specific examples from your past experiences that highlight your skills in managing customer relationships and leading teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make it happen together!
We think you need these skills to ace Head of Convenience
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Convenience role. Highlight your experience in FMCG and how it aligns with our goals at StudySmarter. We want to see how you can protect and grow existing revenues!
Showcase Your Leadership Skills: Since this role involves leading a team, don’t forget to mention your experience in managing and developing sales resources. Share specific examples of how you've coached teams to improve performance and achieve commercial success.
Demonstrate Market Insight: We’re looking for someone who understands the UK convenience retail landscape. Include any insights or trends you've noticed in your previous roles and how they could apply to our strategy at StudySmarter.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and fit for the role. We can’t wait to hear from you!
How to prepare for a job interview at Parna Recruitment
✨Know Your Channel Inside Out
Before the interview, dive deep into the UK convenience retail landscape. Understand the key players, market trends, and customer needs. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Leadership Skills
Be prepared to discuss your experience in leading sales teams and managing resources. Share specific examples of how you've developed team capabilities and driven performance. Highlighting your ability to coach and support others will resonate well with the interviewers.
✨Demonstrate Commercial Acumen
Since this role is focused on disciplined commercial decision-making, come armed with examples of how you've successfully managed revenues and relationships in previous roles. Discuss your approach to pricing, promotions, and ensuring customer commitments are realistic and commercially sound.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges in the convenience channel. Think about potential scenarios related to expanding distribution or improving range penetration, and be ready to outline your strategic approach to these situations.