At a Glance
- Tasks: Lead and develop high-performing sales teams to drive regional revenue growth.
- Company: Dynamic FMCG company with a focus on innovation and growth.
- Benefits: Competitive salary, performance bonus, car allowance, and career progression.
- Other info: Field-based role with regular travel and opportunities for personal development.
- Why this job: Make a real impact by leading a region and driving commercial success.
- Qualifications: Experience in managing field sales teams within FMCG or convenience sectors.
The predicted salary is between 60000 - 80000 € per year.
We are recruiting three Regional Sales Managers to lead and develop high-performing field sales teams across the UK. This is a key leadership role with responsibility for managing an established team of Business Development Managers, driving regional revenue growth, improving sales execution and growing headcount across your territory.
If you have a background leading field sales teams within FMCG, convenience or route-to-market environments, this is an opportunity to take ownership of a region and make a real commercial impact.
The Role
- Leading, coaching and developing a team of Business Development Managers
- Driving regional sales performance, revenue growth and profitability
- Increasing distribution, market share and customer penetration
- Recruiting and growing team headcount
- Managing performance through KPIs, coaching and development plans
- Supporting key account growth and commercial opportunities
- Delivering strong field execution across your territory
- Providing market insight and contributing to regional strategy
This is a field-based role involving regular travel across your region.
About You
- Experience managing field-based sales teams
- Strong background in FMCG, convenience or wholesale-led sales
- Proven success delivering revenue growth and commercial targets
- Experience coaching, developing and performance managing teams
- Strong understanding of route-to-market and field execution
- A hands-on, commercially driven leadership style
Candidates from organisations such as British American Tobacco, Imperial Brands, Coca-Cola Europacific Partners and similar environments would be of particular interest.
What’s on Offer
- Competitive salary
- Performance bonus
- Car allowance
- Career progression opportunities
- The chance to lead and grow a region within a growing business
Locations: North UK | Midlands | South UK
FMCG - Regional Manager employer: Parna Recruitment
As a leading player in the FMCG sector, we pride ourselves on being an excellent employer that fosters a dynamic and supportive work culture. Our commitment to employee growth is evident through tailored development programmes and clear career progression paths, ensuring that our Regional Managers not only lead high-performing teams but also thrive personally and professionally. With competitive salaries, performance bonuses, and the opportunity to make a significant impact across diverse regions in the UK, we offer a rewarding environment for those looking to excel in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land FMCG - Regional Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG sector and let them know you're on the hunt for a Regional Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by brushing up on your leadership stories. Think about times you've successfully coached a team or driven revenue growth. We want to hear how you made an impact, so have those examples ready to go!
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and career goals. Use our website to find roles that excite you and match your experience in FMCG. Tailor your approach to each company for the best results!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can set you apart from other candidates. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace FMCG - Regional Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience that match the FMCG and field sales focus of the role. Highlight your leadership experience and any achievements in driving revenue growth to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about leading sales teams and how your background aligns with our needs. Be specific about your successes in similar roles.
Showcase Your Leadership Style:We want to know how you lead and develop teams! Share examples of how you've coached team members to success and improved performance through KPIs. This will help us see if you're the right fit for our culture.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Parna Recruitment
✨Know Your Numbers
Make sure you come prepared with specific examples of how you've driven revenue growth and improved sales performance in your previous roles. Be ready to discuss KPIs you've managed and the impact of your leadership on team success.
✨Showcase Your Leadership Style
Since this role is all about leading a team, be prepared to talk about your coaching and development strategies. Share stories that highlight your hands-on approach and how you've successfully motivated your team to achieve their targets.
✨Understand the Market
Do your homework on the FMCG landscape, especially within the convenience channel. Be ready to discuss market trends, customer behaviours, and how you can leverage this knowledge to drive distribution and market share in your region.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company's strategy and goals. Inquire about their current challenges in the market or how they envision the future of their sales teams. This demonstrates your proactive mindset and genuine interest in the role.
