At a Glance
- Tasks: Lead and develop a team of City Managers to ensure brand excellence and compliance.
- Company: Top UK distributor of vaping products with a focus on education and brand growth.
- Benefits: £5,000 car allowance, 28 days holiday, life insurance, and mental health support.
- Other info: Flexible working hours with opportunities for travel and career development.
- Why this job: Join a dynamic team and make a real impact in the vaping industry.
- Qualifications: Experience in field sales leadership and managing remote teams is preferred.
The predicted salary is between 40000 - 50000 € per year.
Location: Field-Based with Nationwide Travel Required
Working Hours: Monday–Friday, 9:00am–5:00pm (flexibility required)
About Our Client
Our client is one of the UK’s leading distributors of vaping products, supplying thousands of independent retailers and regional chains nationwide. Operating within a highly regulated category, they specialise in education led brand growth, compliant field activation, and structured retail partnerships.
Role Overview
The Team Leader is responsible for leading, supporting, and developing a team of City Managers aka Brand Ambassadors to ensure high standards of brand execution, structured field coverage, professional conduct, and operational compliance across assigned territories. This role is accountable for onboarding, field standards, operational quality, and team performance management, not recruitment or direct sales ownership.
Key Responsibilities
- Team Leadership & Performance Management
- Lead and manage a team of field-based City Managers
- Set and monitor activity and activation KPIs
- Conduct structured one-to-ones, probation reviews, and appraisals
- Provide continuous coaching and structured feedback
- Implement performance improvement plans where required
- Maintain professionalism, conduct standards, and team discipline
- Field Supervision & Execution Standards
- Conduct regular field visits and shadow days
- Carry out spot checks to ensure accurate brand messaging
- Regulatory compliance
- Correct POS placement and merchandising
- CRM and reporting accuracy
- Deliver live coaching during store visits
- Identify and resolve execution gaps
- Ensure consistent territory coverage and activity levels
- Onboarding & Induction (Full Ownership)
- Oversee onboarding administration for all new City Managers
- Ensure new starter documentation is submitted accurately and on time
- Deliver structured brand and operational induction training
- Coordinate shadow days and structured field training
- Ensure all new hires are “road ready” before independent territory coverage
- Monitor early-stage performance and provide additional support where required
- Territory & Operational Oversight
- Allocate and manage territories and outcodes
- Identify and resolve duplicate accounts
- Maintain CRM integrity and reporting standards
- Manage holidays, sickness, and time off in lieu
- Ensure payroll-related documentation is completed correctly
- Maintain clean operational processes across the team
- Incentives & Activity Management
- Create and manage structured activity-based incentive schemes
- Track performance against agreed KPIs
- Submit incentive proposals for approval
- Adjust activity frameworks based on performance trends
- Trade Shows & Events
- Support planning and staffing of trade shows and industry events
- Deliver structured pre-event team briefs
- Set event-specific activity KPIs where required
- Ensure professionalism and conduct standards are upheld
- Oversee accurate post-event reporting
Skills & Experience
- Previous experience in field sales leadership, FMCG, or regulated categories preferred
- Proven experience managing and developing field-based teams
- Strong organisational and operational oversight skills
- Confident delivering coaching and structured performance management
- Comfortable working independently and leading remote teams
- Full UK driving licence essential
- Willingness to travel nationwide when required
Working Hours & Flexibility
The role operates on a core schedule of Monday–Friday, 9:00am–5:00pm. Due to the field-based nature of the role, flexibility is required to support early starts, late finishes, trade shows, and nationwide travel where necessary.
Benefits/On Offer
- £5,000 annual car allowance
- 28 days’ holiday including bank holidays
- AIG Life Insurance Scheme including: 3x salary life cover from day one
- 24/7 GP access
- Mental health and wellbeing support
- Company mobile phone and laptop
- 40% staff discount on selected products
- Structured onboarding and leadership training
City Manager Team Leader employer: Parna Recruitment
Our client is an exceptional employer, offering a dynamic work culture that prioritises employee development and well-being. With a strong focus on structured training and performance management, team leaders are empowered to lead their teams effectively while enjoying benefits such as a generous car allowance, comprehensive insurance coverage, and a supportive environment for mental health. The role's field-based nature allows for flexibility and the opportunity to engage with diverse retailers across the UK, making it a rewarding position for those seeking meaningful employment in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land City Manager Team Leader
✨Tip Number 1
Get to know the company inside out! Research their values, products, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to team leadership and field management. Use the STAR method to structure your answers and highlight your relevant experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace City Manager Team Leader
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your leadership experience and any relevant field sales roles to show us you’re the right fit for the City Manager Team Leader position.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about leading teams and how your background aligns with our mission. Be sure to mention your experience in FMCG or regulated categories, as that’s a big plus for us.
Showcase Your Leadership Style:In your application, give us a glimpse of your leadership style. Share examples of how you've developed teams or improved performance in previous roles. We want to see how you can inspire and manage a team of City Managers effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at Parna Recruitment
✨Know the Company Inside Out
Before your interview, make sure you research the company thoroughly. Understand their products, values, and market position in the vaping industry. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Prepare for Leadership Questions
As a City Manager Team Leader, you'll need to demonstrate your leadership skills. Prepare examples of how you've successfully managed teams in the past, focusing on performance management and coaching. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Field Experience
Highlight any previous experience you have in field sales or managing remote teams. Be ready to discuss how you've ensured compliance and maintained high standards in previous roles. This is crucial for demonstrating your fit for the operational oversight aspect of the job.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions that show your enthusiasm for the role. Inquire about the team dynamics, the challenges they face in the field, or how success is measured in this position. This shows you're thinking ahead and are genuinely interested in contributing to the team.
