At a Glance
- Tasks: Be the face of our brand, educating retailers and driving sales in the vape market.
- Company: Join a dynamic company with a strong presence in the vape industry.
- Benefits: Earn up to £28,000 plus uncapped bonuses and a £5,000 car allowance.
- Other info: Enjoy flexible hours, career growth, and a supportive team environment.
- Why this job: Make an impact by building relationships and launching exciting new products.
- Qualifications: Experience in sales or retail is a plus, but passion and energy matter most.
The predicted salary is between 28000 - 28000 € per year.
Location: National
Type: Permanent
Salary: Up to £28,000 - annum | Plus Car Allowance of £5000 on top | Uncapped Bonuses
Role Overview
The City Manager / Sales Brand Representative is a front-line, field-based role responsible for growing brand presence, supporting sell-through, and building long-term relationships with vape retailers within an assigned territory. This role combines brand ambassador activity with field sales responsibility. You will represent the brand on the ground, educate retailers and store staff, support new product launches, and contribute directly to commercial performance through account growth and repeat ordering. You are the face of the brand in-market, influencing shelf space, ranging decisions, and retailer confidence.
Key Responsibilities
- Brand Representation & Education
- Act as a knowledgeable, professional ambassador for assigned brands
- Present and demonstrate compliant vape products, including pod systems and big puff devices and nicotine pouches
- Educate retailers and store staff on product features, flavour profiles, compliance requirements, and key selling points
- Ensure brand messaging and presentation are consistent across all retail accounts
- Retail Growth
- Support retailers with product ranging, promotions, and new SKU launches
- Drive product penetration, visibility, and shelf presence in-store
- Field Coverage & Activation
- Visit independent vape shops, wholesalers, and regional chains in line with agreed coverage plans
- Support compliant in-store activations, demonstrations, and launch days
- Provide POS materials, merchandising support, and staff training where required
- Market Intelligence & Reporting
- Monitor competitor activity, pricing, and regional market trends
- Gather retailer and consumer feedback and report insights to head office via bespoke CRM
- Maintain accurate visit reporting, KPI tracking, and activity updates
- Events & Industry Presence
- Attend vape expos, trade shows, and industry events as required
- Represent the brand professionally at all external engagements
Working Hours & Flexibility
The role operates on a core schedule of Monday to Friday, 9:00am–5:00pm. Due to the field-based nature of the role, flexibility is required to support occasional early starts, late finishes, nationwide travel, store launches, or industry events. Additional hours will be planned in advance where possible and managed responsibly.
Skills & Experience
- Previous experience in vape, tobacco, FMCG, or field sales preferred but not essential
- Understanding of the UK retail and wholesale sector, including retail execution and field-based sales activity
- Strong knowledge of the UK vape market, including TPD regulations and post-disposable trends
- Confident communicator with strong relationship-building and negotiation skills
- Comfortable working independently as a lone field worker, while collaborating effectively within a wider team
- Proven ability to work to KPIs and performance targets, with strong organisation and time management
- Self-motivated, reliable, and full of energy
- Willing and able to travel nationwide when required
- Full UK driving licence essential
- Additional languages advantageous but not essential
What Success Looks Like (KPIs)
- Product range penetration per store
- Successful execution of new SKU launches
- Quality and consistency of retail relationships and brand presence
What We Offer
- Salary up to £28,000 plus uncapped commission (OTE up to 20%)
- £5,000 annual car allowance additional to the salary
- 28 days’ holiday including bank holidays
- AIG Life Insurance Scheme, including:
- 3x salary life cover from day one
- 24/7 GP access
- Mental health and wellbeing support
- Company mobile phone
- 40% staff discount on selected products
- Structured onboarding, product training, and compliance training
- Clear progression opportunities as the field and sales structure grows
The Role in One Line
This role is the face of the brand on the road, combining education-led selling, strong retailer relationships, and consistent field execution to drive long-term growth in the UK vape market.
City Activation Manager / Brand Ambassador employer: Parna Recruitment
As a City Activation Manager, you will thrive in a dynamic and supportive work environment that prioritises employee growth and development. With competitive salary packages, uncapped bonuses, and a generous car allowance, we ensure our team members are well rewarded for their hard work. Our culture fosters collaboration and innovation, providing ample opportunities to make a meaningful impact in the rapidly evolving vape market while enjoying a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land City Activation Manager / Brand Ambassador
✨Tip Number 1
Get to know the brand inside out! Before you step into any interview, make sure you can talk confidently about the products and their features. This will show your passion and help you connect with the hiring team.
✨Tip Number 2
Network like a pro! Attend industry events, trade shows, or even local vape shops to meet people in the field. Building relationships can lead to insider info on job openings and give you a leg up when applying.
✨Tip Number 3
Practice your pitch! You’ll need to sell yourself just like you would sell the products. Prepare a short, engaging introduction about who you are and what you bring to the table, focusing on your relationship-building skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to hit the ground running.
We think you need these skills to ace City Activation Manager / Brand Ambassador
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your enthusiasm for the vape industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about representing our brand and educating retailers.
Tailor Your Experience:Make sure to highlight any relevant experience you have in field sales or the vape market. We love seeing how your background aligns with the role, so don’t be shy about showcasing your skills and achievements that relate to brand representation and retail growth.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and gets straight to the heart of why you’d be a great fit for the City Activation Manager role.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Parna Recruitment
✨Know Your Product Inside Out
As a City Activation Manager, you'll be the face of the brand. Make sure you understand the vape products thoroughly, including their features, flavour profiles, and compliance requirements. This knowledge will help you confidently educate retailers and demonstrate the products effectively during your interview.
✨Showcase Your Relationship-Building Skills
This role is all about building long-term relationships with retailers. Prepare examples from your past experiences where you've successfully established rapport and trust with clients or partners. Highlight your negotiation skills and how you've influenced decisions in previous roles.
✨Demonstrate Your Market Awareness
Familiarise yourself with the current trends in the UK vape market, including competitor activities and consumer preferences. During the interview, share insights on what you think makes a successful brand ambassador in this industry and how you can contribute to the company's growth.
✨Be Ready for Scenario Questions
Expect questions that assess how you'd handle real-life situations in the field. Think about scenarios like launching a new product or dealing with a difficult retailer. Prepare structured responses that showcase your problem-solving abilities and adaptability, as these are key traits for success in this role.
