Location: South Wales & Bristol (Field-Based)
Salary: Competitive Basic Salary + Bonus + Benefits
Job Type: Full-Time, Permanent
Industry: FMCG | Vaping | Wholesale Distribution
The Opportunity
We are recruiting on behalf of a rapidly growing business within the FMCG and vaping industry. Our client has established a strong presence in the UK market, supplying a popular and expanding portfolio of vaping products through wholesale and retail distribution channels.
Due to continued growth, they are looking for an ambitious and commercially driven Wholesale Account Manager to develop and manage relationships across South Wales and Bristol.
This is a field-based position focused on driving sales, strengthening relationships with wholesalers and cash & carry operators, and maximising product availability and visibility across the region.
Key Responsibilities
- Manage and develop relationships with existing wholesale and cash & carry customers across South Wales and Bristol.
- Identify and secure new wholesale accounts to expand regional distribution.
- Conduct regular visits to wholesalers, cash & carry outlets and key distribution partners.
- Drive sales growth by increasing product listings, stockholding and repeat orders.
- Build strong relationships with wholesale owners, buyers, managers and decision-makers.
- Ensure excellent product availability, visibility and merchandising within wholesale outlets.
- Identify opportunities for promotional activity and implement initiatives to increase sales.
- Monitor competitor activity, market trends, pricing and new product launches.
- Work closely with the wider sales team to identify opportunities and achieve regional sales targets.
- Maintain accurate records of customer visits, sales activity and commercial opportunities.
About You
We are looking for a proactive, relationship-focused sales professional who understands the wholesale environment and enjoys being out in the field.
The ideal candidate will have:
- Previous experience in field sales, wholesale account management or business development.
- Experience selling into cash & carry outlets, wholesalers or independent retail distribution channels.
- A background in FMCG, vaping, tobacco alternatives, convenience retail or related consumer products would be advantageous.
- Established relationships with wholesale customers across South Wales and Bristol would be highly desirable.
- Strong commercial awareness and the ability to identify opportunities for growth.
- Excellent communication, negotiation and relationship-building skills.
- A self-motivated, organised approach with the ability to manage an independent territory.
- A full UK driving licence.
What's on Offer
- Competitive basic salary with performance-related bonus.
- Opportunity to represent an established and growing product portfolio.
- An autonomous, field-based position with ownership of your territory.
- Support from an ambitious and expanding sales organisation.
- Genuine opportunities for career development as the business continues to grow.
- Interested?
- If you have experience within wholesale sales, FMCG or the convenience retail sector and enjoy building relationships that deliver commercial results, we'd love to hear from you.
Regional Wholesale Manager in Cardiff employer: Parna Recruitment
As a City Activation Manager in South East England, you will thrive in a dynamic work culture that prioritises professional development and strong relationships with retailers. Our commitment to employee growth is matched by our focus on brand excellence, ensuring you have the tools and support needed to succeed in your role. Enjoy the unique advantage of working in a field-based position that offers flexibility and the opportunity to make a tangible impact within your community.
