At a Glance
- Tasks: Drive pipeline growth by executing strategic marketing programs in the UK and Northern Europe.
- Company: Join Parloa, a fast-growing startup in Generative AI and customer service.
- Benefits: Flexible hours, 28 vacation days, and a competitive compensation package.
- Why this job: Make an impact in a dynamic environment with innovative marketing strategies.
- Qualifications: 6+ years in field marketing, with expertise in insurance, finance, or healthcare preferred.
- Other info: Collaborative culture with diverse teams and excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Your mission: to drive pipeline and revenue growth by designing and executing strategic marketing programs tailored to our key industries in the UK and Northern Europe. You will take full ownership of regional marketing initiatives, focusing on field and partner events, and work closely with Sales and cross‑functional teams to create impactful experiences that generate demand, deepen customer engagement, and accelerate deal velocity.
Responsibilities
- Develop and execute regional marketing plans that align with sales priorities and revenue targets.
- Collaborate with Sales, Content Marketing, Product Marketing, and Partnerships teams to tailor content and campaigns for Northern Europe.
- Plan and execute integrated marketing campaigns, including field events, webinars, industry conferences, and account‑based marketing (ABM) with internal stakeholders.
- Build pipelines and accelerate sales cycles through region‑specific strategies and customer engagement programs.
- Track, measure, and report on campaign performance, ROI, and pipeline impact.
- Leverage AI tools and platforms to optimize campaign targeting, personalization, and performance insights.
- Foster relationships with industry partners, associations, and influencers in the insurance, financial services, and healthcare sectors.
Qualifications
- 6+ years of field or regional marketing experience.
- Proven success in executing high‑impact campaigns and events that drive revenue.
- Industry expertise in insurance, finance, or healthcare is strongly preferred.
- Deep understanding of the enterprise sales cycle and collaboration with account executives.
- Fluency with AI‑enabled marketing platforms or tools (e.g., for lead scoring, content generation, personalization, or predictive analytics).
- Excellent communication, project management, and cross‑functional collaboration skills.
- Experience with Salesforce, HubSpot/Marketo, and event/webinar tools is preferred.
- Fluency in an additional European language is a big plus.
Benefits
- Join a diverse team of 40+ nationalities with flat hierarchies and a collaborative company culture.
- Opportunity to build and scale your career at the intersection of customer‑facing roles and engineering in a dynamic startup on its journey to become an international leader in SaaS platforms for Conversational AI.
- Competitive compensation and equity package.
- Flexible working hours, 28 vacation days and workation opportunities.
- Access to a training and development budget for continuous professional growth.
- Regular team events, game nights, and other social activities.
- Hybrid work environment – we value flexibility but believe great collaboration happens when we connect in person.
Recruiting Process
- Recruiter video call → Hiring Manager Call → Case study → Bar Raiser Interview
About Parloa
Parloa is one of the fastest growing startups in the world of Generative AI and customer service. Parloa’s voice‑first GenAI platform for contact centers is built on the best AI technology to automate customer service with natural‑sounding conversations for outstanding experiences on all communication channels. Leveraging natural language processing (NLP) and machine learning, Parloa creates intelligent phone and chat solutions for businesses that turn contact centers into value centers by boosting customer service efficiency. The Parloa platform resolves the majority of customer queries quickly and automatically, allowing human agents to focus on complex issues and relationships. Founded in 2018 by Malte Kosub and Stefan Ostwald, Parloa employs over 400 people in Berlin, Munich, and New York and has recently secured $120 million in Series C funding to expand globally.
Equal Opportunity Statement
We provide equal opportunities to all qualified applicants regardless of race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background, and other characteristics.
Senior Field Marketing Manager (f/m/d)* employer: Parloa
Contact Detail:
Parloa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Field Marketing Manager (f/m/d)*
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and conferences where you can meet potential employers and showcase your skills. Remember, it's all about who you know!
✨Tip Number 2
Be proactive! Don’t just wait for job postings to appear. Reach out to companies you admire, like Parloa, and express your interest. A well-timed email can make all the difference and show your enthusiasm.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you tailor your answers and demonstrate that you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to leverage our website! Apply directly through StudySmarter to streamline your application process. Plus, it shows you’re serious about joining the team and makes it easier for us to find you.
We think you need these skills to ace Senior Field Marketing Manager (f/m/d)*
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in field marketing, especially in the insurance, finance, or healthcare sectors. We want to see how your skills align with our mission at Parloa!
Showcase Your Campaign Success: When detailing your past experiences, focus on specific campaigns you've executed that drove revenue growth. Use metrics and results to demonstrate your impact – we love numbers that tell a story!
Highlight Collaboration Skills: Since you'll be working closely with Sales and other teams, emphasise your ability to collaborate effectively. Share examples of how you've partnered with different departments to achieve common goals.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the quickest way for us to see your application and get the ball rolling on your journey with Parloa!
How to prepare for a job interview at Parloa
✨Know Your Stuff
Make sure you’re well-versed in the specifics of field marketing, especially in the insurance, finance, and healthcare sectors. Brush up on recent trends and challenges in these industries, as well as how they relate to Parloa's mission. This will show that you’re not just interested in the role but also understand the market landscape.
✨Showcase Your Campaign Success
Prepare to discuss specific campaigns you've executed in the past. Highlight your role, the strategies you used, and the results achieved. Use metrics to back up your claims, like revenue growth or increased engagement, to demonstrate your impact and effectiveness in driving pipeline and revenue.
✨Collaboration is Key
Since this role involves working closely with Sales and cross-functional teams, be ready to share examples of how you’ve successfully collaborated in previous positions. Discuss how you’ve tailored content and campaigns based on feedback from different departments to achieve common goals.
✨Embrace AI Tools
Familiarise yourself with AI-enabled marketing platforms and tools, as they are crucial for optimising campaign performance. Be prepared to discuss how you’ve leveraged such tools in your past roles, whether for lead scoring, content generation, or personalisation, and how they can enhance your strategies at Parloa.