At a Glance
- Tasks: Drive strategic partnerships and generate revenue across EMEA with SAP.
- Company: Join Parloa, a leader in AI-driven customer experience.
- Benefits: Competitive salary, flexible work options, and growth opportunities.
- Other info: Dynamic environment with a focus on meaningful contributions from day one.
- Why this job: Shape the future of customer interactions with innovative AI solutions.
- Qualifications: 7-10+ years in partner sales with SAP ecosystem experience.
The predicted salary is between 80000 - 100000 £ per year.
Parloa’s mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience - one where customer support is no longer transactions, but meaningful exchanges. It is not just a vision; Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers, with companies like Booking.com, HealthEquity, Allianz, SAP, BarmeniaGothaer, and TUI already deploying Parloa at scale.
About the role
SAP is one of Parloa's most strategic global alliances, and EMEA is its home turf. As SAP Partner Sales Manager - EMEA, you will drive the alliance where SAP's presence is deepest: its headquarters ecosystem, its strongest field organizations, and Europe's densest network of SAP-aligned service partners. You will convert the global partnership strategy into regional pipeline, co-sell wins, and revenue across EMEA, with proximity to SAP's Walldorf headquarters as a strategic advantage.
Areas of ownership:
- Own the SAP-sourced and co-sell pipeline for EMEA: build, manage, and forecast a qualified regional pipeline with SAP field teams across DACH and priority EMEA markets (CX, BTP, and industry AEs), with clear accountability for sourced/influenced pipeline and closed-won contribution.
- Be the liaison between Parloa field sales and SAP: connect Parloa AEs with their SAP counterparts across EMEA regions, drive account mapping cadences, and ensure both field organizations know when, why, and how to bring each other into deals.
- Drive prospecting and local pipeline generation: plan and execute regional co-sell campaigns, joint prospecting motions, and local pipeline events (executive roundtables, DSAG and SAP ecosystem events, SAPPHIRE Madrid and regional summits) with SAP and ecosystem partners.
- Enable Parloa sales reps on the SAP motion: train AEs on SAP-relevant messaging, joint solution plays (e.g., Parloa + SAP CX / Service Cloud), integration narratives, and how to navigate SAP's field and incentive structures across EMEA markets.
- Coordinate SAP and partner involvement in RFPs and demos: orchestrate SAP solution engineers, reference architectures, and SAP-aligned SI partners into active pursuits - including complex, multi-country enterprise RFPs common in EMEA.
- Manage deal registration and conflict resolution: own hygiene of SAP-related deal registration, rules of engagement between direct and partner-led motions, and swift, fair resolution of channel conflict across regions.
- Feed field intelligence back to the alliance team: report competitive signals, SAP field sentiment, win/loss insights, and program friction to the RVP and partner development team - leveraging your proximity to SAP headquarters for early insight into program and product direction.
Who you are:
- 7-10+ years in partner sales, channel sales, or alliances within enterprise software, with a track record of hitting partner-sourced pipeline and revenue targets.
- SAP ecosystem experience: you have worked at, with, or around SAP - you understand its field organization, partner programs, and co-sell mechanics, and you bring relationships across the DACH SAP ecosystem you can activate on day one.
- Regional co-sell expertise: demonstrated success running account mapping, deal registration, and joint field motions between a software vendor and a large strategic partner.
- Multi-market EMEA experience: comfort operating across DACH plus other European markets, navigating cultural and commercial differences in enterprise sales.
- Field credibility: you are comfortable in front of enterprise AEs, sales leaders, and customer executives, and you know how to earn trust with quota-carrying teams on both sides.
- Self-starter operating style: hands-on, resourceful, and comfortable building in a fast-moving scale-up without heavy process or big-company support.
- Fluent German and English required; additional European languages a plus.
- Based in Germany or a major EMEA hub, with willingness to travel across the region (~40%).
Our recruiting process: Talent Acquisition → Hiring Manager → Technical Interview(s) → Bar Raiser
Why Parloa?
We’re at the beginning of a new era in customer experience, one where AI doesn’t just respond, but understands, reasons, and takes action. We’re building agentic AI that enterprises trust with their most important customer moments: complex questions, high volumes, real stakes. When millions of people reach out to a brand, those interactions aren’t just support tickets; they’re defining experiences. We’re here to raise the standard: making every conversation seamless, intelligent, and genuinely helpful. If you care about shaping how businesses and customers connect at scale—and want your work to matter in real, everyday moments—this is where you do it.
At Parloa, ownership isn’t a buzzword; it means being accountable for outcomes, not just tasks. We operate in a category that’s evolving fast, where the bar is high, and the problems are complex. We hire people who think in solutions, communicate with clarity, and follow through. People who are comfortable making decisions, taking responsibility, and raising the standard for themselves and those around them. We’ve grown beyond the earliest startup phase, but we’ve kept the intensity: fast execution, direct feedback, and a strong expectation to contribute meaningfully from day one.
Backed by leading global investors like General Catalyst, EQT Ventures, and Altimeter Capital, we’re scaling with a clear ambition: to become the global category leader in enterprise-grade conversational AI. Parloa is committed to upholding the highest data protection standards for our clients' and employees' data. All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information. Parloa is an e-verify employer in the USA. We provide equal opportunities to all qualified applicants regardless of race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.
Partner Sales Manager employer: Parloa
Parloa is an exceptional employer that fosters a dynamic work culture in Greater London, where innovation and collaboration thrive. Employees benefit from comprehensive growth opportunities, including professional development and mentorship, while enjoying a supportive environment that values their contributions to impactful enterprise projects. With a focus on cutting-edge technology and a commitment to excellence, Parloa offers a rewarding career path for those looking to make a difference in the software engineering landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Partner Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Partner Sales Manager at Parloa, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Parloa. Tailor your message to explain why you’re drawn to them and how you can contribute as a Partner Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Partner Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Parloa:When writing your cover letter, make sure to tailor your message specifically for Parloa. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Parloa
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Parloa that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Parloa that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Parloa’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
