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- Tasks: Lead membership growth and drive revenue through innovative marketing strategies.
- Company: Join a fast-growing leisure management company with a vibrant culture.
- Benefits: Competitive salary, flexible hours, and opportunities for career advancement.
- Why this job: Make a real impact in the community while developing your marketing skills.
- Qualifications: 2+ years of management experience and a passion for sales and marketing.
- Other info: Dynamic team environment with plenty of opportunities to learn and grow.
The predicted salary is between 30000 - 40000 £ per year.
The Sales & Marketing Manager position is a key position in the Company. Carrying out continuous customer and staff relations services, the position provides the post holder with a genuinely rewarding experience and provides a springboard to a leisure management career in one of the most attractive and fast growing leisure management companies. We are seeking an ambitious, commercially driven Sales & Marketing Manager to lead membership growth, drive revenue and enhance the centre’s local presence.
Primary objectives for the Sales & Marketing Manager will be:
- To promote excellent customer services
- Driving monthly membership sales targets and KPIs which contribute to the growth of the Fitness membership base
- Managing the full sales journey from enquiry to retention
- To work closely with our central marketing team and ensure all centre marketing promotion is clear, simple and up to date maximising any local opportunities or partnership.
- Building corporate and community partnerships
- To manage and deliver the social media calendar for the site.
- To support the Contract manager in achieving the overall budget and revenue targets
Day‑to‑day tasks:
- Areas of responsibility would include recruitment, rota management, and monthly planning.
- To ensure that the financial objectives of the department are achieved and the appropriate financial systems and procedures are followed.
- To produce monthly performance records, statistics, targets and reports.
- To lead on the marketing and publicity of all activities and events and develop distribution networks for promotional materials.
- To increase social media engagement through all relevant platforms
- To manage the review process including Google, Trip Advisor and/or other sites along with responding to clients.
- To work with any corporate and local partnerships to drive further business into the Centre.
- To plan and create content for our social media platforms, as well as managing/monitoring our website.
- To manage the forward planning for all lead generation and outreach activities.
- Ensure the centre is delivering the KPIs in order to work towards achieving monthly sales targets.
- To identify, develop and deliver appropriate staff training and development.
- To undertake any other duties as may be required by the Contract Manager to ensure that the business objectives of the Centre are achieved.
Candidate Qualifications:
As the successful candidate you must be flexible, reliable, and enjoy working as part of a team. You will ideally possess the level three or higher management qualification, have at least 2 years of management experience and be able to demonstrate some experience in the Sales and/or marketing.
Personal Characteristics Sought:
- Must be able to gain acceptance and respect from clients and the teams involved
- Must be able to build strong relationships with customers, clients and employees
- Must be able to communicate at different levels of the organisation, both listen and direct.
- Must be able to meet the demands of the role by working additional hours when required.
- Must be able to demonstrate clear identification with all customer requirements
- Must be able to maintain and be committed to good employee relations and deliver quality training.
Sales and Marketing Manager employer: Parkwood Leisure
Contact Detail:
Parkwood Leisure Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, join local business groups, and connect with people on LinkedIn. The more you put yourself out there, the better your chances of landing that Sales & Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns, sales achievements, and social media strategies. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive membership growth and enhance their local presence. Tailor your answers to show you understand their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Sales and Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales & Marketing Manager role. Highlight your relevant experience in sales and marketing, and don’t forget to showcase any achievements that align with the job description. We want to see how you can drive membership growth and enhance our local presence!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share your passion for customer service and how you plan to manage the full sales journey. Remember, we love ambitious and commercially driven candidates!
Show Off Your Social Media Skills: Since managing the social media calendar is part of the gig, make sure to mention any relevant experience you have. Whether it's increasing engagement or creating content, let us know how you can elevate our online presence. We’re all about maximising local opportunities!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Parkwood Leisure
✨Know Your Numbers
As a Sales and Marketing Manager, you'll need to be on top of your game with sales targets and KPIs. Before the interview, brush up on relevant metrics from your previous roles. Be ready to discuss how you achieved or exceeded these targets and what strategies you used.
✨Showcase Your Social Media Savvy
Since managing the social media calendar is part of the role, come prepared with examples of successful campaigns you've run. Discuss how you increased engagement and what tools you used to measure success. This will show that you’re not just familiar with social media but can leverage it effectively.
✨Demonstrate Relationship Building Skills
Building strong relationships is key in this role. Think of specific examples where you've successfully built partnerships, whether with clients or within your team. Highlight your communication skills and how you adapt your style to different audiences.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a dissatisfied customer or driving membership sales during a slow month. Prepare by thinking through your approach to problem-solving and how you would apply your experience to these scenarios.