Swim Manager - Cardiff

Legacy Leisure, established to support a national legacy following the Olympics, is a not for profit charitable organisation committed to providing a diverse and meaningful range of leisure and culture related activities for the local communities in which we serve. Aiming to deliver high quality services to our customers, the Company also prides itself on its exemplary health and safety record and commitment to staff.

This is an ideal role for an individual who is motivated by managing a team of staff, is commercially driven and passionate about swimming. The Swim Manager is responsible for the commercial, sales, programming, development and operations of the Learn to Swim programme within the leisure centre.

• Commercial Focus
  • Implement a growth and retention plan to drive income to the Learn to swim programme.
  • Understand and use KPIs to improve commercial performance of the sites pool programme.
  • Manage the sales targets and provide clear communication to the teams who support the sales process.
  • Continually review net gain as the key metric.
  • Implement a strong focus on customer experience through post booking calls and take responsibility for training customer-facing staff on the sites to learn to swim USP: Safer, Smarter, Stronger.
  • Deliver a high quality programme driven by customer feedback and best practice utilising data provided by internal systems.
• Managing the Swim Programme
  • Maximise pool space and timetabling to promote convenient entry points and retention.
  • Ensure the highest level of customer service is adopted at all times.
  • Ensure the programme remains up to date and adhere to company processes and procedures.
  • Maintain a comprehensive knowledge of the aquatic industry and continue personal development.
  • Identify wider participation pathways, and where commercially viable implement within the programme.
  • Forge positive working relationships with the wider community which would include schools, local swim clubs and other aquatic sports.
  • Develop an action plan to support recruitment and ongoing training with swimming teachers to support growth of the learn to swim programme.
  • Identify positive stories and assist business development by writing case studies in promoting good practice within the organisation.
  • To undertake any other duties as reasonably required by your Line Manager and other Senior Management.
• Observation and Mentoring
  • Provide leadership as the direct line management to the team of swim teachers.
  • Oversee scheduling to ensure all shifts are covered.
  • Ensure NRASTC qualifications are up to date and staff attend training regularly.
  • Be responsible for interview, induction and training for new swim teachers.
  • Regularly be on the poolside to observe the quality of the programme and provide feedback.
  • Ensure Safer, Smarter, and Stronger outcomes are delivered appropriately, and the swim teacher teaches the internal schemes of work provided.
  • Ensure training records are maintained for all line management employees including safeguarding and GDPR.
• Marketing
  • Develop and maintain a monthly marketing plan to include inreach, outreach and social media activities to support the learn to swim programme.
  • Recognise positive stories and opportunities to create good content.
  • Understand when a marketing campaign is needed to promote and sell more spaces and bring it to the Centre/ Contract managers attention.
  • Provide regular updates to swimmers via social media and direct routes.
  • Understand both the companies and the site-specific USP and capitalise upon these.
  • Regularly collect and use customer feedback to enhance the quality of the programme.
  • Ensure that in centre branding meets the company requirements in terms of both tone and quality.
• Communication
  • Attend regular regional or national swim manager meetings, regular managers meetings with all departments within the site.
  • Work as a team and use appropriate communication methods for all stakeholders.
  • Work with the Head of Aquatics as an indirect report to achieve commercial targets, implement departmental strategies and adhere to processes and procedures.

• Previous experience managing a team. Minimum 2 years.
• Desirable knowledge of learning to swim programmes and the National Governing Bodies Learn To Swim Framework (Swim Wales).
• Desirable to be a fully qualified IOS Level 2 Swimming Teacher or equivalent.
• Desirable to speak Welsh but NOT essential.
• Experience in development commercial focus.
• The position may require a DBS Disclosure.

Closing date: 1st Feb
Shortlisting: 2nd Feb
1st Interview: 5th Feb (In person and must be available)
2nd Interview: w/c 9th Feb (Virtual)

If you feel like you’d be successful in this role or are interested to know more, we’d love to hear from you. We are proud to be Equal Opportunity Employers that are committed to inclusion and diversity.