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- Tasks: Lead marketing and events at Plantasia Tropical Zoo, creating engaging campaigns across digital platforms.
- Company: Join the vibrant team at Plantasia Tropical Zoo in Swansea.
- Benefits: Enjoy free gym membership, employee discounts, and career progression opportunities.
- Other info: Dynamic role with opportunities for creativity and professional growth.
- Why this job: Make a real impact in a fun environment while promoting wildlife conservation.
- Qualifications: Degree in Marketing or related field and 12 months of marketing experience preferred.
The predicted salary is between 28500 - 28500 £ per year.
The Marketing and Events Manager will be responsible for the full spectrum of marketing, communication, and digital activities for Plantasia Tropical Zoo. This is a hands-on role requiring the planning, execution, and reporting of all initiatives across social media, digital advertising, email marketing, press relations, and print materials. The role also includes the management of external agency relationships, the booking system, and internal communications to ensure all marketing efforts align with the zoo's commercial and brand objectives.
Education, Qualifications & Training
- A degree or professional qualification in Marketing, Communications, or a related field is desirable.
- A minimum 12 months experience in a Marketing role is desirable.
- Proficiency in the Welsh language (ability to speak/translate) is preferable.
Skills / Technical / Professional Competence
- Digital Platforms: Expert working knowledge of key social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube) and scheduling tools (Meta Business Suite).
- Creative Software: Competence in photo and video editing software for both short-form and long-form content (e.g., Capcut, Canva).
- Website & Analytics: Knowledge of Search Engine Optimisation (SEO) and Answer Engine Optimisation (AEO), content management for website updates (Wordpress), and monitoring performance via GA4.
- Booking & Email Systems: Practical experience using a booking system (e.g., Fareharbor) for event management and pricing, and an email marketing platform (e.g., Atreemo) for campaign deployment.
- Advertising: Ability to write engaging copy, headlines, and descriptions for Meta Ad and Google Ads campaigns.
- Communication: Excellent written and verbal communication skills for press releases, social media, customer service responses, and internal team briefs.
- Organisation: Strong organisational skills for content calendar planning, itinerary planning for shoots, and managing multiple external and internal liaisons.
Experience
- Proven experience in managing and growing multiple social media channels, including content capture, editing, scheduling, reporting on insights, and community management.
- Demonstrable experience in coordinating and liaising with external creative and media agencies for digital, print, and PR campaigns.
- Experience in planning and executing marketing campaigns across digital, print, and OOH (Out-of-Home) media, ensuring allocation of spend within budget.
- Experience in managing press relations, including writing and distributing press releases and acting as the contact for press queries.
- Experience in event planning and outreach activities to generate brand awareness.
- Experience in managing photography and videography shoots, including itinerary planning, sourcing models, managing consent forms, and organising a photo library.
- Experience in responding to customer feedback across various platforms.
- Experience in managing and mentoring university placement students is an advantage.
Duty Manager Responsibilities
- To ensure the highest possible standards of health and safety and customer care within the Centre.
- To develop and promote an exciting, innovative leisure programme in order to increase the usage and profitability of the Centre.
- To assume shift management responsibility for the Centre to maximise the total performance of the Centre and maintain the highest standards of customer care.
The Person
- Good organisational skills and attention to detail.
- Strong writing, proofreading, and copy-editing skills.
- Demonstrable understanding of tourism and destination marketing.
- Confident IT user, including Google, and experience with digital platforms (e.g. web CMS, CRM).
- Proficient in using a range of social media platforms (including Instagram, Facebook, LinkedIn and TikTok) to support campaign delivery, audience engagement, and content performance tracking.
- Ability to liaise professionally with a number of internal and external stakeholders.
- Ability to manage multiple projects and tasks, and prioritising workload.
- Strong image and asset management awareness (permissions, copyright, file storage).
- Will be able to build strong relationships with customers, clients and employees.
- Will be able to communicate at different levels of the organisation, both listen and direct.
- Will be able to meet the demands of the role by working additional hours when required.
- Ability to work independently and within a team.
- Strong communication and interpersonal skills with an adaptable and professional approach.
- Problem-solving attitude and ability to respond flexibly to challenges.
- Ability to contribute creative ideas to campaigns and content.
What can Parkwood Leisure offer you?
- Free gym membership for you and a nominated person.
- Employee discount portal.
- Company sick pay.
- Career Progression and More!
We will be offering initial video interviews prior to the final date. We are proud to be Equal Opportunity Employers that are committed to inclusion and diversity.
Marketing and Events Manager - Plantasia Tropical Zoo - Swansea employer: Parkwood Leisure Ltd
Contact Detail:
Parkwood Leisure Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Events Manager - Plantasia Tropical Zoo - Swansea
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing campaigns, social media management, and any creative projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for those interviews! Research Plantasia Tropical Zoo, understand their brand, and think about how your experience aligns with their goals. Practice common interview questions and be ready to discuss your past successes in marketing.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in the role and the company. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing and Events Manager - Plantasia Tropical Zoo - Swansea
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing and Events Manager role. Highlight your relevant experience in marketing, social media management, and event planning to show us you're the perfect fit for Plantasia Tropical Zoo.
Show Off Your Creativity: Since this role involves a lot of creative work, don’t hesitate to showcase your best projects. Include links to your social media campaigns or any content you've created that demonstrates your skills in photo and video editing.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon to ensure we can easily see how your skills align with our needs at Plantasia.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Plantasia Tropical Zoo!
How to prepare for a job interview at Parkwood Leisure Ltd
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in digital marketing and social media. Familiarise yourself with the platforms mentioned in the job description, like Facebook, Instagram, and TikTok. Be ready to discuss how you've used these tools in past roles to drive engagement and brand awareness.
✨Showcase Your Creativity
Prepare examples of your creative work, whether it's social media campaigns, press releases, or event planning. Bring along a portfolio or links to your previous projects that highlight your skills in photo and video editing software like Canva or Capcut. This will demonstrate your hands-on experience and creativity.
✨Understand the Zoo's Brand
Research Plantasia Tropical Zoo and understand its mission, values, and target audience. Think about how your marketing strategies can align with their goals. Being able to articulate how you can contribute to their brand will show your genuine interest in the role.
✨Prepare for Duty Manager Questions
Since this role includes some Duty Manager tasks, be ready to discuss your experience in customer service and team management. Think of examples where you've ensured high standards of care and safety, and how you've handled challenges in a busy environment. This will show you're well-rounded and ready for the responsibilities.