Social Media Manager - Chorley, Lancashire in Preston

• Social Media Manager - Chorley, Lancashire
• Location Hybrid Remote within England & Wales with occasional travel to local sites
• Salary. £35,000 to £40,000 Dependent on experience
• Job Type. Full time, Permanent
• About Parkwood Leisure

At Parkwood Leisure, our mission is to forge robust and enduring partnerships to foster happier and healthier communities.

As an experienced, family owned business with nearly 30 years of experience, we manage over 75 leisure centres, theatres, golf courses, and outdoor adventure facilities across England and Wales on behalf of local authorities.

We don't just drive a corporate identity, we market the facilities and activities within the local communities we serve.

If you are passionate about digital marketing, community engagement, and making a real world impact on public health and wellbeing, we want you on our team.

The Role

We are looking for a creative and commercially minded Social Media Manager to lead our overarching social media strategy and oversee the digital presence across our diverse portfolio of facilities.

In this role, you will be the bridge between our central support team and our on-site teams.

You will drive awareness, manage our organic community engagement, and execute paid social campaigns to boost memberships, event ticket sales, and local participation.

You will need to balance the overarching brand messaging with the unique, local identities of our individual leisure centres and cultural venues.

Key Responsibilities

• Strategy & Execution
• Strategic Leadership.

Develop and execute a comprehensive social media strategy across Meta Reels and feed posts, X, Linked In, Tik Tok, Instagram and You Tube, aligning with Parkwood's commercial goals and community focused mission.

• Content Creation & Management.

Oversee the creation of high quality, engaging content including video, imagery, and copy that resonates with our diverse audiences, from local gym goers to theatre enthusiasts.

• Paid Social.

Manage our paid social agency partner and collaborate with the wider digital marketing team to manage and optimise paid social campaigns aimed at lead generation, membership sales, and footfall.

Also requires knowledge of creating, posting and managing adverts on Google and Meta platforms as a minimum.

• Campaign Management. Conceptualise and deliver multi platform social media campaigns to support national initiatives, seasonal promotions, and local health outreach programmes.
• Community & Team Support
• Local Empowerment.

Create social media toolkits, guidelines, and templates to empower our local centre managers and duty managers to promote their specific facilities effectively.

• Training & Mentorship.

Act as the central social media expert, fostering a culture of learning by providing training and best practice guidance to internal stakeholders and local social media champions.

• Community Management. Monitor online sentiment, ensure timely responses to customer inquiries across social channels, and maintain our reputation for customer service excellence.
• Analytics & Innovation
• Reporting.

Regularly analyse social media metrics using tools like Google Analytics, Hootsuite, or native platform insights, optimise content based on performance, and provide actionable ROI reports to senior management.

• Trend Spotting. Stay ahead of the curve on emerging social trends, algorithm changes, and digital innovations to ensure Parkwood Leisure remains a leader in the digital space.

What We're Looking For

• Experience. 3 to 5 years of experience in a strategic social media marketing role, ideally within the leisure, hospitality, or multi site retail sectors.
• Commercial Acumen.

A proven track record of creating compelling organic content that seamlessly integrates with paid advertising to drive tangible business results such as membership sign ups or ticket sales.

• Platform Mastery.

Deep understanding of all major social media platforms, their algorithms, and best practices for both engagement and growth. 3 to 5 years of experience in building campaigns within platforms directly through Meta Business Suite, Google Ads Manager and Tag Manager.

• Analytical Skills. Confidence in interpreting data and using analytics tools to pivot strategies and prove campaign effectiveness.
• Communication and Collaboration.

Exceptional copywriting skills and the ability to build strong relationships with local site managers, external agencies, and the central marketing team.

• Creativity. A proactive, ideas first mindset with a passion for promoting health, wellbeing, and community engagement.

What We Offer

• Competitive Salary. £35,000 to £40,000 per annum.
• Free Leisure Membership. Complimentary access to Parkwood Leisure facilities across the UK for you and discounted rates for your family.
• Career Progression. We actively promote from within, over 60% of our management appointments are internal promotions, and offer continuous professional development.
• Flexible Working. A hybrid working model allowing you to balance working from home with site visits and collaborative days at our central offices.
• Meaningful Work.

The opportunity to work for an award winning organisation that delivers over £100 million in social value and actively tackles health inequalities in local communities.

We are proud to be Equal Opportunity Employers that are committed to inclusion and diversity.

If you are interested in applying for this role, we suggest that you do so at the earliest opportunity to avoid disappointment as interviews will be held throughout the process.

Please note that if you have not received correspondence within 21 days then please assume your application has been unsuccessful on this occasion.