At a Glance
- Tasks: Create engaging digital content and optimise websites for maximum performance.
- Company: Join Parkwood Leisure, a leading operator of leisure facilities in the UK.
- Benefits: Enjoy free gym membership, health cash plan, discounts, and career progression.
- Other info: Remote work with travel; dynamic team environment focused on innovation.
- Why this job: Make a real impact in digital marketing while promoting healthier lifestyles.
- Qualifications: 2+ years in digital marketing, strong copywriting, and CMS experience required.
The predicted salary is between 28000 - 30000 £ per year.
Salary: £28,000 to £30,000
Full time
Location: Remote working within the United Kingdom with a requirement to travel to sites and attend monthly team meetings.
About Parkwood Leisure
Parkwood Leisure was established over 25 years ago and is now one of the UK's leading operators of publicly owned leisure facilities. Working with key partners, we're a company that's proud to deliver a first-class service at each of the facilities we manage and are committed to working with local communities to make a difference and provide a healthier and happier lifestyle to the communities we serve.
About the role
We are looking for an experienced Digital Marketing Executive who thrives in delivering engaging digital multi-channel content with a high attention to detail. As a key member of the Marketing Team, you'll be responsible for driving our digital marketing efforts across multiple channels, working closely with our Junior Digital Marketing Manager and Senior Digital Engagement Manager. The role will focus on ensuring digital content across all channels is aligned and web content across the entire Parkwood's portfolio is up to date and optimised to maximise performance.
What you'll do
- Website
- Keep our portfolio of websites up to date with scheduled content improvements
- Handle site requests for website support, updating content for the full portfolio of websites
- Create engaging content that is SEO optimised to achieve key marketing KPIs
- Audit and manage web pages to ensure best practice is being adhered to
- Support in using reporting tools to improve and maintain current search rankings for key terms
- Support in delivering a testing plan that continually improves website performance against key Marketing KPI's
- Digital Channels
- Work with stakeholders to ensure content is up to date and aligned across all digital channels including web, CRM and Google My Business
- Manage and keep up to date Google My Business pages for Leisure Centre sites
- Ensure reviews are being replied to on Google My Business pages via our central CRM system
- Support in the creation and delivery of CRM campaigns on email, push notifications, in-app messaging and SMS
- Work with a 3rd party partner and Leisure Centre sites to ensure Life Fitness screens are up to date and promoting key messages
- Managing CRM and Google My Business local requests
- Manage AB testing plan to ensure continuous optimisation
Experience
- You'll have 2 or more years experience in a similar role, with a specific focus on:
- Working across multiple areas of digital marketing
- Updating website content within a CMS platform. Experience with Magnolia CMS is preferable
- Experience working with a CRM platform and sending email campaigns
- Creating engaging copy across multiple channels
- Managing a Google My Business account
- Working with key stakeholders
You'll have:
- Good attention to detail
- Excellent planning and organisational skills, able to keep multiple projects on time and deliverable to a high quality
- Excellent copywriting skills
- Understanding of best practices to improve digital user experience
- An ability to innovate and think laterally
- Creative mindset to continually create fresh eye-catching content
- Growth mindset to continue to find ways to improve performance and ensure cohesion on multiple channels
- Able to work with a wide range of internal and external stakeholders
- Works well in a team
- An open and friendly personality
- Experience in a similar role or a related qualification
- High energy levels, a natural motivator
- Clear and confident in communication
Reasons to join us
- Free gym membership at any of our centres
- Employee health cash plan
- Employee discount portal - get discounts on travel bookings, high street vouchers, gift cards, cinema tickets, days out, leisure activities and your day-to-day spending.
- Childcare vouchers
- Cycle to Work scheme
- Eye test vouchers
- Pension Scheme
- Company sick pay
- Career progression
- Option to increase your annual leave entitlement by purchasing additional days
- Training and development
How to apply
If you are interested in this opportunity, please submit your CV as soon as possible. We will be reviewing applications and conducting interviews on a rolling basis, so early applications are encouraged to avoid missing out. Due to the volume of applications we receive, if you have not heard from us within 14 days of submitting your application, please assume that your application has not been successful on this occasion. We thank you for your interest.
Closing Date: 17 July 2026
Selected candidates may be invited for an interview before the closing date, therefore early application is recommended.
The Parkwood Leisure Holdings Ltd Group are proud to be Equal Opportunity Employers that are committed to inclusion and diversity. Please note that visa sponsorship is not available; you must have valid proof of your right to work in the UK.
Digital Marketing Executive - Nationwide employer: Parkwood Leisure Ltd
Parkwood Leisure is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and community engagement. With benefits like free gym membership, a health cash plan, and opportunities for career progression, employees are supported in both their professional and personal lives. The remote working flexibility combined with the chance to collaborate with a passionate team makes this role a rewarding opportunity for those looking to make a meaningful impact in the leisure sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive - Nationwide
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Parkwood Leisure Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Parkwood Leisure Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Parkwood Leisure Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Parkwood Leisure Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive - Nationwide
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Parkwood Leisure Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Parkwood Leisure Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Parkwood Leisure Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Parkwood Leisure Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Parkwood Leisure Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Parkwood Leisure Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
