Sales Advisor |TW2 Health and Fitness Club, Twickenham
Full Time 40 hours
Salary up to £27,000
The role of a Sales Advisor is to promote and increase membership sales within the Centre, communicate directly with customers to build a stronger relationship and actively seek out new business opportunities. The sales advisor will also assist in any administrative duties required within the department.
Position Summary
The Sales and Retention Advisor drives club performance by securing new memberships and managing account retention This role is responsible for the full customer lifecycle identifying and contacting prospects conducting consultative club tours closing membership sales and actively intervening to prevent member attrition
The ideal candidate operates with high commercial focus clear communication and a disciplined approach to managing daily outreach and member interactions
Key Responsibilities
1 Membership Sales and Pipeline Development Source prospective members through targeted local networking member referral initiatives and community engagement Follow up on inbound inquiries across all channels phone email web walk ins to qualify interest and book visits Conduct focused consultative club tours aligned with the prospect specific fitness objectives and schedule Present membership plans explain contract terms overcome objections and finalize enrollments
2 Retention Management and Attrition Prevention Monitor attendance trends and usage data within the member management platform to identify accounts showing early signs of inactivity Initiate proactive contact with disengaged members to address barriers to attendance and re establish club routines Manage direct cancellation requests professionally conduct structured retention discussions to determine the root cause of departure and negotiate viable alternatives such as membership restructuring temporary freezes or program adjustments Carry out routine post sale onboarding check ins to ensure new members integrate successfully into the club
3 Pipeline Administration and Reporting Maintain accurate records of all customer touchpoints lead statuses call logs and scheduled appointments in the CRM Ensure all membership documentation and financial agreements adhere to internal governance and data protection requirements Participate in weekly commercial reviews to report on lead generation conversion figures and saved accounts
Key Performance Indicators KPIs
Performance is measured against specific targets across four primary areas
Self Generated Leads Sourcing and logging an assigned quota of qualified prospects each month via direct outreach community contacts and referral campaigns Call Volumes and Appointment Scheduling Maintaining required daily outbound call activity and converting outreach into completed club tours and sales consultations Predicted Cancellation Calls Executing timely outreach to members identified by usage data as at risk measured by their subsequent return to active attendance Retention Calls and Saved Memberships Handling formal cancellation requests against a standard retention framework meeting targets for accounts saved modified or preserved
Candidate Profile
Experience Demonstrated experience in a sales account management or targeted customer service role Experience within the fitness health or hospitality sector is preferred but not required Commercial Drive Results oriented with a methodical approach to achieving sales and retention quotas Communication and Negotiation Clear verbal and written skills with the ability to manage objections negotiate outcomes and address customer concerns constructively Data and Systems Competency with CRM software scheduling tools and member management databases
Working Pattern Availability to work rotating schedules to cover core operating hours including evenings and weekends
Remuneration and Benefits
Competitive base salary with structured uncapped performance based commission
Complimentary full access club membership and extensive full company benefits
Professional development and pathways into sales leadership and club operations management
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Sales Advisor in Twickenham employer: Parkwood Leisure Limited
Parkwood Leisure Limited is an excellent employer that values its employees by offering a flexible hybrid working environment in Droitwich, promoting a healthy work-life balance. With a strong focus on professional development, employees have access to growth opportunities and training, particularly for those pursuing AAT qualifications. The supportive finance team fosters a collaborative culture where communication and meticulous attention to detail are highly regarded, making it a rewarding place to build a career.
