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- Tasks: Lead marketing and events for Plantasia Tropical Zoo, engaging with social media and digital campaigns.
- Company: Join the vibrant team at Plantasia Tropical Zoo in Swansea.
- Benefits: Enjoy free gym membership, employee discounts, and career progression opportunities.
- Other info: Dynamic role with opportunities to mentor students and grow your skills.
- Why this job: Make a real impact in a fun environment while promoting wildlife conservation.
- Qualifications: Degree in Marketing or related field and 12 months marketing experience preferred.
The predicted salary is between 30000 - 40000 £ per year.
The Marketing and Events manager role involves the full spectrum of marketing, communications and digital activities for Plantasia Tropical Zoo. It is a hands-on position requiring planning, execution and reporting of initiatives across social media, digital advertising, email marketing, press relations and print materials. The role also includes management of external agency relationships, the booking system, and internal communications to ensure all marketing efforts align with the zoo's commercial and brand objectives.
Responsibilities
- Plan, execute and report on marketing, communications and digital activities across social media, digital advertising, email marketing, press relations and print materials.
- Manage external agency relationships, the booking system and internal communications to align marketing with commercial and brand objectives.
- Assist with day-to-day marketing operations and contribute to the development of an exciting, innovative leisure programme to increase usage and profitability.
- Carry out duties as a Duty Manager as required, including responsibilities for customer and staff relations.
Qualifications
- A degree or professional qualification in Marketing, Communications, or a related field is desirable.
- A minimum 12 months experience in a Marketing role is desirable.
- Proficiency in the Welsh language (ability to speak/translate) is preferable.
- Strong writing, proofreading and copy-editing skills.
- Strong organisational skills and attention to detail.
Skills / Technical / Professional Competence
- Digital Platforms: Expert working knowledge of key social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube) and scheduling tools (Meta Business Suite).
- Creative Software: Competence in photo and video editing software for short-form and long-form content (e.g., Capcut, Canva).
- Website & Analytics: Knowledge of SEO and AEO, content management for website updates (Wordpress), and monitoring performance via GA4.
- Booking & Email Systems: Practical experience using a booking system (e.g., Fareharbor) for event management and pricing, and an email marketing platform (e.g., Atreemo) for campaign deployment.
- Advertising: Ability to write engaging copy, headlines and descriptions for Meta Ad and Google Ads campaigns.
- Communication: Excellent written and verbal communication skills for press releases, social media, customer service responses and internal team briefs.
- Organisation: Strong organisational skills for content calendar planning, shoot itineraries, and managing multiple external and internal liaisons.
Experience
- Proven experience in managing and growing multiple social media channels, including content capture, editing, scheduling, reporting on insights and community management.
- Experience coordinating with external creative and media agencies for digital, print and PR campaigns.
- Experience planning and executing marketing campaigns across digital, print and OOH media within budget.
- Experience managing press relations, including writing and distributing press releases and handling press queries.
- Experience in event planning and outreach to generate brand awareness.
- Experience managing photography and videography shoots, including itinerary planning, sourcing models, managing consent forms and organising a photo library.
- Experience responding to customer feedback across platforms.
- Experience mentoring university placement students is an advantage.
Benefits
- Free gym membership for you and a nominated person
- Employee discount portal
- Company sick pay
- Career progression and more
We will be offering initial video interviews prior to the final date.
Marketing and Events Manager - Plantasia Tropical Zoo - Swansea employer: Parkwood Leisure Limited
Contact Detail:
Parkwood Leisure Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Events Manager - Plantasia Tropical Zoo - Swansea
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those connected to Plantasia Tropical Zoo. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing campaigns, social media strategies, and any events you've managed. This visual proof of your expertise can really make you stand out during interviews.
✨Tip Number 3
Prepare for those video interviews! Research common questions for marketing roles and practice your responses. Make sure to highlight your experience with digital platforms and creative software, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing and Events Manager - Plantasia Tropical Zoo - Swansea
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing and Events Manager role. Highlight your relevant experience in marketing, communications, and digital activities, and don’t forget to showcase your skills with social media and creative software!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for Plantasia Tropical Zoo. Mention specific projects or achievements that align with the job description and show off your passion for marketing and events.
Showcase Your Creativity: Since this role involves a lot of creative work, don’t hesitate to include examples of your past campaigns or projects. Whether it’s a social media post that went viral or an event you organised, let us see your creative flair!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Parkwood Leisure Limited
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in marketing, especially in social media and digital advertising. Be ready to discuss your experience with platforms like Facebook, Instagram, and TikTok, as well as any tools you've used for scheduling and analytics.
✨Showcase Your Creativity
Prepare to share examples of your creative work, whether it's a successful campaign or engaging content you've produced. Bring along a portfolio if you have one, and be ready to talk about how you approach photo and video editing using tools like Canva or Capcut.
✨Understand the Brand
Familiarise yourself with Plantasia Tropical Zoo's brand and mission. Think about how your marketing strategies can align with their commercial objectives and enhance their public image. This shows that you're not just looking for any job, but that you're genuinely interested in contributing to their success.
✨Prepare for Scenario Questions
Expect questions about how you'd handle specific situations, like managing press relations or coordinating with external agencies. Think through some scenarios in advance and be ready to explain your thought process and decision-making skills.