Senior Marketing Manager Parkwood Theatres

• Senior Marketing Manager | Hybrid with travel to group venues
• Full Time 40 Hours

Duties of the role

• Develop and implement a group wide marketing strategy that supports revenue growth, audience development, and organisational objectives across all Parkwood Theatre venues.
• Lead on revenue driven marketing initiatives designed to increase ticket sales, secondary spend, memberships, and customer retention under the supervision of the Director Programmes and Production.
• Work closely with the Director Programmes and Productions, and with the Marketing Managers at each venue, providing leadership, guidance, and performance management.
• Oversee the planning and delivery of marketing campaigns for productions, pantomimes, seasonal programmes, audience development initiatives, and commercial activity.
• Lead the production and scheduling of all seasonal brochures across Parkwood Theatre venues.
• Support the Director, Programmes and Productions in marketing planning, budgeting, forecasting, and evaluation processes.
• Support the development and implementation of digital marketing improvements and innovation projects across the organisation.
• Work with ticketing, and data teams to develop targeted marketing campaigns based on audience insight and sales trends.
• The Person
• Significant experience in senior marketing, campaign management, or communications within the arts, live entertainment, or cultural sectors.
• Experience managing and developing marketing teams.
• Strong understanding of revenue driven marketing and audience development strategies.
• What Parkwood Theatres offer you
• Free gym membership for you and a nominated person.
• Employee discount portal.
• Company sick pay.
• Career Progression and more.

We are proud to be Equal Opportunity Employers that are committed to inclusion and diversity.

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