At a Glance
- Tasks: Lead marketing and PR strategies for luxury hotels, driving brand growth and guest engagement.
- Company: Join a prestigious luxury hospitality group in London with a focus on innovation.
- Benefits: £80,000 salary, 10% bonus, £2,006 travel allowance, and hybrid working.
- Other info: Exciting opportunity for career progression and influence in a high-performing team.
- Why this job: Shape the future of luxury brands and make a real impact in a dynamic environment.
- Qualifications: Proven leadership in marketing and PR, especially in luxury or premium brands.
Are you an experienced Marketing & PR leader with a passion for luxury brands, commercial growth and brand storytelling?
We are recruiting for an exceptional opportunity to join one of London's leading luxury hospitality groups in a newly created Head of Marketing & PR position. This Executive Leadership role will shape the marketing, communications and brand strategy across an impressive portfolio of luxury hotels.
This is a fantastic opportunity for a commercially focused marketing professional who thrives in a fast-paced environment and enjoys leading high-performing teams while driving business growth.
The Role
Reporting into the Executive Leadership Team, you will be responsible for developing and delivering the overall Marketing, Brand, Communications and Public Relations strategy across a portfolio of luxury hotels. Working closely with Revenue, Sales, Operations, Finance and People teams, you'll ensure marketing activity supports commercial performance, strengthens brand positioning and enhances guest engagement.
Key Responsibilities
- Develop and implement the overall Marketing & PR strategy.
- Lead brand positioning and reputation management.
- Drive direct bookings and customer acquisition.
- Oversee Digital Marketing including SEO, PPC, CRM, social media and website performance.
- Lead PR, media relations, influencer partnerships and corporate communications.
- Manage creative campaigns, photography, content and brand guidelines.
- Develop strategic partnerships and commercial collaborations.
- Support hotel launches, refurbishments and brand repositioning projects.
- Monitor campaign performance, ROI and marketing analytics.
- Manage marketing budgets and external agencies.
- Lead, coach and develop a high-performing Marketing & PR team.
About You
We're looking for someone who can combine strategic thinking with a hands-on commercial approach. You'll ideally have:
- Significant senior Marketing & PR leadership experience.
- Experience within luxury hospitality, hotels, travel, lifestyle or premium consumer brands.
- Proven success developing integrated marketing and brand strategies.
- Strong digital marketing knowledge including SEO, PPC, CRM and social media.
- Experience leading PR, communications and reputation management.
- Strong commercial awareness with the ability to drive revenue growth.
- Experience managing senior stakeholders and cross-functional teams.
- Excellent leadership, communication and presentation skills.
- Experience leading large marketing projects, brand transformation or business growth initiatives.
Package
- £80,000 basic salary
- 10% annual bonus
- £2,006 travel allowance
- Executive Leadership opportunity
- Hybrid working
- Excellent long-term career progression
- Opportunity to influence the future direction of a prestigious luxury hospitality group
Head of Marketing and PR employer: Parkside
Parkside is an excellent employer that fosters a creative and supportive work culture, perfect for those looking to make a meaningful impact in the e-commerce and social media landscape. With a focus on employee growth and development, you will have the opportunity to take ownership of projects and see your ideas come to life, all while being part of a dynamic team in the vibrant UK market.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and PR
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Parkside and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Parkside are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Parkside on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Parkside. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing and PR
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Parkside. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Parkside:Show us that you’ve done your homework! In your application, briefly mention what you admire about Parkside’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Parkside
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Parkside will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Parkside, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
