Area Sales Manager

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Our client is seeking a goal-orientated Area Sales Manager to succeed in an important role for the further development of this Division\’s business

The prime responsibility for this role is to achieve agreed commercial objectives, through effective account management of the Franchised Dealer Network to include Unit sales, and a variety of Dealer Support and promotions as required.

The role will involve working closely with dealers to develop strong manufacturer/dealer partnerships offering the necessary support and guidance to dealers in the delivery of our mutual objectives

As this role is field based you will require a full driving licence and the ability to travel nationally with flexibility for overnight stays as required

Main Responsibilities:

Provide the primary personal link between the Dealers and the division and create a proactive working environment and partnership with the dealers at all levels.

Develop a \’Challenger Brand\’ Strategy medium and long term to increase the client\’s market share.

Work in conjunction with high-performing Robotic dealers to create a best practice guide.

Organise and run regional product dealer meetings to share updates, training, coaching refreshers, helpful tips, and shortcuts. Develop and promote the client Rugby Ground Connected (RGC) Multi-pitch package for RFU clubs.

Support Area Sales Managers through coaching at Sales Meetings on product updates and sales best practices. Support the product Focus dealers on Sales & Marketing Strategy so every dealer has a 12-month plan – Building Consideration and Awareness in the dealer\’s territory.

Work closely with newly appointed dealers to familiarise them with the product. Liaise with other branches on sales developments.

Support Corporate Sales Manager to secure sales into major corporate accounts. Work together with the Customer and area Sales Manager team to resolve complex customer issues.

Provide in-dealer coaching on sales and installation. Manage and motivate franchised dealer staff at all levels to consistently provide customers with excellent customer service and to achieve overall divisional objectives utilizing available tactical resources and products. Liaise, plan, and assist with local promotions, shows, and PR and utilize the national show programs to the best advantage of the product groups in the area and nationally.

Qualifications, Skills, and experience required

Relevant experience in a similar role.

Good communication and interpersonal skills

Experience in selling and achieving commercial targets

Experience in collaborating with a team to achieve set objective analytical skills to collate and present relevant data

Understanding of the dealer business or distributor sector

Proficient in MS Excel, intermediate in Word and PowerPoint

Full driver\’s license and the commitment to travel extensively so that sales results and extensive dealer contact are maintained

Be prepared to undertake frequent overnight stays away.

Knowledge of the sector including competitor activity

A previous role in a manufacturer/retail environment is preferred.

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