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For Companies Location: London (Hybrid, 3 days in the office)
Contract: 18-Month Fixed Term Contract
Start: ASAP
I am currently partnering with a global luxury retail client who is undertaking a significant omnichannel transformation and is looking to appoint a Senior Omnichannel Marketing Manager. This is a newly created position with no existing blueprint, offering the opportunity to build, influence and embed a channel-agnostic strategy across multiple touchpoints. This role will suit an individual with strong experience within complex, matrixed organisations and a background in analytical, insight-led marketing. The successful candidate will be able to balance strategic thinking with operational delivery and work effectively with senior stakeholders across multiple functions.
Key Responsibilities- Partner with the Director of Omnichannel Marketing to build and shape an overarching omnichannel strategy for the region.
- Drive a consistent and elevated customer experience across retail, digital, outlet and wholesale channels.
- Lead the development and execution of cross-channel initiatives from ideation through to delivery and KPI analysis.
- Influence senior stakeholders through clear, insight-driven storytelling and high-quality presentations.
- Develop and manage a small team, including direct reports in both London and Geneva.
- Use data, customer insights and performance metrics to identify opportunities, optimise experience, and support strategic decision-making.
- Collaborate cross-functionally with retail, merchandising, CRM, ecommerce, wholesale and brand teams to ensure full alignment.
- Contribute to high-impact strategic presentations, including a significant project scheduled for January.
- Approximately 10 years’ experience in omnichannel marketing, retail marketing, brand strategy or customer experience roles.
- A minimum of 3–4 years' leadership experience managing teams.
- Strong analytical capability with confidence working with data and large datasets.
- Experience within luxury, fashion, or premium retail (preferred).
- Proven ability to operate within complex organisational structures and manage demanding stakeholders.
- Strong communication and presentation skills, with experience presenting to senior leadership and C-suite.
- Demonstrated ability to deliver end-to-end programmes across multiple channels.
- Comfortable working in a newly created role that requires building frameworks, shaping strategy and working in ambiguity.
- Ability to work three days a week in the London office.
Senior Manager Strategic Marketing employer: Parkside Recruitment
Contact Detail:
Parkside Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Strategic Marketing
✨Tip Number 1
Network like a pro! Reach out to connections in the luxury retail space and let them know you're on the hunt for a Senior Omnichannel Marketing Manager role. A personal referral can make all the difference, so don’t be shy about asking for introductions.
✨Tip Number 2
Nail your online presence! Make sure your LinkedIn profile is up-to-date and showcases your experience in omnichannel marketing. Share relevant content and engage with industry discussions to position yourself as a thought leader.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. You’ll need to present your insights and strategies clearly, especially when discussing how you’ve influenced stakeholders in the past. Use data-driven examples to back up your claims!
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals like you to join our team. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Senior Manager Strategic Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Omnichannel Marketing Manager. Highlight your experience in omnichannel marketing and any leadership roles you've held. We want to see how your background aligns with the job description!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this newly created position. Share specific examples of how you've influenced strategy and delivered results in complex environments.
Showcase Your Analytical Skills: Since this role requires strong analytical capabilities, make sure to include examples of how you've used data to drive decisions. We love seeing insight-led storytelling, so don’t hold back on those metrics!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Good luck!
How to prepare for a job interview at Parkside Recruitment
✨Know Your Omnichannel Strategy
Before the interview, dive deep into omnichannel marketing strategies. Understand how they apply to luxury retail and be ready to discuss your insights on building a channel-agnostic approach. This will show that you’re not just familiar with the concept but can also contribute meaningfully.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data and customer insights to drive marketing decisions in the past. Be specific about the metrics you tracked and the outcomes of your initiatives. This will demonstrate your analytical capability and your ability to optimise experiences based on performance.
✨Master the Art of Storytelling
Since influencing senior stakeholders is key, practice your storytelling skills. Prepare a few high-quality presentations or case studies that highlight your strategic thinking and operational delivery. Tailor these stories to reflect the luxury retail context to resonate with your interviewers.
✨Embrace the Ambiguity
This role requires working in a newly created position, so be ready to discuss how you thrive in ambiguous situations. Share examples of how you've successfully built frameworks or strategies from scratch, showcasing your adaptability and leadership in complex environments.
