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- Tasks: Craft compelling stories and build media relationships to drive impactful PR campaigns.
- Company: Dynamic PR agency with a focus on consumer lifestyle and FMCG media.
- Benefits: Competitive salary, travel opportunities, and a vibrant team culture.
- Other info: Flexible working environment with opportunities for growth and collaboration.
- Why this job: Join a creative team and make your mark in the world of public relations.
- Qualifications: 2-5 years of PR experience with strong writing and communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Location: UK (with occasional UK & EU travel)
We’re looking for an enthusiastic and proactive PR Specialist with at least 2 years of experience to join our dynamic team. This is an exciting opportunity to play a key role in an always-on press office while contributing to impactful campaigns across consumer lifestyle and FMCG trade media. You’ll be at the heart of delivering culturally relevant, earned media—spotting trends, crafting compelling stories, and building strong relationships with journalists and influencers.
What You’ll Be Doing
- Monitoring daily news and cultural trends to uncover timely PR opportunities
- Creating engaging stories from wellbeing insights and category trends, tailored to both consumer and trade audiences
- Pitching to journalists across lifestyle, food, FMCG, and trade media
- Building and maintaining strong media relationships, especially within trade press
- Identifying and managing influencer partnerships, including sampling and event coordination
- Collaborating with external PR agencies to deliver day-to-day activity
- Supporting integrated campaign planning and execution
- Managing multiple PR workstreams with strong organisation and attention to detail
- Drafting high-quality content including press releases, pitches, blogs, and briefing documents
- Producing polished presentations and reporting on PR performance
- Maintaining media lists and coverage tracking
- Supporting internal teams with communications and ad-hoc requests
What We’re Looking For
- 2–5 years’ PR experience (agency experience preferred)
- A strong editorial instinct and understanding of what makes a story land
- Excellent writing, communication, and presentation skills
- Proven ability to manage multiple projects and meet deadlines
- Experience working with influencers and media contacts
- A collaborative, solutions-focused mindset
- Strong organisational skills and attention to detail
- Confidence using Microsoft Office (Word, PowerPoint, Excel)
Additional Requirements
- UK-based with flexibility to travel within the UK and occasionally to Ireland and the Netherlands
- Willingness for occasional overnight stays
- A full UK driving licence is desirable but not essential
Public Relations Specialist employer: Parkside Recruitment
Contact Detail:
Parkside Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Specialist
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with fellow PR enthusiasts. Building relationships can lead to job opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best press releases, pitches, and any successful campaigns you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply—follow up! After sending your application, drop a friendly email to express your enthusiasm for the role. It shows initiative and keeps you on their radar.
✨Tip Number 4
Use our website to apply! We’ve got loads of exciting PR roles waiting for you. Plus, applying directly through us means you’ll be in the loop for any updates or opportunities that come up.
We think you need these skills to ace Public Relations Specialist
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 2-5 years of PR experience in your application. We want to see how you've crafted stories and built relationships with journalists, so don’t hold back on those details!
Tailor Your Writing: When you’re drafting your application, think about the role and the audience. Use engaging language that reflects your understanding of consumer lifestyle and FMCG trade media. We love a good story, so make yours shine!
Be Organised: We’re all about managing multiple projects here at StudySmarter. Show us your organisational skills by structuring your application clearly and concisely. A well-organised application speaks volumes about your attention to detail!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Parkside Recruitment
✨Know Your PR Landscape
Before the interview, dive deep into the latest trends in PR, especially within consumer lifestyle and FMCG. Familiarise yourself with recent campaigns that have made waves and think about how you could contribute to similar efforts. This shows your enthusiasm and understanding of the industry.
✨Craft Your Story
Prepare a compelling narrative about your own PR journey. Highlight specific projects where you've successfully pitched stories or built media relationships. Use concrete examples to demonstrate your skills in crafting engaging content and managing multiple workstreams.
✨Showcase Your Writing Skills
Bring samples of your writing, such as press releases or blog posts, to the interview. This not only showcases your ability but also gives you a chance to discuss your thought process behind each piece. Be ready to explain how you tailor content for different audiences.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's PR strategies and their approach to influencer partnerships. This not only shows your interest in the role but also helps you gauge if the company aligns with your career goals. Plus, it opens up a dialogue that can make you more memorable.