At a Glance
- Tasks: Lead regional customer marketing strategies and drive impactful campaigns across EMEA.
- Company: Dynamic consumer products company focused on innovation and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Join a collaborative culture that values creativity and strategic thinking.
- Why this job: Make a real impact in a fast-paced environment while leading a high-performing team.
- Qualifications: 7+ years in marketing or sales with strong experience in shopper marketing.
The predicted salary is between 60000 - 80000 £ per year.
Contract 6-9 months. Lead regional customer and shopper marketing across EMEA, driving omni-channel retail activation, brand visibility, and revenue growth. Partnering closely with Sales and Marketing teams, this role develops customer-specific campaigns, retailer activation plans, and strategic marketing programs to strengthen retail partnerships and deliver commercial objectives.
Key Responsibilities
- Develop and execute regional customer marketing strategies and activation plans.
- Lead retailer-specific campaigns across physical and digital channels.
- Partner with Sales, Marketing, and external agencies to deliver impactful customer programs.
- Drive business reviews, customer presentations, and retail sell-in initiatives.
- Analyze shopper, market, and competitor insights to identify growth opportunities.
- Measure campaign ROI and scale successful activations across markets.
- Manage budgets, timelines, and asset delivery across the cluster.
- Lead and develop a high-performing customer marketing team.
Skills & Experience
- 7+ years in marketing or sales within consumer products, retail, or entertainment.
- Strong experience in shopper/customer marketing and retail activation.
- Excellent stakeholder management, communication, and presentation skills.
- Commercially driven with strong project management and analytical capabilities.
- Proven ability to lead cross-functional teams in fast-paced, matrix environments.
Senior Marketing Manager in London employer: Parkside Recruitment
As a Senior Marketing Manager at our company, you will thrive in a dynamic and collaborative environment that values innovation and creativity. We offer competitive benefits, a strong focus on employee development, and the opportunity to work with a diverse team across the EMEA region, ensuring your contributions directly impact our brand's growth and visibility. Join us to be part of a culture that champions excellence and fosters meaningful partnerships in the retail landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in retail or consumer products. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and projects. When you get the chance to meet potential employers, having tangible examples of your work can really set you apart.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing initiatives. Tailor your answers to show how your experience aligns with their goals, especially in driving omni-channel retail activation.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in customer marketing and retail activation, as these are key for us. Use specific examples that showcase your skills and achievements.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about this role and how your background aligns with our needs. Be sure to mention any relevant campaigns you've led and the impact they had.
Showcase Your Analytical Skills:Since we value data-driven decisions, make sure to highlight your analytical capabilities. Share examples of how you've measured campaign ROI or identified growth opportunities through market insights.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Parkside Recruitment
✨Know Your Marketing Strategies
Make sure you brush up on the latest trends in customer marketing and omni-channel retail activation. Be ready to discuss specific strategies you've implemented in the past and how they drove revenue growth. This shows that you’re not just familiar with the concepts, but you can also apply them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to measure campaign ROI and identify growth opportunities. Bring examples of how you've analysed shopper insights or market trends to inform your marketing decisions. This will demonstrate your analytical capabilities and commercial drive.
✨Highlight Team Leadership Experience
Since this role involves leading a high-performing customer marketing team, be ready to share your experiences in managing teams. Discuss how you've motivated your team, handled challenges, and achieved results together. This will show your potential employer that you can lead effectively in a fast-paced environment.
✨Prepare for Stakeholder Management Questions
Expect questions about how you've partnered with sales, marketing, and external agencies in the past. Have specific examples ready that illustrate your excellent communication and presentation skills. This will help convey your ability to manage relationships and deliver impactful customer programmes.
