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- Tasks: Craft compelling stories and build media relationships to drive impactful PR campaigns.
- Company: Join a dynamic team in a leading PR agency with a vibrant culture.
- Benefits: Competitive salary, travel opportunities, and a chance to work on exciting projects.
- Other info: Opportunity for career growth and working with influencers across various media.
- Why this job: Be at the forefront of PR, shaping narratives that resonate with audiences.
- Qualifications: 2-5 years of PR experience, strong writing skills, and a collaborative mindset.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for an enthusiastic and proactive PR Specialist with at least 2 years of experience to join our dynamic team. This is an exciting opportunity to play a key role in an always-on press office while contributing to impactful campaigns across consumer lifestyle and FMCG trade media.
You’ll be at the heart of delivering culturally relevant, earned media—spotting trends, crafting compelling stories, and building strong relationships with journalists and influencers.
What You’ll Be Doing:- Monitoring daily news and cultural trends to uncover timely PR opportunities
- Creating engaging stories from wellbeing insights and category trends, tailored to both consumer and trade audiences
- Pitching to journalists across lifestyle, food, FMCG, and trade media
- Building and maintaining strong media relationships, especially within trade press
- Identifying and managing influencer partnerships, including sampling and event coordination
- Collaborating with external PR agencies to deliver day-to-day activity
- Supporting integrated campaign planning and execution
- Managing multiple PR workstreams with strong organisation and attention to detail
- Drafting high-quality content including press releases, pitches, blogs, and briefing documents
- Producing polished presentations and reporting on PR performance
- Maintaining media lists and coverage tracking
- Supporting internal teams with communications and ad-hoc requests
- 2–5 years’ PR experience (agency experience preferred)
- A strong editorial instinct and understanding of what makes a story land
- Excellent writing, communication, and presentation skills
- Proven ability to manage multiple projects and meet deadlines
- Experience working with influencers and media contacts
- A collaborative, solutions-focused mindset
- Strong organisational skills and attention to detail
- Confidence using Microsoft Office (Word, PowerPoint, Excel)
- UK-based with flexibility to travel within the UK and occasionally to Ireland and the Netherlands
- Willingness for occasional overnight stays
- A full UK driving licence is desirable but not essential
Public Relations Specialist in London employer: Parkside Recruitment
Contact Detail:
Parkside Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Specialist in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with fellow PR enthusiasts. We can’t stress enough how important it is to build relationships—who knows, your next job lead might come from a casual chat over coffee!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, including press releases, pitches, and any successful campaigns you've been part of. This will give potential employers a taste of what you can bring to the table—don’t be shy about it!
✨Tip Number 3
Stay on top of trends! Keep an eye on the latest news and cultural happenings in the PR world. Being able to discuss current events and how they relate to your potential role will show that you’re not just passionate but also informed.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining us. Make sure to tailor your application to highlight your relevant experience and why you’d be a great fit for our team.
We think you need these skills to ace Public Relations Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PR Specialist role. Highlight your relevant experience, especially in consumer lifestyle and FMCG, and show us how you can spot trends and craft compelling stories.
Show Off Your Writing Skills: Since writing is key in PR, include examples of your best work. Whether it’s press releases, pitches, or blogs, we want to see your ability to create engaging content that resonates with both consumer and trade audiences.
Demonstrate Your Media Savvy: Let us know about your experience building relationships with journalists and influencers. Share specific examples of how you've successfully pitched stories or managed influencer partnerships in the past.
Keep It Organised: We love a candidate who can juggle multiple projects! Show us your organisational skills by outlining how you manage deadlines and keep track of various PR workstreams in your application.
How to prepare for a job interview at Parkside Recruitment
✨Know Your PR Landscape
Before the interview, dive deep into current trends in PR, especially within consumer lifestyle and FMCG. Familiarise yourself with recent campaigns that have made waves and think about how you could contribute to similar initiatives.
✨Craft Your Story
Prepare a compelling narrative about your experience. Highlight specific projects where you've successfully pitched to journalists or managed influencer partnerships. This will showcase your storytelling skills, which are crucial for a PR Specialist.
✨Showcase Your Writing Skills
Bring samples of your writing, such as press releases or blog posts, to demonstrate your ability to create engaging content. Be ready to discuss your writing process and how you tailor messages for different audiences.
✨Build Rapport with Interviewers
Remember, building relationships is key in PR. Approach the interview as a conversation rather than a Q&A session. Ask insightful questions about their current campaigns and express genuine interest in their work to establish a connection.