At a Glance
- Tasks: Drive sales growth and shape strategies for a national own-brand product range.
- Company: Join a leading FMCG business with a strong market presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for brand influence.
- Other info: Collaborative culture with opportunities for professional growth.
- Why this job: Make a real impact in a competitive market while developing your career.
- Qualifications: 5+ years in FMCG, strong communication skills, and stakeholder engagement experience.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
We are looking for a Sales Development Manager to take ownership of driving sales growth for a national own-brand product range. This is a fantastic opportunity to join a business with a strong footprint in the FMCG sector, where you will be at the forefront of shaping sales strategies, building brand advocacy, and ensuring growth across both company-owned and independent stores.
The role will involve working closely with regional teams, marketing, and business development colleagues to deliver innovative trade-driving campaigns and execute plans that make a real impact in a competitive convenience market.
Key Responsibilities
- Develop and execute sales development plans across multiple regions to drive growth.
- Define and implement trade-driving activities such as meal deals, multi-buy offers, and value-led campaigns.
- Lead the brand communications strategy, ensuring consistent tone, style, and content across all platforms.
- Build brand awareness and advocacy through strong engagement with internal teams, regional partners, and independent retailers.
- Represent the brand at trade shows and regional meetings, ensuring impactful presence and messaging.
- Monitor and report on key performance metrics, identifying opportunities for improvement and driving action plans.
- Manage allocated budgets, including trade shows, marketing campaigns, and brand promotions.
What We’re Looking For
- Minimum 5 years’ experience in FMCG roles within retail and/or supplier environments.
- Strong background in buying, selling, or category management.
- Proven ability to influence stakeholders at multiple levels.
- Excellent communication, presentation, and networking skills.
- Passionate, driven, and able to thrive in a matrix organisation.
- Experience in stakeholder engagement strategies and communication planning.
What’s on Offer
- Competitive salary of £45,000.
- Benefits package.
- The opportunity to shape and influence brand growth in a high-profile role.
- A dynamic and collaborative working environment.
Additional Details
- Seniority level: Mid-Senior level.
- Employment type: Full-time.
- Job function: Sales and Business Development.
- Industries: Retail.
Category Development Manager in London employer: Parkside Recruitment
Join a forward-thinking international company that values integrity, professionalism, and a balanced approach to employee relations. With a strong emphasis on employee growth and a supportive work culture, this role offers the unique advantage of remote flexibility transitioning to hybrid working, allowing you to maintain a healthy work-life balance while contributing to meaningful organizational change. As an HRBP, you'll have the opportunity to work closely with leadership, ensuring your voice is heard and your contributions are valued in a dynamic environment focused on practical solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Category Development Manager in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Category Development Manager at Parkside Recruitment, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Parkside Recruitment. Tailor your message to explain why you’re drawn to them and how you can contribute as a Category Development Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Category Development Manager in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Parkside Recruitment:When writing your cover letter, make sure to tailor your message specifically for Parkside Recruitment. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Parkside Recruitment
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Parkside Recruitment that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Parkside Recruitment that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Parkside Recruitment’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
